Summary
Overview
Work History
Education
Skills
Websites
Timeline
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DEEPSHIKHA BANERJEE

DEEPSHIKHA BANERJEE

Kolkata

Summary

  • Dynamic and detail-oriented professional with over 15 years of experience in business development, B2B and B2C sales, marketing, lead generation, e-campaigns, content management, and event planning.
  • Recognized for driving revenue growth, optimizing operations, and building strategic client relationships across the Nordic, GCC, and Indian markets.
  • Proficient in tools including MS Office 365, SharePoint, Jira, Apollo.io, HubSpot, and LinkedIn Sales Navigator.

Overview

17
17
years of professional experience

Work History

Business Development Manager – Lead Generation Specialist

Routa Digital
09.2023 - Current
  • Leading B2B lead generation efforts across the Nordic region, mainly in Finland and Sweden, along with the GCC and Indian markets.
  • Creating and managing digital campaigns through email, LinkedIn, and events.
  • Writing persuasive marketing content tailored to target demographics.
  • Coordinating with potential clients and transitioning them to the sales team.
  • Managing deployment of IT professionals for client projects.

Independent Event Manager

Dvents
07.2018 - Current
  • Managing end-to-end event operations, logistics, and vendor coordination.
  • Planning and executing social, corporate, and educational events.
  • Overseeing budgets, timelines, and execution strategies to maximize client satisfaction.
  • Designing detailed event outlines and post-event evaluations.

Senior Assistant Editor

ISR Infomedia Pvt. Ltd.
05.2010 - 01.2019
  • Editing, proofreading, and curating high-quality content for monthly, quarterly, and yearly publications to reach wider audiences and increase subscriber loyalty.
  • Managing editorial calendars and writer assignments for both national and international issues.
  • Leading research initiatives to develop interviews, articles, and other editorial content.
  • Participating in webinars, press events, and media briefings to support editorial initiatives.
  • Coordinating with the Production team to contribute ideas for page layout, advertisements, posters, brochures, and web content.
  • Approving final drafts for publication.

Assistant Manager - Business Development (Events)

Azury Communications
11.2008 - 04.2010
  • Planning and delivering high-profile events, exhibitions, product launches, and seminars.
  • Exploring new concepts to try them and modify them as per requirements.
  • Building and maintaining strong relationships with clients and sponsors.
  • Monitoring event budgets, logistics, and resource allocation to ensure seamless execution.
  • Developed long-term event calendars and managed backend operations.

Education

Post-Graduation - Mass Communication

Bhavan’s Rajendra Prasad Institute of Communication and Management
Mumbai
01.2010

Bachelor of Arts - English

Calcutta University
Kolkata
01.2008

Skills

  • Verbal and written communication
  • Business development and presales
  • Lead generation and prospecting
  • Marketing campaign management
  • Event planning and execution
  • CRM and database management
  • Content writing and editing
  • Team leadership and collaboration
  • Client engagement and negotiation
  • Meeting scheduling and facilitation
  • IT resource deployment
  • Microsoft Office 365 tools

Timeline

Business Development Manager – Lead Generation Specialist

Routa Digital
09.2023 - Current

Independent Event Manager

Dvents
07.2018 - Current

Senior Assistant Editor

ISR Infomedia Pvt. Ltd.
05.2010 - 01.2019

Assistant Manager - Business Development (Events)

Azury Communications
11.2008 - 04.2010

Post-Graduation - Mass Communication

Bhavan’s Rajendra Prasad Institute of Communication and Management

Bachelor of Arts - English

Calcutta University

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