DHRUBA JYOTI KONAR
Pubali Garden, Kamalagazi, Kolkata
Summary
Dynamic and growth-oriented business leader with over 11 years of experience in the automobile and digital mobility ecosystem. Currently serving as National Head – Signature Sales at CarTrade Tech Ltd, responsible for steering nationwide dealer partnerships, driving strategic revenue growth, and spearheading digital innovation. Proven ability to lead cross-functional teams, enhance business profitability, and implement scalable frameworks for sales excellence and financial discipline. Recognized for a balanced approach to people leadership and strategic execution, fostering robust OEM-dealer relationships while introducing initiatives that significantly boost revenue and operational efficiency in a competitive landscape.
Overview
12
12
years of professional experience
2
2
Certifications
3
3
Languages
Work History
National Head – Signature Sales
CarTrade Tech Ltd
01.2024 - Current
- Spearheading nationwide Signature Sales operations, managing dealer networks and strategic partnerships across India.
- Driving annual revenue targets exceeding ₹35 crore through innovative dealer engagement and product strategies.
- Leading a team of 7 zonal heads to ensure national coverage, sales consistency, and operational excellence.
- Collaborating with OEMs and key dealers to strengthen penetration in premium automobile segments.
- Introducing digital sales and payment control frameworks to optimize cash flow and reduce outstanding dues.
- Representing the Signature Sales business at corporate strategy forums and leadership reviews.
- Focusing on business innovation, process automation, and partner profitability improvement.
- Expanded CarWale’s dealer network to over 200 cities and built a 150+ dealer base across India.
- Mentored and developed 8 emerging leaders who now independently manage Zonal business.
- Key Achievements:
- Achieved 150% YoY revenue growth within the first year of the Signature division.
- Expanded dealer footprint from 10 to 45 cities, enhancing brand visibility and market reach.
- Reduced payment delays by 40%, establishing a transparent financial governance model.
Senior Zonal Head
CarTrade Tech Ltd
01.2021 - 01.2024
- Managed multi-zone operations with direct responsibility for dealer network expansion, client engagement, and financial performance.
- Built, mentored, and led a high-performing sales team across multiple states.
- Strengthened OEM and dealer relationships through strategic partnerships and consistent delivery.
- Drove product sales, digital adoption, and brand visibility in regional markets.
- Ensured alignment of regional strategies with corporate business goals and performance KPIs.
Zonal Manager (Promoted)
01.2017 - 01.2021
- Second promotion; took responsibility for the entire Eastern region
- Managed a team of 10 members
- Delivered 70% revenue growth across the zone
- Strengthened the East zone to become a significant contributor at the national level
- Key Projects:
- Zero Unbilled Project: Reduced unbilled transactions by 78%, improving financial discipline and cash flow management.
- Acko Partnership Project: Generated 2 lakh leads for Acko General Insurance, enabling monthly bookings of 100–1,000 cars.
- MHMT Project: Expanded dealer presence by onboarding 65 new dealers across 14 new markets, enhancing national footprint.
Regional Manager (Promoted)
01.2015 - 01.2017
- Promoted within one year; role expanded from Kolkata to entire West Bengal
- Led a team of 3 members
- Drove revenue growth of ₹1.2 Crores
- Performance enabled further expansion and recruitment across the region
Senior Executive
01.2014 - 01.2015
- Primary responsibility: onboarding and developing new dealers
- Expanded dealer network by 12 unique dealers
- Achieved revenue growth from ₹18 Lakhs to ₹54 Lakhs within one year
Education
MBA/PGDM - HR & Industrial Relations
Globsyn Business School
Kolkata01.2014
B.Tech - Computer Science
West Bengal University of Technology
01.2012
Skills
Strategic sales management
Certification
British Council Certification
Interests
Mountaineering, Fitness, Social Impact Project
EXTRA-CURRICULAR ENGAGEMENTS
Pranati – Health & Education Society Founding member of a community development organization focused on healthcare access, educational programs, and skill development for underprivileged communities.
Timeline
National Head – Signature Sales
CarTrade Tech Ltd
01.2024 - Current
Senior Zonal Head
CarTrade Tech Ltd
01.2021 - 01.2024
Zonal Manager (Promoted)
01.2017 - 01.2021
Regional Manager (Promoted)
01.2015 - 01.2017
Senior Executive
01.2014 - 01.2015
B.Tech - Computer Science
West Bengal University of Technology
MBA/PGDM - HR & Industrial Relations
Globsyn Business School