Deepak Srinivasegowda
Mysore
Summary
Strategic media and digital advertising leader with 16+ years of experience driving full-funnel media strategies, retail media, and programmatic advertising. Expertise in leveraging analytics, ABM, CDP, and marketing technology to optimise media investments, enhance audience engagement, and deliver measurable business outcomes. Proven ability to lead cross-functional teams, drive strategic transformation, and combine technical expertise with commercial acumen to accelerate organisational growth.
Overview
16
16
years of professional experience
1
1
Certification
6
6
Languages
Work History
Lead Business Partner Strategy & Ops
Target - Roundel Media
Bangalore, India
01.2020 - 06.2026
- Led strategy and operations for media professionals, improving business performance and ensuring operational excellence.
- Developed full-funnel media mix strategies, driving 8-10% YoY increase in online sales.
- Analyzed customer data and sales trends to improve targeting, contributing to 15-18% traffic growth and 6-8% YoY online sales growth.
Group Head - Campaign Strategy & Implementatio
Wavemaker, GroupM
Bangalore, India
05.2019 - 01.2020
- Led go-to-market initiatives and global marketing projects, contributing to business growth and improved market penetration.
- Executed and optimized objective-based campaigns, achieving 12% ROAS and 7% increase in conversion rates while reducing CAC.
- Analyzed campaign trends and results, recommending optimizations that consistently exceeded client goals.
Digital Strategist
DWA, a Merkle Company
Bangalore, India
02.2018 - 04.2019
- Provided strategic direction and facilitated campaign execution, highlighting DWA capabilities to prospective clients and APAC network accounts.
- Enhanced response rates by 7-10% through best practices in multichannel campaigns.
- Collaborated with cross-functional teams to refine marketing strategy, leading to a 3% increase in product launch success.
Sr. Manager - Media Optimization
CureJoy Inc
Bangalore, India
09.2017 - 02.2018
- Managed direct campaigns and monetised premium publisher inventory, leveraging performance insights to enhance effectiveness and identify upsell opportunities.
- Integrated header bidding/prebid while adopting Ads.txt and viewability standards to enhance inventory quality and selling efficiency.
- Monitored staff performance, developing targeted improvement plans to enhance team effectiveness.
Sr. Programmatic Account Manager
Wego Search Technologies
Bangalore, India
08.2016 - 08.2017
- Managed direct advertiser and agency campaigns, optimising premium inventory and first-party data to enhance campaign results.
- Leveraged Lotame DMP insights and reporting to enhance advertiser ROI through cross-functional collaboration and identify upsell opportunities.
- Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
Technical Account Manager
Talentica Softwares / Opera Mediaworks (AdColony now)
Pune, India
11.2011 - 08.2016
- Managed RTB and open exchange buyer analysis, bidder profiling, auction planning to optimise campaign performance.
- Drove 200% revenue growth over consecutive months through ecommerce strategy integration and programmatic buying.
Client Service Analyst
Theorem India Pvt. Ltd.
Mysore, India
03.2010 - 11.2011
- Oversaw client accounts, addressing inquiries and resolving issues to improve overall customer satisfaction.
- Cultivated client relationships through regular communication, resulting in increased customer loyalty.
- Managed ad trafficking, campaign QA, and optimisation, delivering bi-weekly and monthly performance reports for clients.
Education
Master of Business Administration - Marketing
University of Mysore
Mysore, India01-2009
Bachelor of Science - Mathematics
University of Mysore
Mysore, India01-2004
Skills
- Developed comprehensive full funnel media strategy
- Directed strategies for retail media and programmatic advertising
- Optimised analytics to boost audience engagement metrics
- ABM / CDP and campaign optimisation
- Enhanced media strategies for increased audience engagement
- Led implementation of analytics platforms across departments
Languages
English
First language
Hindi
Proficient
C2
Telugu
Elementary
A2
Tamil
Elementary
A2
Marathi
Beginner
A1
Spanish
Beginner
A1
Certification
- Google Digital Guru Certification (Search Ops).
- Merkle Digital Professional Certification.
- TTD DSP Marketing Professional Certification.
- IAB Advanced Certification for Direct Brand Advertising (San Francisco, 2016).
Timeline
Lead Business Partner Strategy & Ops
Target - Roundel Media
01.2020 - 06.2026
Group Head - Campaign Strategy & Implementatio
Wavemaker, GroupM
05.2019 - 01.2020
Digital Strategist
DWA, a Merkle Company
02.2018 - 04.2019
Sr. Manager - Media Optimization
CureJoy Inc
09.2017 - 02.2018
Sr. Programmatic Account Manager
Wego Search Technologies
08.2016 - 08.2017
Technical Account Manager
Talentica Softwares / Opera Mediaworks (AdColony now)
11.2011 - 08.2016
Client Service Analyst
Theorem India Pvt. Ltd.
03.2010 - 11.2011
Master of Business Administration - Marketing
University of Mysore
Bachelor of Science - Mathematics
University of Mysore