Diana Rose Louis
Whitefield
Summary
Versatile and analytical Project Manager with 2+ years’ experience, including work in the healthcare industry. Managed digital accounts for a gynecologist and a psychologist, optimizing reach through targeted strategies. Expert in SEO, CRM, and Google Analytics, with strong ROI/KPI tracking and budget planning skills.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Branding Pioneers
10.2020 - 09.2022
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve Clients goals based on Google Analytics and internal reporting data.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
Project Manager
Brandshark
03.2022 - 08.2022
- Led website roadmap planning, gathered client requirements, and collaborated with developers to create SEO-optimized websites aligned with brand objectives.
- Oversaw end-to-end website projects, from client briefing to execution, ensuring deliverables met SEO standards and business goals
- Worked cross-functionally with SEO specialists and developers to implement keyword strategies, optimize meta content, and ensure strong organic search performance.
- Monitored SEO performance using analytics tools, provided actionable insights, and worked with the content team to enhance on-page SEO.
- Maintained strong client communication, translating business needs into technical briefs and tracking project milestones for timely delivery.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Executed influencer and brand collaboration campaigns, identifying strategic partners and managing deliverables to boost brand reach
- Acted as a liaison between clients, developers, and SEO teams, ensuring seamless coordination and effective delivery of digital marketing strategies.
- Provided detailed project status updates to Client and management.
- Met project deadlines without sacrificing build quality or workplace safety.
Education
Master of Arts - Public Relations and Event Management
Asian Academy of Film and Television
Bachelor of Arts - Journalism
Kristu Jayanti College
Skills
- MS - Office
- Social Media Marketing
- Blogging
- Search engine optimization
- Data-driven decision making
- Google analytics
- User experience optimization
- Team building
- Strategic planning and alignment
- Project management
- Teamwork and collaboration
- Brand positioning
- Marketing strategy development
- Competitive analysis
- Social media marketing
- Crisis management
- Brand management
- SEO optimization
Certification
- Certification in Life Skills
- Certification in PR
Languages
English
Hindi
Malayalam
Timeline
Project Manager
Brandshark
03.2022 - 08.2022
Digital Marketing Executive
Branding Pioneers
10.2020 - 09.2022
Bachelor of Arts - Journalism
Kristu Jayanti College
Master of Arts - Public Relations and Event Management
Asian Academy of Film and Television
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