Summary
Overview
Work History
Education
Skills
Certification
Keep Learning
Personal Information
Languages
Timeline
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Dhiraj Chougule

Dhiraj Chougule

Bengaluru

Summary

Proven success in developing innovative, highly measurable digital marketing programs and training, ensuring flawless execution using tools like Google Ads, Meta, Real-Time Bidding, and Marketing Automation. Astute understanding of paid channel programs, history of improving CAC, ROAS, and revenue while minimizing costs. Successfully done paid media campaign planning & execution
using Google Ads, Meta & other Real Time Bidding Platforms, Display, Search, Shopping & App with a managed budget of ₹5 Cr Per Month.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr. Manager

Angel One ltd
9 2020 - Current
  • Driving strategy and operative management of channels like Google, Meta, programmatic, and affiliate for B2C customer acquisition.
  • Focus on app acquisition and increase LTV.
  • Manage, set up, execute and analyze portfolio of paid media campaigns with goal of driving cost-effective, high quality leads while managing budget and KPI.
  • Analyze the performance of the campaigns through analytical tools such as Appsflyer, Scan, GA4 and Similar Web etc.
  • Manage relationships with vendors, marketing partners, and internal stakeholders.
  • Weekly review and manage key marketing strategies with the Google team.
  • Conduct a comprehensive analysis of competitors, and provide valuable suggestions for improvement.
  • Identified trends and insights, and optimize spend and performance based on insights
  • Implementation of AI/ML, MarTech, and marketing automation to improve campaign performance.
  • Manage B2B online marketing efforts and SEO initiatives to grow authorized person network.
  • Keep abreast of industry and market trends and best practices.
  • Creating and presenting PowerPoint presentations and conducting data analysis.

Google Ads Specialist

Medlife Wellness Pvt Ltd
08.2019 - 05.2020
  • Responsible for scaling eCommerce business for Medlife.com in various Verticals
  • Responsible for making Digital Marketing Strategy for User Acquisition
  • Monitoring Campaign effectiveness and tracking digital channel KPIs using Google Analytics, Adobe, Clever Tap & Appsflyer
  • Responsible for meeting ROI goals & scaling performance at budgets ranging up to 2.5 Cr INR per month
  • Optimize landing page's and make necessary changes to improve user experience
  • Manage & Maintaining Google merchant center feeds as per Google algorithm with Catalog team
  • Manage & Optimize Shopping, UAC, Search & Display Campaigns
  • Daily analysis Marketing report for individual account performance
  • Research and analysis Competitors Strategy and Planning
  • Data Analysis to get better insights and overall account Performance
  • Managing Pharma, OTC and Lab Business Verticals.

Senior Executive

Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019
  • Managing Paid Media on Google Ads, Facebook, and LinkedIn
  • Working with Insurance, Pharmacy, eCommerce and Health care related clients
  • Making Strategy and creating media plan for clients
  • Campaign Optimization and deep analysis account health
  • Creating and managing Search, Display and Shopping Campaigns on Google and Bing
  • Creating and Managing Social Media Campaigns over Facebook and LinkedIn
  • Creating Weekly and monthly performance report
  • Co-ordinate with client and discuss account performance and strategy.

Assistant Manager

Xebec Communications Pvt Ltd
05.2017 - 10.2018
  • Creating and managing search, display and shopping Campaigns
  • Keyword research for search campaign using google keyword planner tool
  • Optimizing campaigns on daily basis
  • Optimizing landing pages for paid campaigns
  • Optimizing, reviewing campaigns and take necessary action to improve performance
  • Making strategy on campaign execution
  • Analyses site traffic overview and goal completion with using Google analytics
  • Co-ordinate with client and discuss account performance and strategy.
  • Creating monthly and weekly performance report.

SEO Analyst

Starsun Technology Pvt Ltd
12.2014 - 02.2017
  • Detailed evolution of client's website
  • Handling day-to-day search engine marketing (SEM) campaigns
  • Creating & managing adwords PPC search ads for client's
  • Keyword research for SEO & PPC ads using google keyword planner
  • Optimizing landing pages for PPC ads
  • Creating & managing facebook ads for client's
  • Managing social media interaction
  • Making strategies for On-Page and Off-Page optimization
  • Reviewing traffic report using google analytics
  • Creating weekly report of clients.

Education

MBA - IT

Pune University
Pune
01-2015

Skills

  • Project organization across teams
  • App User acquisition and retention
  • Performance marketing strategy
  • Data-driven decision making
  • Communication and presentation skills

Certification

  • Google App certified
  • Google Analytics certified
  • Google Search certified

Keep Learning

Keep learning the new tools and technologies in line with the current market trends.

Personal Information

Languages

Marathi
First Language
English
Advanced (C1)
C1
kannada
Advanced (C1)
C1
Hindi
Advanced (C1)
C1

Timeline

Google Ads Specialist

Medlife Wellness Pvt Ltd
08.2019 - 05.2020

Senior Executive

Ethinos Digital Marketing Pvt Ltd
11.2018 - 07.2019

Assistant Manager

Xebec Communications Pvt Ltd
05.2017 - 10.2018

SEO Analyst

Starsun Technology Pvt Ltd
12.2014 - 02.2017

Sr. Manager

Angel One ltd
9 2020 - Current

MBA - IT

Pune University

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Dhiraj Chougule