Devashish Kumar Thakur
Product & Brand Management Professional
Delhi
Summary
Strategic and performance-driven Product & Marketing Professional with 3+ years of experience in FMCG and Food sectors, specializing in Product Development, Brand Marketing, and Consumer Strategy. Proven success in launching innovative products, driving consumer engagement, and managing end-to-end NPD lifecycles. Adept at leveraging market insights, cross-functional leadership, and brand positioning to deliver business growth.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Senior Product Executive - Marketing
Shineroad Foods India
12.2023 - Current
- Led 3+ successful national product launches, including non-dairy whip cream and dry premix range, from concept to market execution.
- Conducted consumer research and market analysis to identify trends, translating insights into product features and brand messaging.
- Developed brand communication strategies, packaging design, and executed nationwide in-store promotions, Cake Carnivals, and bakery seminars.
- Introduced innovative branding campaigns like 'Day in the Life' and 'Customer Journey Stories' to boost brand recall and customer loyalty.
- Collaborated with R&D, Sales, and Applications team to align product specs with market demands.
Product Executive
Mankind Pharmaceuticals
07.2022 - 11.2023
- Managed product lifecycle including concept development, GTM planning, and post-launch performance tracking.
- Conducted customer feedback loops and data-driven improvements to optimize product performance.
- Supported development of marketing collateral and executed training programs for the sales force.
Product Development Intern
Mankind Pharma
07.2021 - 09.2021
- Collected and analyzed field data from doctors and chemists to support market research.
- Delivered qualitative and quantitative insights for brand positioning and product feedback.
Education
PGDM - Marketing & Human Resource
IMM
BBA - Marketing & Management
SJHSGI College
Indore, MPHigher Secondary - undefined
Oxford Public School
Muzaffarpur, BiharSecondary - undefined
DAV Public School
Muzaffarpur, BiharSkills
- Product Lifecycle Management
- New Product Development (NPD)
- Brand Strategy & Positioning
- Market Research & Consumer Insights
- Campaign Development & GTM Strategy
- Sales Enablement & Trade Promotions
- Data-Driven Decision Making
- Project & Cross-Functional Team Management
Certification
Google Analytics Certification
Timeline
Senior Product Executive - Marketing
Shineroad Foods India
12.2023 - Current
Product Executive
Mankind Pharmaceuticals
07.2022 - 11.2023
Product Development Intern
Mankind Pharma
07.2021 - 09.2021
BBA - Marketing & Management
SJHSGI College
Higher Secondary - undefined
Oxford Public School
Secondary - undefined
DAV Public School
PGDM - Marketing & Human Resource
IMM
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