DEEPIKA S. RATHOD

Revenue Accountability: ₹3.8 Crores (₹2 Cr – Maternity Program, ₹1.8 Cr – Enterprise Accounts)

• Go-to-Market Strategy & Sales Leadership: Designed and executed GTM strategies for the 1to1Maternity program, enabling penetration into existing clientele and driving large-scale adoption across enterprise accounts.
• Revenue Ownership: Direct responsibility for delivering ₹2 Cr annual target for Maternity program sales and ₹1.8 Cr target from enterprise accounts, including renewals, upsell, and cross-sell opportunities.
• Enterprise Account Management: Handled strategic relationships with CXOs, HR leaders, and procurement teams across Fortune 500 companies, ensuring long-term engagement and repeat business.
• Consultative Selling: Led solution-based selling of wellbeing programs, customizing proposals to client requirements, handling complex negotiations, and closing multi-year contracts.
• Client Expansion & Growth: Identified new opportunities within large client portfolios, increasing wallet share through bundled services and value-driven offerings.
• Stakeholder Collaboration: Partnered closely with product, marketing, and delivery teams to craft tailored client solutions, engagement strategies, and customer success outcomes.
• Industry Representation: Represented 1to1help at industry forums, HR summits, and corporate wellness conferences to enhance brand presence and generate leads.

• Orchestrated seamless transitions in internal and external operations to align with dynamic organizational demands, leveraging data-driven insights and stakeholder feedback; increased customer satisfaction scores by 15% and reduced customer complaints by 25%.
• Led digital transformation initiatives, resulting in a 20% increase in operational efficiency within 12 months.
• Implemented process automation, reducing manual errors by 30% and saving over 100 hours per month.
• Developed and executed strategic plans, leading to a 15% growth in customer base and revenue.
• Conducted market research and competitive analysis, identifying new market opportunities that contributed to a 10% increase in market share.

• Oversaw qualitative and quantitative research processes by performing concept testing, conducting needs assessments, and tracking brands.
• Created materials from research tools to customize sales presentations for clients, highlighting trends, rankings, and demographics.
• Conducted in-depth market analysis, leading to the development of targeted marketing strategies that resulted in 12% increase in sales.
• Managed branding and product positioning by refining brand attributes, partnerships, and overall strategies.
• Managed research projects from conception to delivery, ensuring 95% adherence to project timelines and budgets.
• Implemented new research methodologies, improving data accuracy by 25% and enhancing client satisfaction.

• Drove market research initiatives that generated USD 100,000 in quarterly revenue through a mix of syndicated studies and custom advisory projects.
• Owned end-to-end delivery of flagship tracker research programs in the Telecom and IoT domains, ensuring high-quality insights and actionable intelligence for clients.
• Managed complete project lifecycles with strict timelines and quality benchmarks, achieving 98% client satisfaction and driving strong repeat business.
• Strengthened client partnerships by acting as a trusted advisor, contributing to a 30% increase in client retention across enterprise accounts.
• Directed the development of a bespoke CRM solution for automated data scraping (news, annual reports, press releases), integrating advanced filters that cut analyst search time by 70% while improving report quality and depth.
• Delivered market sizing, share-of-market, and competitive landscape analyses through primary and secondary research, serving as the primary client stakeholder across project phases.
• Designed and maintained advanced data models and dashboards, enabling clients to track key industry metrics and make data-driven business decisions.

• Managed end-to-end Singapore accounts operations, overseeing invoice processing, compliance, payment runs, and foreign currency exchange activities, resulting in a 99.5% accuracy rate and 95% on-time payment record.
• Handled customer queries promptly, maintaining 95%+ customer satisfaction levels and resolving issues with a proactive approach, reducing resolution time by 30%.
• Implemented corrective actions and managed emergencies, ensuring 99% uptime in operations and minimizing financial risks by 30%.
• Produced weekly reports highlighting operational successes and areas for improvement, leading to 20% efficiency gains in resource allocation and decision-making processes.
• Conducted daily account reviews, identifying and implementing strategies that improved process efficiency, resulting in 15% cost savings annually.

• Managed processing and verification of complex invoices, including currency conversion, PO & GRN, and Non-PO invoices, achieving a 99.8% accuracy rate and 95% on-time processing.
• Successfully passed rectification entries for payment processing errors, leading to a 20% reduction in financial discrepancies and ensuring adherence to SLAs.
• As a core member of the ADHOC team, resolved client queries and issues promptly, resulting in 95% customer satisfaction and meeting SLA targets consistently.
• Collaborated with the verification team to clear pending queries, reducing turnaround time by 30% and ensuring timely payments to vendors and suppliers.
• Led training sessions for new joiners and team members, improving process efficiency and reducing onboarding time by 25%. Achieved 100% competency among trained personnel, enhancing team performance and accuracy in processing tasks.