Dhruti Jain

As the strategic lead for all marketing initiatives, I am responsible for driving brand awareness and high-quality lead generation for Preflex Solutions' suite of software services (DevSecOps, ITSM, and Project Management). I orchestrate end-to-end digital strategies that align technical product offerings with market needs, ensuring Preflex remains a leader in the Indian IT solutions landscape.

Key Responsibilities:

• Strategic Planning: Developed and executed a comprehensive marketing roadmap focused on B2B growth, targeting enterprise clients for partners like JetBrains, GitLab, Atlassian, ClickUp, and PortSwigger.

• Performance Marketing: Managed and optimized multi-channel paid campaigns (Google Ads, LinkedIn Ads) to capture high-intent leads in the software and security sectors.

• SEO & Content Authority: Led the content strategy to improve organic visibility for complex technical keywords (e.g., "DevSecOps implementation," "Cloud Migration"), positioning PreFlex as a thought leader.

• Lead Nurturing & CRM: Overhauled the lead management process using CRM tools to track customer journeys from the initial touchpoint to the final software licensing and implementation.

• Partner Marketing: Collaborated with global technology partners (ClickUp, Atlassian, GitLab, JetBrains) to execute joint webinars, co-branded collateral, and localized marketing campaigns.

• Data Analytics: Monitored and reported on monthly KPIs, including Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), and overall ROI on digital spend.

• Web & UI/UX Oversight: Managed the continuous optimization of the company website to ensure high conversion rates, and a seamless user experience for technical decision-makers.

• B2B lead generation: Successfully generated high-value enterprise leads for DevSecOps services via LinkedIn targeting.

• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Developed pre-season marketing plans to support department and divisional product strategies.
• Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
• Used AI Integration and traditional marketing techniques to maximize brand exposure and maintain existing customer loyalty.
• Used search engine optimization to improve traffic to brand websites.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Created and distributed surveys for data collection and analysis.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Created customized marketing materials to increase product awareness.
• Edited website content and database to keep information correct and up-to-date.
• Planned and executed events and marketing programs to increase qualified leads.
• Coordinated art and graphics creation for effective merchandising.
• Developed marketing strategies and resolved problems to drive sales.