DEVESH GOLCHHA
Delhi
Summary
Dynamic Senior Regional Manager with a proven track record at Dabur India Ltd, excelling in strategic sales planning and team leadership. Achieved significant market growth through effective budget forecasting and customer segmentation, driving annual business to 350 Crores in the Hair Personal Care category. Committed to cross-functional collaboration and profitability.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Senior Regional Manager
Patanjali Foods Limited
Kolkata
12.2025 - Current
- Leading Regional teams of East Region to enhance product distribution and market presence with average Business of 350 Crores Per Annum in Hair Personal Care Category
- Developed and implemented strategic sales plans aligned with company goals.
- Prepared budget forecasts based on projected revenues from various sources within assigned territory.
- Collaborated with marketing teams to create promotional campaigns that increased customer engagement..
- Analyzed customer segmentation data for targeted marketing efforts in different geography.
Sales Head: Central Region
Dabur India Ltd
Ghaziabad
06.2025 - 12.2025
- Oversaw General Trade - OTC & Medicine Portfolio for Central Region, covering Uttar Pradesh, Uttarakhand, Bihar, Jharkhand.
- Managed business operations with an annual size of 240 crores.
- Led a team of 3 managers and 65 sales officers to achieve targets.
- Maintained relationships with approximately 525 stockists to ensure product availability.
- Executed primary and secondary sales planning in collaboration with supply planners.
- Monitored financial hygiene alongside the commercial department for profitability.
- Coordinated HR initiatives to support workforce management and development.
- Facilitated trade marketing discussions with activation managers and analyzed competition strategies with marketing team.
Cluster Sales Manager: Bengal, Orissa & Northeast
Dabur India Ltd
01.2024 - 05.2025
- Managed business across Bengal, Orissa, and Northeast with monthly value of approximately Rs 100 Crore in Consumer Care Division
- Oversaw network of 450 Super & Direct Stockists, supported by 3000 substockists & 90K Retail
- Led a team of 2 Zonal sales managers, 10 ASM
- Conducted primary and secondary sales planning to optimize market performance.
- Forecasted brand performance to inform strategic decisions and resource allocation.
- Ensured financial hygiene through management of credit limits and expired stock assessments.
- Collaborated closely with finance and HR teams on financial reporting and personnel development
Senior Area Sales Manager:Kolkata Metro
Dabur India Ltd
Kolkata
04.2018 - 02.2022
- .Approx Business size of 175 Cr Per Annum
- Handled almost major Part of South Bengal and Kolkata Metro for 4 Years handling all Dabur Categories namely Home Care (Odonil Freshener), Personal Care (Fem Bleaches), Hair Care (Amla Oil, Vatika Oil, Sarso Amla Oil), Health Supplement (Dabur Chywanprash, Honey, Hajmola), Foods (Real Juice Range), etc.
- Directed sales strategies for products such as Odonil Freshener, Fem Bleaches, Amla Oil, and Real Juice Range.
- Spearheaded market penetration efforts in South Bengal and Kolkata Metro over four-year period.
Territory Manager: Chhattisgarh & Vidarbha Khandesh
Dabur India Ltd.
01.2016 - 03.2018
- Managed a team of 6 Sales Officers on Dabur Payroll (and team of third-party Sales Promoters and Salesman’s)
- Managed business value of Rs 0.75 Crore per month of Consumer Health Division.
- Managed business value of ₹0.75 crore monthly for Consumer Health Division.
Area Sales Executive: GT Capability
Britannia Industries Ltd.
Bangalore
07.2015 - 01.2016
- Looked after Sales and Distribution Parameters for Karnataka and AP.
- Driving Effective Coverage of the region in coordination with the Sales Team.
- Responsible for increase in rural penetration through Rural Business Program.
- Responsible for Urban Split Market Program
- Responsible for Field Force Incentive Programs for Sales Officer’s and Salesman’s
- Responsible for IT initiatives such as PDA Implementation, usage which makes the
- Responsible for Stockist Quality Index
Territory Manager: Main Division
Dabur India Ltd.
Aurangabad
04.2014 - 07.2015
- Looked Urban Geographies ~ Aurangabad, Nasik, Jalgaon, Dhule, Ahmednagar, and Nanded Cities, based out of Nasik as HQ.
- Managing a team 4 of Sales Officer & In charge’s & value of Rs 1.1 Crore PM
Senior Sales Officer: Consumer Care Division
Dabur India Ltd.
Nagpur
04.2013 - 03.2014
- Handled 4 distributors in Nagpur city, monthly Revenue Rs 55 Lacs & 12 SSM
Sales officer: Nature Fresh, GEMINI & SWEEKAR BRAND
Cargill India Pvt. Ltd.
Nashik
05.2010 - 10.2011
- Handled 13 distributors in Nasik District, with average business of almost 2 Crore.
- Lead & manage a team of 3 ISR and 12 DSM, towards the desirable goal set by the company.
Education
PGDM - Marketing
Balaji Inst. of Mgmt
PUNE03-2010
B. Com - B. Com (B& I)
Jai Hind College
Mumbai04-2007
H.S.C. - Commerce
St Aloysius School
Jabalpur03-2004
S.S.C. - Commerce
St Aloysius School
Jabalpur03-2002
Skills
- Strategic sales planning
- Budget forecasting
- Customer segmentation
- Team leadership
- Cross-functional coordination
- Profit and loss management
- Market analysis
Personal Information
Date of Birth: 07/27/86
Certification
Indian School of Business-Emerging Leadership(Jan'23-Sep'23)
Timeline
Senior Regional Manager
Patanjali Foods Limited
12.2025 - Current
Sales Head: Central Region
Dabur India Ltd
06.2025 - 12.2025
Cluster Sales Manager: Bengal, Orissa & Northeast
Dabur India Ltd
01.2024 - 05.2025
Senior Area Sales Manager:Kolkata Metro
Dabur India Ltd
04.2018 - 02.2022
Territory Manager: Chhattisgarh & Vidarbha Khandesh
Dabur India Ltd.
01.2016 - 03.2018
Area Sales Executive: GT Capability
Britannia Industries Ltd.
07.2015 - 01.2016
Territory Manager: Main Division
Dabur India Ltd.
04.2014 - 07.2015
Senior Sales Officer: Consumer Care Division
Dabur India Ltd.
04.2013 - 03.2014
Sales officer: Nature Fresh, GEMINI & SWEEKAR BRAND
Cargill India Pvt. Ltd.
05.2010 - 10.2011
PGDM - Marketing
Balaji Inst. of Mgmt
B. Com - B. Com (B& I)
Jai Hind College
H.S.C. - Commerce
St Aloysius School
S.S.C. - Commerce
St Aloysius School