Deepali Jain

• Domain expertise: Behavioral data analysis / Sensory evaluation / Sensory Panel / Product research / Concept evaluation / Pack design insighting / quant reports data synthesizing .
• Translating consumer insights into actionable product inputs for R&D & Marketing team.
• Multicountry - India / Bangladesh / MENA
• Identify unmet needs, unexplored opportunities, existing product need gaps and provide strategies that have a larger business impact.

Key achievement

• Have conceptualize, designed, trained and set up a first-time sensory panel for Marico R&D.
• Have successfully handled cost efficiency projects that has given huge saving to the business.
• Played an instrumental role in many successful launches such as Nihar Almond Oil, Nihar Mehndi Sarso, Nihar Sarso relaunch, Nihar Natural Seed Oil, Parachute Aloe, Saffola Oat Rings, Jatta Men Hair Oil, Set Wet International Deo Range etc. Currently involved in multiple new category entry for Marico for India /International

• Experience of Using various quantitative research tools - Usage & Attitude / Product / Concept / Advertising / Technical observation research etc
• Handled large scale Multi-country data and projects (Indonesia, China, South Africa etc.)

Key achievement

• Got recognized as Technical Observation Champion in TNS and the expertise in this domain got high accolade by a multinational client for managing their projects across multiple countries.

• Responsible for managing team, business development. Client relationship. Worked closely as a trusted advisor with client, understand their needs, plan appropriate research & provide actionable inputs.

Key achievement

• Grew small client business 4 times within a year. Got recognized and rewarded multiple times for the business development talent.