DEEPIKA KHUDE
Mankhurd Mumbai
Summary
Result-oriented, articulate, versatile, and experienced Content Writer proficient in researching, writing and editing diverse range of financial content including but not limited to mutual funds and the stock market.
My experience of 4.5 years in Personal Finance and Wealth Management helps me produce engaging, authoritative and error-free content, both written and video (YouTube).
An all-rounder in content creation, I have conceptualised, researched and produced high-quality content for blogs, emailers, YouTube, and Instagram.
I'm a firm believer in the power of quality content and can help the company grow organically by producing top-notch content within deadlines...without dead lines.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager - Marketing Content
M.Stock by Mirae Asset
07.2022 - Current
- Responsible for all client facing communications, including but not limited to regulatory, operational, marketing, service etc.
- Curated client journey’s from lead creation all the way to their first trade and subsequent life cycle
- Launched thought leadership content in the form CBO newsletter, primarily distributed via email and LinkedIn
- Conceptualised ‘drop communication’ journey from scratch (a form of lead engagement), with a conversion rate of 3%
- Managed program calendars and campaigns from ideation, content creation, design, execution, and tracking for various in-house products like Margin Trading Facility, Pledge Shares, Mutual Funds, Upgrades (in-house project), Not Traded campaign, Refer & Earn etc.
- Assisted the brand team in ideation and execution of brand campaigns on platforms like Moneycontrol, SGX Nifty, Investing.com, Economic Times, In Shorts and other platforms
- Ideation, content creation for blogs, website, SEM landing pages, & landing pages for brand campaigns
- Responsible for creation of creatives required for paid campaigns like UAC, Google etc.
- Wrote scripts for YouTube videos, in-house videos for CBOs
- Successfully ran campaigns for Diwali, Tax Saving Season (Jan-Feb-Mar), Women’s Day
- Created, from scratch, campaign for B2B business (Mirae Asset Partners) focusing on acquiring new leads and converting prospect leads
- Constant liaison between business teams to conceptualise new offers, segment datasets, execute campaigns, track them and take corrective action.
Senior Content Writer
Samco Securities Ltd.
09.2020 - 07.2022
- Conceptualised, researched and produced high-quality , informative, and compelling financial content in the form of 100+ articles across all four verticals – Samco, StockBasket, RankMF, and KyaTrade, which has collectively yielded an average monthly organic traffic of 1 Lakh to the business.
- Spearheaded the development and designing of 5,000+ word content pieces for door pages and managed to secure 1st page ranking for high volume keywords like EV Stocks (10K-100K), Demat Account (100K – 1M), and What are Mutual Funds (100K-1M) etc.
- Curated email campaigns with A/B testing for StockBasket and RankMF (mutual fund business) with a consistent open rate of 15% and a click rate of 0.08-0.20%.
- Created one-pagers, product notes, e-books and PPTs for Investor Awareness Programs (IAPs) on mutual funds and stock market.
- Successfully helped Samco Securities Ltd. create a brand image for itself on YouTube by ideating, scripting and recording 20+ videos on personal finance and stock market. This directly helped the company increase its subscriber base from a paltry 12,000 to an encouraging 85,000 in a period of 13 months .
- Played an integral part in ideating, scripting and recording Instagram reels and YouTube shorts, helping the company grow its followers from 7,000 to 9,700 in the last one year.
- Utilised exceptional writing, editing and proofreading skills to produce engaging and error-free content .
- Strategized content pieces based on data from Google Analytics, geographical targeting, and keyword planner.
- Collaborated with the SEO team to track and upgrade old articles as per latest SEO guidelines and Google Updates.
- Worked in synergy with the marketing team to produce innovative content for collaterals for Samco Mutual Fund.
- Writing innovative weekly emailers to promote Samco products, articles, and YouTube videos.
- Conducting detailed quality check on articles written by junior content writers.
- Recorded 50+ audios for articles and YouTube videos, with an aim to bring a personal touch to an otherwise robotic and off-putting text to speech function.
Senior Investment Advisor
PersonalFN, Quantum Information Services Private Ltd.
03.2016 - 09.2020
- Single-handedly managed an AUM of Rs. 120 crore .
- Created detailed financial plans and wealth management strategies for 200+ retail and HNI clients .
- Conducted investment research and provided investment advice to clients in line with the dynamic market conditions.
- Responsible for overall functioning and business of the Financial Planning Department.
Associate Financial Planner
Right Value Wealth Advisory Services Ltd.
04.2014 - 03.2016
- Interviewed clients to determine current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, and other information needed to develop a financial plan.
- Drafted comprehensive financial plan and investment strategies.
- Recommended investment avenues as per the financial plan and helped clients seamlessly execute these strategies.
Education
Certified Financial Planner - Finance
FPSB India
Mumbai2016
Bachelor of Financial Markets (BFM) - Finance
KJ Somaiya College of Science & Commerce
Mumbai04.2014
Skills
- Creative Writing
- Research Writing
- Storytelling
- Google Analytics
- Google Keyword Planner
- SEMrush SEO Tool
- Social Media Marketing
- Digital Content Development
- Email Communication
- Grammar Comprehension & Proofreading
Certification
- Neil Patel Digital Marketing Course
- Growth School Content Writing Workshop
- NISM XV - Research Analyst
- NISM X-A (Investment Adviser Level 1)
- NISM X-B (Investment Adviser Level 2)
- NISM V-A Mutual Fund Distributors Exam
Interests
Reading Books, Listening to Podcasts, Cycling, and Swimming.
Accomplishments
- Article on Best Long Term Stocks to Buy - StockBasket has brought in organic traffic of 5 Lakhs since December 2020 till date.
- Consistently achieved an email open rate of 15% with a click rate of 0.08-0.20%.
- Article on EV stocks in India is the top-ranking article on Google for the keyword 'EV stocks' and brings in an average monthly traffic of 60,000.
- Average leads on 'Demat Account' door page increased from 50 to 700 in a couple of months, post content restructuring.
- Top ranking SEO articles - Metaverse Stocks, Top Steel Stocks, Top Gaming Stocks in India, and Paper Stocks etc.
- YouTube video on '6 Best Sugar Stocks to Buy Now in India in 2022' raked in 11,000 views and more than 400 subscribers.
Timeline
Manager - Marketing Content
M.Stock by Mirae Asset
07.2022 - Current
Senior Content Writer
Samco Securities Ltd.
09.2020 - 07.2022
Senior Investment Advisor
PersonalFN, Quantum Information Services Private Ltd.
03.2016 - 09.2020
Associate Financial Planner
Right Value Wealth Advisory Services Ltd.
04.2014 - 03.2016
- Neil Patel Digital Marketing Course
- Growth School Content Writing Workshop
- NISM XV - Research Analyst
- NISM X-A (Investment Adviser Level 1)
- NISM X-B (Investment Adviser Level 2)
- NISM V-A Mutual Fund Distributors Exam
Certified Financial Planner - Finance
FPSB India
Bachelor of Financial Markets (BFM) - Finance
KJ Somaiya College of Science & Commerce
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