Dharsan S
Territory Sales Incharge
Palakkad
Summary
Dynamic sales professional with a proven track record at Amul, excelling in distributor management and primary sales planning. Skilled in driving market expansion and executing impactful trade marketing strategies. Adept at building strong relationships and achieving sales targets, leveraging analytical skills to identify growth opportunities and enhance customer satisfaction.
Overview
6
6
years of professional experience
Work History
Territory Sales Officer
Amul
06.2022 - Current
- Handle overall sales and distribution operations within the assigned territory.
- Manage and support distributor networks to ensure product availability and timely order fulfillment.
- Plan and execute monthly and quarterly sales targets in line with the company's objectives.
- Monitor retailer performance, and improve secondary sales through effective trade schemes.
- Ensure visibility, merchandising, and brand presence in retail and modern trade outlets.
- Conduct market visits regularly to track competitor activities, pricing, and market share trends.
- Coordinate with the supply chain and logistics teams to maintain optimal stock levels.
- Manage promotional activities, and ensure the effective rollout of new product launches.
- Analyze sales data to identify growth opportunities, and report performance to the Regional Sales Manager.
- Maintain strong relationships with retailers, distributors, and key accounts to ensure customer satisfaction.
- Ensure adherence to company policies, pricing structures, and market hygiene.
- Increased sales revenue by building and maintaining strong relationships with key clients.
Business Development Associate
Think And Learn
07.2019 - 08.2020
- Identify and generate leads through cold calling, referrals, and online platforms for potential student enrollment.
- Conduct counseling sessions (virtual or in-person) with students and parents to understand learning needs, and recommend suitable BYJU’S learning programs.
- Achieve and exceed weekly and monthly sales targets through consistent follow-ups and conversions.
- Deliver high-quality product presentations and demonstrations to build trust and clarity about BYJU’S learning methodology.
- Maintain detailed records of customer interactions, and update the CRM database regularly.
Education
Bachelor of Science - BCA
Sree Narayana Guru College
Coimbatore, India 04.2001 -
Skills
- Distributor & Retailer Management – Building and maintaining strong relationships with distributors and retail partners
- Primary & Secondary Sales Planning – Driving sales growth through effective target planning and execution
- Route-to-Market Strategy – Ensuring proper coverage and product availability across outlets
- Channel Management – Expertise in General Trade, Modern Trade, and E-commerce operations
- Market Mapping & Expansion – Identifying new markets and expanding product reach
- Trade Marketing & Merchandising – Executing visibility drives, POS materials, and promotional activities
Accomplishments
- Best SFA (Sales Force Automation) Usage – Zone, 2022–23
- Best Retail Service Frequency – Zone, 2023–24
- Best DPS (Distinct Products Sold) – Zone, 2023–24
- Best SFA (Sales Force Automation) Usage – Zone, 2023–24
- Best SFA (Sales Force Automation) Usage – Zone, 2024–25
Additional Information
- Task Force Member – Vizag Milk & Fresh Products Launch, Amul
Contributed to the successful launch by coordinating distributor networks, ensuring product availability, and supporting promotional activities for milk and other fresh dairy products. - Task Force Member – Chennai Milk & Fresh Products Launch, Amul
Assisted in the market expansion by managing retailer mapping, conducting market visits, and driving sales activation campaigns for milk and fresh dairy items. - Retail Addition Drive – Hyderabad, Amul Dairy Products
Participated in a territory-wide drive to add new retail outlets, increasing market penetration and visibility for Amul dairy products. - Special Task Force – Tirupur City Beverages Launch, Amul
Supported the introduction of Amul beverages such as Kool, Lassi, and Amul Tru by coordinating retailer mapping, distributor engagement, and in-store promotions to ensure successful product adoption.
Timeline
Territory Sales Officer
Amul
06.2022 - Current
Business Development Associate
Think And Learn
07.2019 - 08.2020
Bachelor of Science - BCA
Sree Narayana Guru College
04.2001 -