Dharti Ashish Joshi
Manager - Search Client Operations
Ahmedabad
Work Preference
Summary
Results-driven Search Marketing professional with 13+ years of experience spanning SEO, SEM, and Link Building. Started as an SEO Analyst and progressively grown into a leadership role managing end-to-end search marketing operations. Adept at building and mentoring high-performing teams, developing data-driven strategies, managing client relationships, and delivering measurable improvements in organic and paid search performance across diverse industry verticals.
Overview
14
14
years of professional experience
3
3
Languages
3
3
Certificates
Work History
Manager – Search Marketing Operations
MAVLERS (Formerly Uplers / Octos)
04.2025 - Current
- Lead the Search Marketing Operations division encompassing SEO and Link Building service lines.
- Define and execute department-level strategy and performance benchmarks.
- Improve team's overall efficiency using various AI tools.
- Manage a cross-functional team of team leads, analysts and executives; oversee hiring, appraisals and growth plans.
- Cross sell/Up selling of the services to improve the revenue of the department.
- Serve as an escalation point for key client accounts and strategic campaigns.
- Collaborate with sales and pre-sales teams on pitches, proposals and pricing strategy.
- Drive process improvements, tool adoption and best-practice documentation across the department.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Accomplished multiple tasks within established timeframes.
- Managing RPE and TCTC of the team.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Assistant Manager – Search Marketing Operations
Mavlers / Uplers
04.2022 - 03.2025
- Supported departmental management by overseeing multiple team leads and ensuring consistent delivery quality.
- Assisted in resource planning, capacity management and workload balancing across teams.
- Conducted performance reviews, identified training needs, and implemented upskilling programs.
- Acted as a bridge between senior management and operational teams for communication of goals and feedback.
- Contributed to the development of service offerings and internal SOP documentation.
- Worked as a subject matter expert(SME) for the client to be the first point of contact in terms of any technical assistant is required.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Team Lead – SEO & Search Marketing
Uplers / Octos
04.2020 - 03.2022
- Led a team of SEO and SEM analysts, setting weekly targets and reviewing campaign performance.
- Managed end-to-end SEO campaigns including technical audits, on-page, off-page and content strategy.
- Oversaw SEM campaigns (Google Ads, Bing Ads) — campaign setup, bid management, A/B testing and reporting.
- Handled client calls, monthly performance reviews and strategic planning sessions.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
- Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
Assistant Team Lead – SEO
Octos
04.2018 - 03.2020
- Assisted the team lead in day-to-day management of SEO projects and analyst performance tracking.
- Conducted detailed technical SEO audits, site health monitoring, and penalty recovery campaigns.
- Led link building initiatives including outreach, guest posting, and digital PR strategies.
- Reviewed and approved deliverables from junior analysts to ensure quality and accuracy.
- Developed keyword research frameworks, content briefs and on-page optimization guidelines.
- Supported the onboarding of new clients and coordinated discovery sessions.
Senior SEO Analyst
Octos
12.2014 - 03.2018
- Executed advanced SEO strategies including technical optimization, link acquisition and content curation.
- Performed competitor analysis, backlink audits, and SERP opportunity assessments.
- Managed infographics submissions, community content placements and outreach campaigns.
- Monitored keyword rankings, organic traffic trends and provided detailed monthly reports.
- Collaborated with content and development teams to implement SEO recommendations.
- Octos
SEO Analyst
E2M SOLUTIONS PVT. LTD.
02.2013 - 12.2014
- Link building, outreaching, guest posting, and infographics submission.
- Competitor link analysis, community content submission, and on-page analysis.
- Keyword research, penalty recovery, and content curation.
- Digital Marketing Department
SEO Executive
ENCIRCLE EXPORTS INDIA PVT. LTD.
10.2012 - 01.2013
- E-commerce site handling, product & deals submission, classifieds and newsletters.
- Link building, blog creation, and PPC campaign creation.
- Handled all on-page and off-page activities for smacktom.com, Google Analytics and strategy.
SEO Executive
SANAH INFO SOLUTIONS PVT. LTD.
11.2011 - 09.2012
- Link building: directory submission, article submission, bookmarking, press releases, forum posting, blog commenting.
- Reputation management and on-page optimization.
- Google Analytics handling and reporting.
- SEO Department
Education
M.E.Biz - IT Specialization
Anand Institute of Business Studies
Anand01-2011
B.C.A. - undefined
N.V. Patel College of Pure and Applied Science
Vallabhvidhya Nagar01-2009
H.S.C. - undefined
Fertilizer Nagar School
Vadodara01-2006
S.S.C. - undefined
Fertilizer Nagar School
Vadodara01-2004
Skills
SEO strategy development
Link Building & Outreach
Technical SEO Audits
Keyword Research & Content Strategy
Google Analytics & Search Console
SEM / PPC Campaign Management
Team Leadership & Mentoring
Client Relationship Management
Penalty Recovery
Performance Reporting & Forecasting
SEO Tools: Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, Screaming Frog, Majestic
Link Building Tools: Pitchbox, Hunterio, Buzzstream
Reporting: Google Data Studio / Looker Studio
Others: MS Office, Basic HTML, WordPress CMS
Team leadership
Operations management
Strategic planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
AI in Digital Marketing
Timeline
Generative AI Literacy certification
04-2026
SEMRush Academy Certificate
04-2026
Manager – Search Marketing Operations
MAVLERS (Formerly Uplers / Octos)
04.2025 - Current
AI in Digital Marketing
01-2025
Assistant Manager – Search Marketing Operations
Mavlers / Uplers
04.2022 - 03.2025
Team Lead – SEO & Search Marketing
Uplers / Octos
04.2020 - 03.2022
Assistant Team Lead – SEO
Octos
04.2018 - 03.2020
Senior SEO Analyst
Octos
12.2014 - 03.2018
SEO Analyst
E2M SOLUTIONS PVT. LTD.
02.2013 - 12.2014
SEO Executive
ENCIRCLE EXPORTS INDIA PVT. LTD.
10.2012 - 01.2013
SEO Executive
SANAH INFO SOLUTIONS PVT. LTD.
11.2011 - 09.2012
B.C.A. - undefined
N.V. Patel College of Pure and Applied Science
H.S.C. - undefined
Fertilizer Nagar School
S.S.C. - undefined
Fertilizer Nagar School
M.E.Biz - IT Specialization
Anand Institute of Business Studies