Deepika Bajaj
Dehradun
Work Preference
Summary
Dynamic Project Lead with extensive experience at Mordor Intelligence Pvt. Ltd., specializing in market intelligence and pricing analysis. Proven track record in managing high-stakes projects, enhancing team performance, and driving innovative solutions. Adept at financial modeling and fostering collaboration, consistently delivering quality results while mentoring team members.
Overview
9
9
years of professional experience
Work History
Project Lead
Mordor Intelligence Pvt. Ltd.
04.2024 - Current
- Lead end-to-end custom and subscription projects across Chemicals & Materials.
- Translate client requirements into scope, methodology, analytical frameworks, source plans, databases, models, interim deliverables and final recommendations.
- Manage presales, reports, post-sales tasks, client calls, interim submissions and quality assurance simultaneously.
- Handle and manage end-to-end responsibility for studies involving price-trend analysis and forecasting across monthly, quarterly, annual and multi-year horizons to meet annual target of minimum USD 40K.
- Lead cost-based pricing, cost-structure, raw-material linkage, production-economics and competitor cost-positioning studies.
- Execute and supervise financial modelling, CAPEX/OPEX, investment feasibility, profitability, risk, sensitivity, scenario and Profit Pool Analysis.
- Manage multiple project teams within the broader 50-60-person Chemicals & Materials team.
- Built a dedicated five-specialist pricing-intelligence capability focused on complex and recurring price-analysis work.
- Allocate work, review methodologies and assumptions, mentor resources, conduct quality sign-off and transfer knowledge.
- Coordinate with sales, editorial and formatting teams to maintain delivery quality and timelines.
- Standardize repeatable elements of data collection, structuring, cost modelling, forecasting and quality review.
- Integrate AI-assisted research, prompt refinement and initial structuring while independently validating sources, assumptions and client relevance.
- Expanded the team’s commercial and research offering into cost-based pricing, price forecasting, CAPEX/OPEX feasibility, financial modeling, risk analysis, company profitability and Profit Pool Analysis.
Lead Analyst
Mordor Intelligence Pvt. Ltd.
04.2022 - 03.2024
- Took end-to-end responsibility for lubricant-specific leads and served as the point of contact for lubricant reports.
- Managed report production, quality control, post-sales queries, client calls, interim submissions and final dispatch.
- Quality checked lubricant reports and guided associates/analysts on research doubts, scope, market information and response writing.
- Trained and guided analysts in price-trend analysis, raw-material analysis, cost structures, proposals, samples, market share, Porter’s Five Forces, value chains, company strategies and report formats.
- Developed expertise in industry domain and report revamp; reviewed title scopes and quality.
- Created and refined price-analysis approaches using regression, lag effects, autoregressive logic and seasonality.
- Expanded into financial analysis, company-financial-based cost structures, freight matrices, tariff analysis and trade-opportunity assessment.
- Coordinated with sales, editorial, formatting, peers and managers across multiple concurrent deliverables.
- Strengthened Lubricants Hub through report ownership, team development, and improved WIP/data-collection and estimation templates, expanding geographic coverage.
- Fostered ownership and accountability among team members for lubricant assignments.
- Transformed three custom projects price-trend presales into sales, including recurring subscription work.
- Advanced internal methodology beyond standard market research into regression, lag-effect, autoregressive and seasonality-informed pricing analysis.
- Improved team output through strict quality review, feedback, knowledge transfer and training.
- Streamlined night-collateral information compilation with an Excel-based workflow, improving efficiency in data management.
- Participated in interviews and hiring for the Chemicals & Materials team.
Research Analyst
Mordor Intelligence Pvt. Ltd.
04.2019 - 03.2022
- Executed primary and secondary research, delivering actionable insights for standard and custom market-intelligence reports.
- Worked on market sizing, demand estimation and multi-year forecasting.
- Conducted market-share analysis and competitor studies, enhancing understanding of competitive landscape and company positioning.
- Evaluated drivers, restraints, opportunities, value chains and supply chains.
- Studied recent developments, strategies adopted by leading companies and competitive positioning.
- Prepared reports and proposals, integrating quality-review feedback to advance toward independent report ownership.
- Built segmentation and country/region-level market databases.
- Assessed production processes, raw materials, end-use industries and potential customers.
- Built growing specialization in lubricants, base oils, pricing and cost intelligence.
- Progressed from qualitative-section ownership to broader report execution and analytical responsibility.
Research Associate
Mordor Intelligence Pvt. Ltd.
03.2017 - 04.2019
- Conducted value-chain and market-share analyses to identify key industry insights and trends.
- Established expertise in qualitative market assessment and market-share analysis, contributing to informed decision-making.
- Researched and wrote market drivers, restraints and opportunities (DROs).
- Worked on market segmentation and segment-level qualitative analysis.
- Prepared company profiles, competitive positioning, and company-background sections to enhance market understanding.
- Collaborated on proposal development, customized samples and report sections aligned to client or standard-report scope.
- Collected and validated company, product, capacity, demand, trade and market information through secondary research.
- Structured source notes, citations, qualitative narratives and client-ready report sections.
- Developed foundational capability in source triangulation, report formatting, analytical writing and quality requirements.
Education
Master of Arts - Economics (Specialization in Energy Economics)
University of Petroleum And Energy Studies
Dehradun, Uttarakhand06-2017
Bachelor of Arts - Economics Honours
MCM DAV College For Women, Panjab University
Chandigarh06-2014
Skills
- Project Management
- Project leadership
- Project planning
- Project coordination
- Project initiation
- Financial Modeling
- Cost Analysis
- Pricing Intelligence
- Price assessment
- Market Intelligence
- Data analysis
- Risk analysis
- Quality assurance
- Process improvement
- Resource optimization
- Time management
- Team leadership
- Team development
- Stakeholder engagement
- Task delegation
- Report writing
- Analytical methods
- Leadership
Professional Highlights
- Developed and commercialized an entirely new Pricing Intelligence revenue stream for the organization, which has generated more than USD 40K-50K in revenue through customized pricing studies and subscription-based offerings.
- Served as a core member in the development and expansion of the Lubricants Intelligence Hub, helping create a structured repository of market intelligence covering 75+ country-level lubricant studies within a highly specialized domain.
- Currently advancing the organization’s capabilities in cost-based pricing models, production economics, economic feasibility and investment feasibility studies, enabling more complex and commercially focused consulting engagements.
Personal Information
Total Experience: 9+ years
Accomplishments
- Quarterly Performance Awards (10 Awards | 2020–2025)
Super Squad Award (4x) – Recognized for exceptional teamwork, project delivery, leadership, and cross-functional collaboration.
Einstein Award (2x) – Honored for analytical excellence, innovative problem-solving, and delivering high-impact client solutions.
Limelight Award (2x) – Awarded for outstanding individual performance, quality, and business impact.
Ace Alliance Award (1x) – Recognized for fostering collaboration and contributing to organizational success.
Extra Miler Award (1x) – Awarded for consistently exceeding expectations and going beyond assigned responsibilities.
Annual Excellence Awards (5 Awards | 2024–2026)
Einstein Award (2x) – Recognized for sustained innovation, research excellence, and outstanding organizational contribution.
Limelight Award (3x) – Honored for exceptional performance, leadership, capability development, and long-term business impact.
Timeline
Project Lead
Mordor Intelligence Pvt. Ltd.
04.2024 - Current
Lead Analyst
Mordor Intelligence Pvt. Ltd.
04.2022 - 03.2024
Research Analyst
Mordor Intelligence Pvt. Ltd.
04.2019 - 03.2022
Research Associate
Mordor Intelligence Pvt. Ltd.
03.2017 - 04.2019
Master of Arts - Economics (Specialization in Energy Economics)
University of Petroleum And Energy Studies
Bachelor of Arts - Economics Honours
MCM DAV College For Women, Panjab University