DEEPAK UNIYAL
New Delhi
Summary
Results-oriented Amazon PPC & Marketplace Specialist with over 5 years of expertise in Amazon Seller Central and e-commerce operations. Proven experience in managing PPC campaigns, optimizing listings, and executing product launches across various international marketplaces. Strong analytical skills drive improvements in sales metrics and marketplace growth. Exceptional project management and team leadership abilities enhance operational efficiency and collaboration.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Marketplace Specialist
ALL TIME NUTRITION PVT. LTD.
Delhi NCR
03.2026 - Current
- Oversaw end-to-end marketplace operations for international brands including BRITPRO London, PhD Nutrition, and International Protein, ensuring alignment with brand strategies and goals.
- Manage Amazon Seller Central operations, including listing hygiene, listing optimization, pricing, inventory, advertising, and marketplace performance.
- Develop and optimize Amazon PPC campaigns through keyword targeting, bid optimization, budget allocation, placement optimization, and search-term analysis.
- Manage product launches and NPD initiatives, including listing creation, keyword strategy, pricing, inventory planning, and advertising setup.
- Optimize product detail pages through SEO, titles, bullet points, backend search terms, images, A+ Content, and Premium A+ Content.
- Conduct keyword research, competitor analysis, category analysis, and market research to identify growth opportunities.
- Monitored marketplace performance using key metrics such as sales, orders, CTR, CVR, CPC, ACOS, TACOS, ROAS, impressions, and conversion rates to identify areas for improvement.
- Analyze sales, advertising, inventory, and marketplace performance reports to provide insights for management decision-making.
- Perform root-cause analysis for performance issues related to traffic, CTR, conversion, pricing, listing quality, inventory, and advertising performance.
- Manage FBA/FBM shipments, inventory planning, order processing, and coordination with warehouse and operations teams.
- Coordinate with marketplace POCs, finance, graphics, warehouse, and external agency partners to ensure timely execution.
- Support management with marketplace expansion and business growth strategies across new platforms and regions.
Amazon Ads Operations Specialist
LYXEL & FLAMINGO PVT. LTD.
Gurgaon
01.2025 - 03.2026
- Managed Amazon advertising campaigns with a focus on ACOS, ROAS, sales growth, budget utilization, and campaign efficiency.
- Developed and optimized campaigns leveraging keyword performance, search-term data, bids, budgets, and marketplace objectives to enhance overall advertising effectiveness.
- Monitored campaign performance, adjusting bids based on traffic, conversion rates, ACOS, and sales performance to maximize campaign ROI.
- Managed daily PPC operations including campaign creation, bid optimization, budget management, keyword targeting, and search-term analysis.
- Developed and optimized PPC campaigns for brands including Sleepwell, Kurlon, Kimirica, Dabur, Brinton, and Shakti Masala.
- Oversaw Amazon Seller Central advertising operations across USA, Canada, UK, Europe, Australia, UAE, KSA, and India, ensuring alignment with regional market strategies.
- Analyzed search-term performance and provided actionable insights for marketing teams.
Amazon Sponsored Ads Specialist
E-STORE FACTORY PVT. LTD.
Ahmedabad
04.2024 - 11.2024
- Created and optimized Amazon PPC campaigns to improve sales, ROAS, and advertising efficiency.
- Managed Amazon Seller Central advertising across the USA, Canada, Australia, the UK, Europe, and other international marketplaces to enhance visibility and drive sales.
- Managed campaign budgets, bids, keywords, targeting, and search-term performance.
- Optimized bids based on traffic, conversion, keyword performance, and ACOS targets.
- Prepared monthly reports on sales, ACOS, TACOS, orders, and advertising performance to inform strategy and optimize campaign effectiveness.
- Conducted keyword research using Helium 10 and Jungle Scout.
- Conducted competitor analysis to identify new keyword and product opportunities, contributing to informed decision-making for campaign enhancements.
- Supported advertising operations on Walmart Marketplace.
- Supported advertising and marketplace activities on eBay.
PPC Executive
GENERA ONLINE PVT. LTD.
Jaipur
09.2022 - 02.2024
- Developed and launched PPC campaigns aligned with business objectives, optimizing based on performance data to enhance effectiveness.
- Managed Amazon PPC campaigns for USA and Canada marketplaces.
- Created and optimized advertising campaigns for new and existing products, driving visibility and sales growth.
- Optimized campaigns to maintain ACOS targets and maximize ROI through strategic adjustments.
- Managed campaign budgets, bids, keywords, search terms, and targeting.
- Conducted keyword research using Helium 10 and competitor analysis tools.
- Created and optimized product listings for new product launches and existing products.
- Developed A+ Content and supported listing content optimization.
- Supported listing optimization through keyword research, content updates, and marketplace data analysis.
- Managed listing uploads through both single and bulk upload processes.
- Prepared Customer Voice reports to identify product and customer-experience improvement opportunities.
Accounts Assistant
SUBYARTH CRAFT PVT. LTD.
Noida
07.2020 - 05.2022
- Launched and optimized Amazon advertising campaigns, focusing on improving ACOS and TACOS for better return on ad spend.
- Managed new product listings and optimized existing Amazon product listings.
- Created and updated A+ Content based on product requirements and marketplace guidelines.
- Managed Amazon Brand Stores, executing updates, adding products, and implementing Brand Story to enhance brand presence.
- Prepared Amazon FBA shipments and generated shipping labels for inventory dispatch.
- Conducted keyword and ASIN research using Helium 10, including Cerebro and Keyword Magnet.
- Supported listing optimization and marketplace operations to improve product visibility and sales performance.
Education
Bachelor of Arts (B.A.) -
University of Delhi
Delhi01-2021
Skills
- Amazon Seller Central
- Amazon PPC & Advertising
- Sponsored Products (SP)
- Sponsored Brands (SB)
- Sponsored Display (SD)
- PPC Campaign Management
- Campaign Optimization
- Bid & Budget Optimization
- ACOS management
- ROAS Optimization
- Keyword optimization
- Keyword analysis
- Listing SEO
- Listing enhancement
- A content
- Amazon Brand Store
- Product strategy
- Market research
- Competitor Analysis
- Market and Category Analysis
- Pricing Strategy
- Marketplace Operations
- Sales reporting
- Advertising planning
- Inventory control
- Excel & Google Sheets
- Helium 10
- Jungle Scout
- Inventory control
Certification
- 15+ Professional Certifications from platforms including Amazon, Google, Coursera, and LearnTube
- Amazon Advertising / Amazon Ads Certifications
- E-Commerce Certification Course
- Diploma in Computer Application (DCA)
- Amazon Advertising & Marketplace Training
- Amazon DSP / Advertising-related certifications and training
Preferred Roles
- Amazon PPC Specialist
- Amazon Advertising Specialist
- Marketplace Specialist
- E-commerce Marketplace Manager
Languages
- English
- Hindi
Phone
+91, 84486 19106
Tools And Platforms
- Amazon: Seller Central, Amazon Ads, Amazon FBA, Brand Registry, Brand Store, A+ Content
- Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, PPC Campaign Management
- Research: Helium 10, Jungle Scout
- Marketplaces: Amazon, Noon, Walmart, eBay, Flipkart, Trendyol, HealthXP, Nutristar, HyugaLife
- Analytics: Microsoft Excel, Google Sheets, Marketplace Reporting
Timeline
Marketplace Specialist
ALL TIME NUTRITION PVT. LTD.
03.2026 - Current
Amazon Ads Operations Specialist
LYXEL & FLAMINGO PVT. LTD.
01.2025 - 03.2026
Amazon Sponsored Ads Specialist
E-STORE FACTORY PVT. LTD.
04.2024 - 11.2024
PPC Executive
GENERA ONLINE PVT. LTD.
09.2022 - 02.2024
Accounts Assistant
SUBYARTH CRAFT PVT. LTD.
07.2020 - 05.2022
Bachelor of Arts (B.A.) -
University of Delhi