Dharmaja Patel
Civil Engineer | Marketing Manager | Pastry Chef
Ahmedabad,GJ
Summary
A civil engineer, pastry chef, marketing manager and start-up founder who is a creative thinker with a keen interest in business analytics and believes that knowledge shouldn't be limited to a field.
People say" Jack of All Trades, Master of None".
But I believe that knowing those trades helps the Jack become a Master, in One.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product, Marketing Manager & Pastry Chef
Start-Up : Cookie D'Oh
Ahmedabad, Gujarat
04.2019 - 02.2021
- Established an online cookie business during Covid that ships nationwide through identifying and analyzing potential shippable bakery products from market research and product potential
- Designed special courier packaging to keep the perishable products fresh as well as developing a logistics chain for faster delivery
- Building a website and dynamic order forms for the business for easy order processing
- Content creation and development for social media platforms by managing marketing campaigns to cultivate brand awareness and drive instagram/website traffic
- Employed web analytics to evaluate advertising campaign success and identify opportunities and key performance trends for optimization
Marketing Manager, Pastry Chef , Founder
Ombre, A franchise bakery chain
Ahmedabad, Gujarat
09.2013 - 07.2019
- Increased revenue by more than 200% from the first year,grew the company from 1 outlet to 5 outlets in a span of 4 years
- Developed key operational initiatives to drive and maintain substantial business growth.
- Executed local and regional marketing and branding initiatives to drive sales within existing and prospective boundaries through Google Ad words, SEO stratergies as well as offline advertisements through newspapers, flyers , radio announcements , local markets
- Coached sales and marketing teams in product specifications, marketing strategies, customer relation management ,sales incentives and selling techniques, significantly increasing sales goals and profits
- Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products assisted through sales data generated by bar graphs , trend lines and pie charts
- Created business plans and project management plans to define milestones and guide the sales and marketing team.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Developed an in-house POS system, uniform to all outlets alongside software developers to streamline operations like purchase, sales, dealers, inventory management, accounting, sale trends and billing-
Junior Project Manager
Hi-Tech Engineers
Ahmedabad, Gujarat
01.2016 - 10.2016
- Assisted in coordinating project meetings to raise awareness of tasks, goals and project timelines.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Analyzed and interpreted construction designs and specifications created in AutoCAD.
- Prepared diagrams, charts and surveys showing information about job locations and project scopes.
- Established and implemented construction schedules, methods, equipment and labor requirements using Gantt charts and MS Project.
Education
Bachelor of Engineering - Civil Engineering
Institute of Technology , Nirma University
Ahmedabad, India 06.2012 - 05.2016
Post Graduation Programme - Family Managed Business
S.P. Jain Institute of Management And Research
Mumbai 04.2017 - 01.2019
Skills
Market Analysis
Strong interpersonal skills
Microsoft Excel
Certification
Google Data Analytics Professional Certificate
Timeline
Google Data Analytics Professional Certificate
11-2021
Product, Marketing Manager & Pastry Chef
Start-Up : Cookie D'Oh
04.2019 - 02.2021
Post Graduation Programme - Family Managed Business
S.P. Jain Institute of Management And Research
04.2017 - 01.2019
Junior Project Manager
Hi-Tech Engineers
01.2016 - 10.2016
Marketing Manager, Pastry Chef , Founder
Ombre, A franchise bakery chain
09.2013 - 07.2019
Bachelor of Engineering - Civil Engineering
Institute of Technology , Nirma University
06.2012 - 05.2016