Devesh Tyagi

People Management

• Proven ability to lead diverse teams to achieve success in competitive environments
• Skilled in developing strategies, setting goals, and managing budgets to drive business growth
• Focused on building strong team culture, motivating members, and enhancing collaboration for overall performance
  New Business Development
• Accomplished in identifying opportunities and creating winning strategies to expand into new markets and attract customers
• Consistently achieved and exceeded sales targets by focusing on high‑yield markets and building strong business presence
• Proven ability to open new revenue streams, boost profitability, and lead process improvements including M&A due diligence

Distribution & Channel Management

• Expertise in setting up and managing distribution channels to maximize sales and revenue growth
• Skilled in aligning objectives with sales teams, distributors, and retailers to drive channel expansion
• Results‑oriented leader with experience in developing and executing channel marketing plans and lead generation programs

Tendering & Bidding

• Experienced in managing tendering operations, bids, contracts, and SLAs
• Strong skills in contract negotiation, drafting, and re‑writing
• Knowledgeable in KPIs, purchase orders, and service agreements
• Adept at risk assessment, compliance management, and safeguarding organizational interests

• Managed regional responsibility across Delhi (part), Eastern Uttar Pradesh, Haryana, Faridabad, Srinagar, and Uttarakhand
• Directed business worth approximately USD 8 million, achieving sustainable secondary sales growth in 2024 and 2025
• Expanded Heart Failure business in Uttarakhand and Eastern Uttar Pradesh, successfully developing new territories
• Grew primary sales in Kashmir Business from USD 400 K in 2024 to USD 1 million in 2025
• Achieved 110% of plan in FY2025 with 21% year‑on‑year growth
• Successfully launched the AVEIR leadless pacemaker and drove adoption across the region

• Managed sales of Cardiac Rhythm Management products across Uttar Pradesh, Uttarakhand, and parts of Madhya Pradesh
• Drove sales initiatives and consistently achieved targets through customer engagement and relationship building
• Built strong connections with doctors, patients, and decision‑makers to generate profitable business
• Collected and analyzed competitor sales data to support strategic planning
• Conducted medical education programs for healthcare professionals and patients
• Established relationships with key reimbursement physicians in organizations such as ESI, CGHS, ECHS, NTPC, ONGC, and Railways
• Managed tenders and expanded business in government institutions across the region
• Implemented marketing campaigns to convert customers and upgrade products
• Expanded Heart Failure and Tachy business in Uttar Pradesh and Uttarakhand, developing 25 new customers from Abbott’s portfolio
• Achieved 140% of plan in FY2023 with exceptional growth
• Awarded the APAC President’s Club Award in FY2023 for outstanding sales performance

• Responsible for driving business revenue in Delhi‑NCR and Uttar Pradesh for the CRM portfolio
• Developed and managed Key Opinion Leaders (KOLs) to increase therapy adoption among interventional cardiologists and electrophysiologists
• Led educational and promotional campaigns in Delhi‑NCR and UP involving KOLs and Key Business Leaders (KBLs)
• Expanded distribution network by onboarding new distributors, building their teams, and creating annual roadmaps
• Launched high‑end products and successfully upgraded existing customers to new generation devices
• Awarded Rookie of the Year (2013) at the Kick‑Off Meeting
• Received the APAC President’s Club Award (2018) for top individual performance in the region
• Honored as Best of Best Salesperson (2018) with revenue achievement of USD 2.2 million (Sydney)
• Successfully launched a new product range of high‑voltage devices (ICDs and CRTDs) and became the first salesperson in India to implant these products at commercial launch