Summary
Overview
Work History
Education
Skills
Languages
Strength
Timeline
Generic
DEVI SHARAN SAINI

DEVI SHARAN SAINI

Ghaziabad

Summary

Highly result-oriented professional with nearly 23 years of extensive experience in Business Development, Technical Sales & Marketing of Semiconductor.

Able to introduce new products, increase market share in competitive industry, turning business from competition, absorbing and retaining detailed product knowledge.

Overview

23
23
years of professional experience

Work History

Principal Client Engagement Manager

Microchip Technology
North India
12.2015 - Current
  • As the Key Growth Initiative (KGI) leader for All India Metering clients, I am responsible to prepare Valid Client Biz Reasons (VCBR) for my fellow sales colleagues. Additionally, I play a crucial role in assisting with the formulation of Client Growth Plans for Metering Clients and developing strategies to increase business demand. This requires close collaboration with Application Engineers and the Smart Meter Business Units within the company, all aimed at achieving successful design wins and establishing a robust presence among metering customers.
  • Responsible for North India focused Automotive,Telecom & Metering clients for biz development.
  • Leading and guiding the North India channel partners team to boost business with non-focused clients in the Automotive , Telecom & Metering sectors.
  • Communicate market intelligence to the BU team to influence future product offerings.
  • Formulating Quarterly /Annual Goal, Short/ Long term budgets to increase revenue.

Regional Sales Manager

Freescale Semiconductor
North India
05.2011 - 11.2015
  • Lead and Drive New Business Demand Creation with Application Engineers, Business Units of company to secure successful design win penetrations at customers R&D and design centers.
  • Develop and Establish strong cooperative relationships with Major OEM customers, including all levels of the customers' organization and departments, as well as drive timely, productive and effective resolution of customer issues.
  • Manage, Guide, Motivate, Drive the Demand Creation & develop the strong relationship with Distributors/Channels to ensure the business growth & help them to achieve the business targets at local level.
  • Identifying & Developing streams of new business segment for long term revenue growth & maintaining the relationship with customer to achieve new / repeat & referral business.
  • Working closely and support Business Units on Competitor analysis, market intelligence and pricing negotiations.
  • Managing and possessing good understanding of customer requirements and processes in Industrial, Automotive as well as in Telecom market.
  • Formulating Monthly /Annual Goal, Short/ Long term budgets to increase revenue

Senior Field Application Engineer

Microchip Technology
North India
06.2004 - 05.2011
  • Support North India customers on technical front for 8-16-32 bit MCUs Opportunities and Product promotion.
  • Design various Ref designs based on 8-16-32 MCU ( Solar Lantern , Sine wave Inverter, Single phase E-meter, DC energy meter ,Solar charge controller, Touch application ) and Interface Products ( RS232, 485, CAN, USB, Ethernet etc ).
  • Provide In-depth technical training to Customers during seminars or MASTER program.
  • Received award for winning first 16bit DSC dsPIC30F order in India for Inverter application.
  • Attended Specialized Trainings on Question Based Selling & Miller Heiman.
  • Groomed various Distributor FAEs as extended support & trained on various application & different microcontroller.

Design Engineer

HPL Socomec Pvt Ltd
Gurgaon India
07.2001 - 06.2004
  • Worked as R&D Design Engineer in E-Meter division. Engaged in development of Single & Three Phase LT Energy Meters. Develop metering & interface software. Work on hardware and software sections and handled independently Three-Phase E-Meter development. Prepared different E-Meters samples based on various tender requirements from different state electricity board.

Education

B.E. - Electronics Engineering

RCERT Chandrapur
Nagpur University
05-2001

Skills

  • Business Development
  • Product Marketing
  • Account Management
  • Problem solving
  • Leadership skill

Languages

English & Hindi
First Language

Strength

  • Strong technical knowledge and understanding of Embedded Semiconductor Products and
    Technology.
  • Focuses on building strong relationships with strategic organization and Account Management Skills.
  • Strong background in Business Development, R&D, Application and System Engineering.

Timeline

Principal Client Engagement Manager

Microchip Technology
12.2015 - Current

Regional Sales Manager

Freescale Semiconductor
05.2011 - 11.2015

Senior Field Application Engineer

Microchip Technology
06.2004 - 05.2011

Design Engineer

HPL Socomec Pvt Ltd
07.2001 - 06.2004

B.E. - Electronics Engineering

RCERT Chandrapur

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DEVI SHARAN SAINI