DEEPAM MANNA
Kolkata
Summary
Sales leader with extensive experience in Channel Development, specializing in rural market expansion and customer relationship management. Proven ability to develop innovative sales strategies that drive revenue growth and strengthen partnerships. Skilled in MS Office and consistently achieving ambitious sales targets while enhancing brand visibility. Expertise in building robust distribution networks and improving customer relationships to maximize sales performance.
Overview
13
13
years of professional experience
Work History
Product Head Rural division
Havells India LTD
Kolkata
01.2025 - Current
- Expanded rural channel for Havells trade products, driving significant sales growth.
- Established robust distribution network through strategic appointment of SST and rural distributors.
- Forecasted material needs to streamline supply chain processes.
- Led team of 5 on-roll and 22 off-roll sales professionals to achieve targets.
- Collaborated with marketing to execute regional promotions, strengthening brand equity and customer loyalty.
- Implemented One Havells policy across the operational area to unify practices.
Territory Manager Trade Lighting
Panasonic Life Solution
North Kolkata
10.2024 - 12.2024
- Executed primary and secondary sales strategies to drive revenue growth.
- Managed collection processes to ensure timely payments.
- Handled three LAS accounts, maintaining strong client relationships.
Area Sales Manager
Luminous Power Technologies
South Bengal
02.2024 - 09.2024
- Expanded solar channel operations to enhance market presence and revenue generation.
- Cultivated relationships with key channel partners, fostering collaboration and productivity.
- Exceeded sales targets by implementing effective strategies and a results-oriented approach.
- Launched innovative sales initiatives to capitalize on emerging opportunities in renewable energy.
- Developed district and tehsil-level strategies to increase coverage for inverters and batteries.
- Conducted periodic reviews of field sales force efficiency and performance metrics.
CSO Trade
Philips Lighting India. Ltd.
06.2018 - 01.2024
- Joined as Channel Sales Officer in 2018, overseeing Siliguri Rural and surrounding areas.
- Transferred to Uttar Dinapur and neighboring districts in 2020.
- Promoted and reassigned to Paschim Medinipur, Purba Medinipur, and Jhargram in 2021.
- Managed channel partners for revenue generation from SST (Rural) and DST Urban, leading a team of six LAS and five DSP.
- Maintained high professionalism standards while consistently exceeding quarterly and yearly targets.
- Expanded channels primarily in rural areas to enhance market reach.
- Contributed to Project Samarth and Star Retailer Program initiatives across North and South Bengal.
- Collected payments from stockists and SST, verifying scheme settlements with distributors.
Senior Territory Executive
Jubilant Agri and Consumer Product Ltd.
Siliguri
07.2016 - 05.2018
- Drafted sales and promotion strategies for wood finish product in Siliguri and Malda markets.
- Executed promotional activities with external agencies to drive product launch and brand visibility.
- Visited dealers to ensure service compliance and managed secondary claims efficiently.
- Collaborated with ADE to drive two PSRs in Siliguri and two PSRs in Malda.
- Ensured timely collection of payments from clients to maintain cash flow.
- Planned primary and secondary sales improvement schemes in partnership with dealers.
- Boosted treachery sales by engaging carpenter contractors through targeted in-shop influencing meets.
- Identified growth opportunities by analyzing trends, implementing strategies for core products, and expanding channel partners.
Asian Paint Home Solution
South Kolkata
08.2013 - 06.2016
- Executed tertiary sales strategies with PPD dealer to increase revenue.
- Facilitated new product placement within PPD dealer network to enhance visibility.
- Conducted site visits to provide quotations and finalize deals.
- Coordinated site alignments with contractors and dealers, delivering training on new products.
- Organized promotional campaigns in front of schools and dealer locations, showcasing new products and unique selling points.
- Collaborated with technical officers during site visits to address complaints and implement solutions.
Education
MBA - DSMS
B-School
Durgapur, West Bengal12.2013
Bachelor in Hospital Management -
Haldia Institute of Management
Haldia, West Bengal12.2011
12th - Arts+ Computer Application
Debra Harimoti Vidya Mandir
Paschim Medinipur12.2008
10th -
Golgram High School
Paschim Medinipur12.2006
Skills
- Sales and marketing strategies
- Business development
- Customer relationship management
- Rural market expansion
- MS Office proficiency
Timeline
Product Head Rural division
Havells India LTD
01.2025 - Current
Territory Manager Trade Lighting
Panasonic Life Solution
10.2024 - 12.2024
Area Sales Manager
Luminous Power Technologies
02.2024 - 09.2024
CSO Trade
Philips Lighting India. Ltd.
06.2018 - 01.2024
Senior Territory Executive
Jubilant Agri and Consumer Product Ltd.
07.2016 - 05.2018
Asian Paint Home Solution
08.2013 - 06.2016
MBA - DSMS
B-School
Bachelor in Hospital Management -
Haldia Institute of Management
12th - Arts+ Computer Application
Debra Harimoti Vidya Mandir
10th -
Golgram High School