Organizational Study
- Company Overview: Hospitality
- As part of my MBA curriculum, I conducted an in-depth organizational study focused on finance and marketing in the hospitality industry
- Utilized yield management and dynamic pricing strategies to optimize pricing and maximize revenue
- Employed cost-volume-profit analysis, variance analysis, and budgeting to control operating expenses while maintaining service quality
- Analyzed capital investments, focusing on ROI and risk management for hotel renovations and expansions
- Researched brand loyalty and customer satisfaction to understand consumer behavior in the hospitality sector
- Explored digital channels for client acquisition and reputation management through social media and online travel agencies
- Implemented SWOT analysis and McKinsey's 7S framework to assess organizational strengths and weaknesses
- Hospitality