Dheeraj Pal Singh Bhullar

Sales and Business Development, managing Key Accounts, B2B business, strategic partnerships, regional sales operations and retail ecosystem development.

Experienced in managing National Key Accounts, Regional/Large Key Accounts, retailer associations and telecom partnerships, with strong exposure to business planning, commercial negotiations, sales strategy, inventory management, channel development and cross-functional execution.

• Transitioned from Sales Operations to Strategic Relationship Management.
• Managed strategic Telecom Partnerships – Jio & Airtel.
• Managed AIMRA – All India Mobile Retailers Association.
• Led Channel Sales for Karnataka, Kerala & Gujarat, contributing ~18% of PAN India business.

• Managed B2B Sales and over 13 Regional and Local Key Accounts retail partners.
• Built relationships with top management like- owners, CEOs & senior management.
• Led new product introductions (NPI) and executed product strategies to drive market relevance.

• Managed PAN India distribution management.
• Oversaw 23 super distributors nationwide, coordinating efforts to align sales strategies and improve market reach.

• Studied retail industry and channel sales fundamentals to enhance sales strategies.
• Travelled across India to understand market dynamics and sales operations.