DEEPTI JASANI
Hyderabad
Summary
Dynamic marketing operations leader with a proven track record at ENTAIN India Pvt. Ltd., enhancing productivity by 20% through strategic stakeholder management and operational workflow optimization. Expert in CRM campaign orchestration and crisis management, I excel in driving team development and delivering impactful results in high-pressure environments.
Overview
14
14
years of professional experience
Work History
Team Lead – Marketing Operations
ENTAIN India Pvt. Ltd.
Hyderabad
03.2022 - 04.2026
- Strategic Team Leadership: Direct a high-performance Marketing Operations vertical, managing capacity planning and resource allocation to ensure the flawless execution of thousands of monthly multi-channel promotional campaigns.
- Stakeholder Management: Aligned team outputs with global stakeholder expectations through SLA/KPI monitoring and data-driven workload distribution, improving productivity by 20%.
- Business Risk Mitigation: Re-engineered the Quality Assurance (QA) framework for marketing configurations, reducing operational errors by 40% and preventing significant financial leakage in bonus payouts.
- Acted as primary point of contact and incident commander for high-severity technical glitches; drafted and deployed crisis communications to over 3,000 users, mitigating brand risk.
- Authored technical training curriculum and knowledge transfer modules, enhancing team capabilities and transitioning pilot team into 24/7 global operation.
Senior Operations Executive
ENTAIN India Pvt. Ltd.
Hyderabad
08.2017 - 02.2022
- Engineered real-time Kibana and Excel dashboards for data monitoring, improving leadership's visibility into key performance indicators and operational efficiency.
- Technical Writing: Authored a comprehensive suite of SOPs for the campaign deployment lifecycle, translating complex technical workflows into actionable guides that reduced new-hire ramp-up time by 25%.
- Collaborated with Product and Tech teams to execute A/B testing on email templates and promotional layouts, guaranteeing accuracy and operational readiness for global releases.
- Validated complex bonus costing models and financial forecasts, ensuring compliance of marketing spends with UK/Ireland regulatory standards.
Quality Analyst
Innopark India Pvt. Ltd.
Hyderabad
04.2015 - 08.2017
- Quality analysis & auditing: Conducted audits of agent-to-customer interactions and campaign setups, providing editorial feedback that increased team quality scores by 15%.
- Executed comprehensive testing of software applications, ensuring adherence to quality assurance standards.
- Crafted and updated test cases, guaranteeing thorough coverage of application functionalities.
- Partnered with development teams to pinpoint and rectify defects, enhancing overall software reliability.
- Facilitated regulatory calibration sessions with leadership to ensure compliance: Facilitated weekly calibration sessions with leadership to ensure written promotional materials met iGaming compliance benchmarks.
Lead Trainer & Content Consultant
Abhyasaa Edu Comp
Hyderabad
06.2014 - 03.2015
- Authored tailored educational modules and instructional content, resulting in 90% student a success rate through targeted learning and development.
- Designed and delivered training programs that engaged diverse learner groups, enhancing overall learning experiences.
- Mentored junior trainers in effective instructional techniques, fostering their professional growth and teaching capabilities.
- Coordinated training schedules to optimize attendance and resource allocation for training sessions.
Primary English & Social Studies Teacher
Orchids The International School
Hyderabad
06.2013 - 04.2014
- Instructional Design & Delivery: Developed and executed comprehensive lesson plans for English and Social Studies, utilizing diverse pedagogical tools to improve student engagement and literacy rates.
- Curriculum Development: Customized standardized teaching modules to meet the diverse learning needs of students, ensuring alignment with school board academic standards.
- Oversaw classroom interactions to maintain positive learning environment for large groups, ensuring discipline and productivity while tracking academic performance and attendance.
- Facilitated regular Parent-Teacher Meetings (PTMs) to provide data-driven feedback on student progress, strengthening relationships within school community.
- Coordinated large-scale school events and weekly extracurricular activities with senior departments, managing logistics and promoting student participation.
Primary English & Social Studies Teacher
Slate The School
Hyderabad
11.2011 - 04.2013
- Instructional Design & Delivery: Developed and executed comprehensive lesson plans for English and Social Studies, utilizing diverse pedagogical tools to improve student engagement and literacy rates.
- Customized standardized teaching modules to meet diverse learning needs, ensuring alignment with school board academic standards to facilitate student success.
- Managed classroom dynamics for large groups, fostering discipline and productivity while monitoring academic performance and attendance trends.
- Communication: Facilitated regular Parent-Teacher Meetings (PTMs) to provide data-backed feedback on student progress, maintaining strong relationships with the school community.
- Collaborated with senior departments to plan large-scale school events and weekly extracurricular activities, overseeing logistics and promoting student engagement.
Education
Bachelor of Mass Communication -
St. Francis Degree College For Women
Hyderabad04-2011
Skills
- CRM campaign orchestration
- Marketing automation tools
- Email governance
- Marketing budget management
- A/B testing
- Copywriting standards
- Marketing compliance frameworks
- Performance analytics reporting
- Kibana analytics
- Microsoft Excel proficiency
- JIRA project tracking
- CMS management
- Operational workflow optimization
- SOP development
- Process improvement initiatives
- Crisis management planning
- Stakeholder management
- Workforce planning
- Team development strategies
- Performance feedback
- Financial reporting
- Zendesk support and management
- JIRA project tracking
- PowerPoint delivery
Technical Toolkit
CMS, PAPI, Back Office, Zendesk, Kibana, Purple Reports, Excel, JIRA, PowerPoint, Promotional Copywriting, Email Marketing Governance, Technical SOPs, Training Curriculum, Crisis Communications
Core Competencies
Capacity Planning, Workforce Management (24/7), IDP Coaching, Performance Feedback, CRM Campaign Orchestration, Email Marketing, Promotional Payout Validation, A/B Testing, Promotional Copywriting Standards, Regulatory Compliance (UKGC), SOP Development, Incident Command, Root Cause Analysis (RCA), CAPA, Stakeholder Management, Financial Integrity
Accomplishments
Performer of the Quarter Q4 2022.
Timeline
Team Lead – Marketing Operations
ENTAIN India Pvt. Ltd.
03.2022 - 04.2026
Senior Operations Executive
ENTAIN India Pvt. Ltd.
08.2017 - 02.2022
Quality Analyst
Innopark India Pvt. Ltd.
04.2015 - 08.2017
Lead Trainer & Content Consultant
Abhyasaa Edu Comp
06.2014 - 03.2015
Primary English & Social Studies Teacher
Orchids The International School
06.2013 - 04.2014
Primary English & Social Studies Teacher
Slate The School
11.2011 - 04.2013
Bachelor of Mass Communication -
St. Francis Degree College For Women