DEEPSHIKHA BANERJEE
Kolkata
Summary
- Dynamic and detail-oriented professional with over 15 years of experience in business development, B2B and B2C sales, marketing, lead generation, e-campaigns, content management, and event planning.
- Recognized for driving revenue growth, optimizing operations, and building strategic client relationships across the Nordic, GCC, and Indian markets.
- Proficient in tools including MS Office 365, SharePoint, Jira, Apollo.io, HubSpot, and LinkedIn Sales Navigator.
Overview
17
17
years of professional experience
Work History
Business Development Manager – Lead Generation Specialist
Routa Digital
09.2023 - Current
- Leading B2B lead generation efforts across the Nordic region, mainly in Finland and Sweden, along with the GCC and Indian markets.
- Creating and managing digital campaigns through email, LinkedIn, and events.
- Writing persuasive marketing content tailored to target demographics.
- Coordinating with potential clients and transitioning them to the sales team.
- Managing deployment of IT professionals for client projects.
Independent Event Manager
Dvents
07.2018 - Current
- Managing end-to-end event operations, logistics, and vendor coordination.
- Planning and executing social, corporate, and educational events.
- Overseeing budgets, timelines, and execution strategies to maximize client satisfaction.
- Designing detailed event outlines and post-event evaluations.
Senior Assistant Editor
ISR Infomedia Pvt. Ltd.
05.2010 - 01.2019
- Editing, proofreading, and curating high-quality content for monthly, quarterly, and yearly publications to reach wider audiences and increase subscriber loyalty.
- Managing editorial calendars and writer assignments for both national and international issues.
- Leading research initiatives to develop interviews, articles, and other editorial content.
- Participating in webinars, press events, and media briefings to support editorial initiatives.
- Coordinating with the Production team to contribute ideas for page layout, advertisements, posters, brochures, and web content.
- Approving final drafts for publication.
Assistant Manager - Business Development (Events)
Azury Communications
11.2008 - 04.2010
- Planning and delivering high-profile events, exhibitions, product launches, and seminars.
- Exploring new concepts to try them and modify them as per requirements.
- Building and maintaining strong relationships with clients and sponsors.
- Monitoring event budgets, logistics, and resource allocation to ensure seamless execution.
- Developed long-term event calendars and managed backend operations.
Education
Post-Graduation - Mass Communication
Bhavan’s Rajendra Prasad Institute of Communication and Management
Mumbai01.2010
Bachelor of Arts - English
Calcutta University
Kolkata01.2008
Skills
- Verbal and written communication
- Business development and presales
- Lead generation and prospecting
- Marketing campaign management
- Event planning and execution
- CRM and database management
- Content writing and editing
- Team leadership and collaboration
- Client engagement and negotiation
- Meeting scheduling and facilitation
- IT resource deployment
- Microsoft Office 365 tools
Timeline
Business Development Manager – Lead Generation Specialist
Routa Digital
09.2023 - Current
Independent Event Manager
Dvents
07.2018 - Current
Senior Assistant Editor
ISR Infomedia Pvt. Ltd.
05.2010 - 01.2019
Assistant Manager - Business Development (Events)
Azury Communications
11.2008 - 04.2010
Post-Graduation - Mass Communication
Bhavan’s Rajendra Prasad Institute of Communication and Management
Bachelor of Arts - English
Calcutta University
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