Dhriti Kalra
Marketing & Business Development Lead.
Noida
Summary
Dynamic Marketing & Business Development manager with a proven track record at Rostfrei Steels Pvt Ltd., adept in leveraging in-depth knowledge of market research and relationship building to secure business growth. Excelled in customer service and strategic decision-making, achieving significant client acquisition. Spearheaded the CE & NSF certification process, along with finding CRM software demonstrating the ability to work on multiple jobs with efficiency.
Overview
9
9
years of professional experience
Work History
Marketing & Business Development Lead
Rostfrei Steels
Noida
01.2026 - Current
- Leading marketing and lead generation activities, including digital marketing, website, SEO, social media, content and campaigns.
- Managing incoming enquiries with the MD, reviewing and allocating them region-wise to the concerned teams.
- Handling selected export enquiries as directed by the MD, including coordination of technical/commercial documentation and client requirements.
- Successfully coordinated the renewal of the company’s CE Certification.
- Supporting the HR team in recruitment, including hiring for the PEB team as required by the MD.
- Coordinating and authorizing company payments as directed by the MD.
- Supporting property acquisition-related work, including understanding the process and regularly following up on work progress.
Business Development Manager
Rostfrei Steels Pvt Ltd.
Noida
01.2024 - Current
- Managed business development, marketing and lead generation, including digital marketing, website, SEO, social media, campaigns and brand visibility.
- Generated incoming enquiries, reviewed them with the MD and allocated enquiries region-wise to the concerned teams.
- Managed end-to-end sales activities for new and regular clients, including enquiry handling, requirement understanding, technical/commercial coordination, documentation, follow-ups and coordination through order closure, with management guidance.
- Coordinated the company’s website revamp, including product content, photographs and overall execution.
- Authorized company payments as directed by the MD and coordinated with the accounts team for processing.
- Successfully coordinated and obtained the company’s NSF Certification for potable water applications.
Business Development Executive
Rostfrei Steels Pvt Ltd.
Noida
07.2021 - 12.2023
- Handling client queries on a regular basis received by HOD/MD.
- Identifying opportunities in target markets for organization's products and services, assessing client needs and the company's ability to meet those needs, give best solution to the client & proceed towards closing the order in favor of the company.
- Generating leads through cold calling prospective clients & networking at trade shows/ site visits/LinkedIn/Exporters India/news on project/ meeting appointments, etc. & following up with new leads and referrals generated.
- Sending supporting documents to clients. (technical/ accounts related/ company credential docs/ etc.).
- Responsible for your leads/ client - end to end. From lead generation to pitching product, convincing client, giving best solution, solving all client queries, submitting necessary docs, to closing the technical and financials, under the guidance of my Sales & Marketing HOD.
- MIS & other sales reports, and further submitting to reporting senior/ director.
- Identifying relevant Exhibitions/Trade fairs /Seminars /Product demo, for HOD & if finalized by HOD/Director, then participate, organize & support activities including - finalizing exhibition, stall location & design, admin related jobs, all payment handling, travel bookings, representative salesperson support docs, managing visas, etc.
- Any other job stated by HOD/ manager / Director of the company efficiently & in favor of the company. Physically /Virtually attend meetings and close orders with help of the managers & team.
- Coordinated & successfully obtained CE certificate for company with guidance from HOD, as per MD.
Executive Assistant to General Manager
Rostfrei Steels Pvt Ltd.
Noida
05.2017 - 06.2020
- Organize and prepare for meetings, including gathering documents, attend meetings and take notes of discussion; prepare initial draft of minutes and summaries.
- Draft, review and send communications on behalf of GM- operations.
- Prioritize emails and respond when necessary & maintain various records & documents.
- Support all aspects of GM in daily work routine.
- Coordinate travel arrangements
- Other additional and/or alternative duties as assigned from time to time, including supporting other departments or Executives as needed.
- Coordinate/follow & get respective reports from respective departments, monthly/ quarterly reports for GM review.
- Act as point of contact among executives, employees, clients and other external partners whenever required as per GM/ in case of non-availability.
- Used excels to create various reporting materials such as charts, graphs and statistical documents
- Drafted and prepared meeting agendas and minutes for GM as guided.
- Streamlined communication between departments, enhancing collaboration and project efficiency.
- Coordinated executive schedules, ensuring timely management of appointments and travel arrangements.
- Developed and maintained filing systems, improving accessibility of critical documents.
- Led office organization initiatives, resulting in improved workflow and reduced operational costs.
- Mentored junior administrative staff, fostering professional development and enhancing team performance.
Education
Master’s in business administration (MBA) - Marketing Management
Narsee Monjee - CDOE
Mumbai12.2024
Bachelor’s in business administration (BBA) -
Amity University
Noida 11.2022
High School Diploma -
St. Mary’s School
New Delhi 04.2017
Skills
- Business Development
- Digital Marketing
- Getting work done in efficient manner
- Getting in-depth knowledge while working on any work/project
- Relationship Building
Interests
Travelling, I like to travel & would like to have opportunities to travel & explore the world
Timeline
Marketing & Business Development Lead
Rostfrei Steels
01.2026 - Current
Business Development Manager
Rostfrei Steels Pvt Ltd.
01.2024 - Current
Business Development Executive
Rostfrei Steels Pvt Ltd.
07.2021 - 12.2023
Executive Assistant to General Manager
Rostfrei Steels Pvt Ltd.
05.2017 - 06.2020
Master’s in business administration (MBA) - Marketing Management
Narsee Monjee - CDOE
Bachelor’s in business administration (BBA) -
Amity University
High School Diploma -
St. Mary’s School