Deepika Azmeera
Manager-Strategy & Digital Transformation
Hyderabad
Summary
Accomplished Manager at Hindustan Petroleum Corporation, I spearheaded a lubricants subsidiary's growth, doubling EBITA to INR 1500 Cr through strategic planning and digital transformation. Expert in project management and relationship building, I led significant CRM and network expansion projects, enhancing operational efficiency and market reach without exceeding a single numerical percentage in achievements.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Manager-Strategy and Digital Transformation
Hindustan Petroleum Corporation
04.2024 - Current
- Successfully led the establishment of a lubricants subsidiary, doubling EBITA from INR 700 Cr to INR 1500 Cr over five years by enhancing sourcing, supply chain management, operational efficiency, and digital transformation.
- Directed a INR 20 Cr CRM implementation project on M365 Cloud, significantly improving P2P, O2C, inventory management, and budgeting processes to boost operational efficiency and customer engagement.
- Expanded network operations, resulting in a 30 TMT increase in MCO volume, adding over 50 HP Racer Stations and 20 industrial distributors, thus enhancing market reach and distribution capabilities.
- Developed and executed a co-branding partnership policy with Nayara and led IMS app development, targeting INR 1500 Cr in revenue over three years through strategic B2B collaborations.
- Established inventory management standards across 20 locations, effectively liquidating approximately INR 50 Cr in excess stock and INR 22 Cr in slow-moving inventory, optimizing stock levels and improving financial efficiency.
Assistant Manager-Operations
Hindustan Petroleum Corporation
04.2021 - 06.2022
- Oversaw production operations for a major LPG bottling facility in Cherlapalli, serving 80% of Telangana, by evaluating performance metrics and implementing improvements to enhance efficiency and productivity.
- Managed inventory for approximately 18MMTA of LPG on a daily basis, ensuring optimal stock levels through strategic planning and regular evaluations to minimize discrepancies and improve operational flow. Onboarded and trained over 5 graduate trainees in project and operations management through a comprehensive 4-week training program.
Officer Trainee
Hindustan Petroleum
07.2017 - 03.2021
- Increased year-over-year revenue by INR 14.4 Cr through a 46% network expansion, adding 482 retail outlets, by securing necessary legal permissions in collaboration with over 15 authorities.
- Developed and implemented a comprehensive go-to-market strategy to automate operations at over 20,000 fuel stations nationwide, integrating fuel management, SAP, CRM, CHOS, and POS systems to enhance operational efficiency and ensure regulatory compliance.
- Managed procurement of approximately INR 110 Cr through GEM and e-Procurement platforms, achieving cost savings of around INR 12 Cr through strategic contract negotiations.
- Led a team of over 20 engineers, management, and revenue consultants as the primary point of contact for the fuel station automation project.
Education
MBA -
Indian Institute of Management, Ahmedabad
Ahmedabad, India 04.2001 -
Bachelor of Science - Electronics And Communications Engineering
National Institute of Technology, Warangal
Warangal, India 04.2001 -
Skills
Problem Solving
Certification
AWS Certified Cloud Product Manager & Business Technology
Timeline
Manager-Strategy and Digital Transformation
Hindustan Petroleum Corporation
04.2024 - Current
Assistant Manager-Operations
Hindustan Petroleum Corporation
04.2021 - 06.2022
Officer Trainee
Hindustan Petroleum
07.2017 - 03.2021
MBA -
Indian Institute of Management, Ahmedabad
04.2001 -
Bachelor of Science - Electronics And Communications Engineering
National Institute of Technology, Warangal
04.2001 -
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