DHRUBA JYOTI KONAR
Pubali Garden, Kamalagazi, Kolkata
Summary
Dynamic and growth-oriented business leader with over 11 years of experience in the automobile and digital mobility ecosystem. Currently serving as National Head – Signature Sales at CarTrade Tech Ltd, responsible for steering nationwide dealer partnerships, driving strategic revenue growth, and spearheading digital innovation. Proven ability to lead cross-functional teams, enhance business profitability, and implement scalable frameworks for sales excellence and financial discipline. Recognized for a balanced approach to people leadership and strategic execution, fostering robust OEM-dealer relationships while introducing initiatives that significantly boost revenue and operational efficiency in a competitive landscape.
Overview
12
12
years of professional experience
2
2
Certifications
3
3
Languages
Work History
National Head – Signature Sales
CarTrade Tech Ltd
01.2024 - Current
- Spearheading nationwide Signature Sales operations, managing dealer networks and strategic partnerships across India.
- Driving annual revenue targets exceeding ₹35 crore through innovative dealer engagement and product strategies.
- Leading a team of 7 zonal heads to ensure national coverage, sales consistency, and operational excellence.
- Collaborating with OEMs and key dealers to strengthen penetration in premium automobile segments.
- Introducing digital sales and payment control frameworks to optimize cash flow and reduce outstanding dues.
- Representing the Signature Sales business at corporate strategy forums and leadership reviews.
- Focusing on business innovation, process automation, and partner profitability improvement.
- Expanded CarWale’s dealer network to over 200 cities and built a 150+ dealer base across India.
- Mentored and developed 8 emerging leaders who now independently manage Zonal business.
- Key Achievements:
- Achieved 150% YoY revenue growth within the first year of the Signature division.
- Expanded dealer footprint from 10 to 45 cities, enhancing brand visibility and market reach.
- Reduced payment delays by 40%, establishing a transparent financial governance model.
Senior Zonal Head
CarTrade Tech Ltd
01.2021 - 01.2024
- Managed multi-zone operations with direct responsibility for dealer network expansion, client engagement, and financial performance.
- Built, mentored, and led a high-performing sales team across multiple states.
- Strengthened OEM and dealer relationships through strategic partnerships and consistent delivery.
- Drove product sales, digital adoption, and brand visibility in regional markets.
- Ensured alignment of regional strategies with corporate business goals and performance KPIs.
Zonal Manager (Promoted)
01.2017 - 01.2021
- Second promotion; took responsibility for the entire Eastern region
- Managed a team of 10 members
- Delivered 70% revenue growth across the zone
- Strengthened the East zone to become a significant contributor at the national level
- Key Projects:
- Zero Unbilled Project: Reduced unbilled transactions by 78%, improving financial discipline and cash flow management.
- Acko Partnership Project: Generated 2 lakh leads for Acko General Insurance, enabling monthly bookings of 100–1,000 cars.
- MHMT Project: Expanded dealer presence by onboarding 65 new dealers across 14 new markets, enhancing national footprint.
Regional Manager (Promoted)
01.2015 - 01.2017
- Promoted within one year; role expanded from Kolkata to entire West Bengal
- Led a team of 3 members
- Drove revenue growth of ₹1.2 Crores
- Performance enabled further expansion and recruitment across the region
Senior Executive
01.2014 - 01.2015
- Primary responsibility: onboarding and developing new dealers
- Expanded dealer network by 12 unique dealers
- Achieved revenue growth from ₹18 Lakhs to ₹54 Lakhs within one year
Education
MBA/PGDM - HR & Industrial Relations
Globsyn Business School
Kolkata01.2014
B.Tech - Computer Science
West Bengal University of Technology
01.2012
Skills
Strategic sales management
Coordination of dealer network operations
Partner relationship management
Strategic financial planning
Financial management and collections
Leadership development
Innovative market development
Client engagement strategies
Certification
British Council Certification
Interests
Mountaineering, Fitness, Social Impact Project
EXTRA-CURRICULAR ENGAGEMENTS
Pranati – Health & Education Society Founding member of a community development organization focused on healthcare access, educational programs, and skill development for underprivileged communities.
Timeline
National Head – Signature Sales
CarTrade Tech Ltd
01.2024 - Current
Senior Zonal Head
CarTrade Tech Ltd
01.2021 - 01.2024
Zonal Manager (Promoted)
01.2017 - 01.2021
Regional Manager (Promoted)
01.2015 - 01.2017
Senior Executive
01.2014 - 01.2015
B.Tech - Computer Science
West Bengal University of Technology
MBA/PGDM - HR & Industrial Relations
Globsyn Business School