Summary
Overview
Work History
Education
Skills
Tools
Timeline
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Dhruv Singh

Linkedin - Www.linkedin.com/in/btwitsdhruuv

Summary

Dynamic Product Associate at CARS24 with expertise in Agile methodologies and data analytics. Spearheaded homepage revamps that enhanced user navigation and engagement, driving retention-focused experiments. Proficient in CMS management and cross-functional collaboration, leveraging insights from Google Analytics and Tableau to inform product decisions and optimize user experiences.

Overview

1
1
year of professional experience

Work History

Product Associate

CARS24
Gurugram
11.2024 - Current
  • Spearheaded revamps and content control of Cars24’s homepage using a proprietary CMS, enhancing visual hierarchy, and improving customer navigation.
  • Conducted daily stand-ups (DSMs), and coordinated agile sprints to align cross-functional teams with product milestones.
  • Collaborated with design and engineering teams to optimize homepage engagement and drive retention-focused product experiments.
  • Designed and implemented Google Analytics (GA) event tracking to capture user behavior insights and support feature iteration decisions.
  • Applied data analysis using Snowflake and Tableau to monitor key metrics, and support decision-making on user experience improvements.

Intern

CARS24
Gurugram
06.2024 - 11.2024
  • Analyzed key performance indicators (KPIs) to identify effective strategies.
  • Assisted in designing and refining homepage modules aimed at enhancing user engagement and conversion rates.
  • Set up and validated Google Analytics event triggers to monitor user interactions and conversion funnels.
  • Gained exposure to the end-to-end product lifecycle — from requirement gathering to post-launch analysis.
  • Assisted in building Orbit product(server-drivenUI),an innovative SuperApp
    feature offering car owners price trends ,document storage ,and timely nudges, which enhances retention by 15% in initial phases
  • Supported the creation of data dashboards and reports to track product performance and insights using Snowflake and Tableau.

Education

Bachelor of Computer Applications (BCA) -

Swami Vivekanand Subharti University
10-2021

Skills

  • Product Management (Agile and Scrum)
  • CMS Management and Content Optimization
  • Data Analytics (Snowflake, Tableau, Google Analytics)
  • User-Centric Design Thinking
  • Cross-Functional Collaboration
  • A/B Testing and Metric-Driven Iteration
  • API Lifecycle Management (Postman)
  • Basic SQL and data querying

Tools

• Analytics: Python|SQL|Google Analytics (GA)|Excel 

• Tools/Platforms: JIRA | Figma | Snowflake | Google Docs | Postman

Timeline

Product Associate

CARS24
11.2024 - Current

Intern

CARS24
06.2024 - 11.2024

Bachelor of Computer Applications (BCA) -

Swami Vivekanand Subharti University

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Dhruv Singh