Years of professional experience in Digital Marketing
DILIP KUMAR
Pune
Summary
Results-driven Digital Marketing Manager specializing in digital campaign management and social media strategy. Expertise in SEO and CRM management enhances brand visibility and lead generation. Utilizes data analysis to optimize marketing performance and deliver measurable results.
Overview
8
8
28
28
Certifications
Work History
Digital Marketing Manager
Sanjay Ghodawat International School
Pune
04.2025 - Current
- Digital Campaign Management: Planned, implemented, and monitored digital marketing campaigns across platforms, enhancing brand visibility and generating leads.
- Lead Monitoring & Data Analysis: Analyze campaign and lead data to assess performance and recommend actionable strategies for improvement.
- Social Media Management: Created and scheduled engaging content, monitored performance, and increased audience engagement across platforms such as Facebook, Instagram, andLinkedIn.
- Website Oversight: Monitor the website, ensuring it is optimized for SEO, user experience, and lead conversion.
- CRM Management: Oversee and maintain CRM, ensuring timely lead follow-up, tracking lead lifecycle, and data accuracy.
- Admission Advisor Portals: Managed and optimized listings and lead flow on portals such as Edustoke, Ezyschooling, UniApply, improving lead acquisition.
- Collaborate with external agencies and vendors to ensure seamless project execution and maintain positive working relationships.
Senior Digital Marketing Executive
Mussoorie International School
Mussoorie
04.2022 - 03.2025
- Plan and manage the budget for digital marketing campaigns.
- Develop creative concepts for content marketing initiatives.
- Oversaw outsourced agencies, including digital service providers and education consultants, to ensure alignment with marketing objectives.
- Managed vendor relationships with display advertisers and printers to enhance admissions collateral effectiveness.
- Monitored competitors to inform strategic improvements.
- Collaborate with the admissions team to track lead progress.
Digital Marketing Executive
Dev Bhoomi Uttarakhand University
Dehradun
08.2018 - 03.2022
- Led the end-to-end execution of paid social advertising campaigns on Facebook and Instagram, including strategy development, campaign setup, performance monitoring, and optimization.
- Managing and optimizing Google Ads campaigns across Search, Display, Video, and Smart Campaigns.
- Grew brand presence across major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, enhancing audience engagement and brand visibility.
- Executed on-page and off-page SEO strategies using tools like Ahrefs, Ubersuggest, Keyword Planner, Google Analytics, and Search Console, improving organic search rankings.
- Conceptualized creative designs for social media, banners, promotional materials, and other digital marketing assets, aligning visuals with brand messaging.
Digital Marketing Executive
Omniscient Solution Pvt Ltd
Dehradun
01.2018 - 07.2018
- Managed social media accounts for Mobvitel.com, creating and scheduling engaging content to enhance brand visibility.
- Oversaw Facebook, Instagram, Twitter, and Yelp accounts, ensuring cohesive brand messaging across platforms.
- Grew follower base on Twitter and Instagram while engaging clients on service-related inquiries and concerns.
- Additionally, monitor and address any negative feedback on Yelp, ensuring timely resolution and flagging of inappropriate reviews.
Business Development Executive
Peace Soft-Tech Pvt Ltd
Noida
09.2012 - 08.2017
- Conducted market research to identify new business opportunities and engaged with potential clients.
- Developed strategic partnerships to enhance market reach and brand visibility.
- Collaborated with cross-functional teams to align business strategies and objectives.
- Facilitated client meetings to understand needs and propose tailored solutions.
Education
Bachelor of Technology (B. Tech) - Computer Science & Engineering
Gautam Buddh Technical University
Lucknow01.2012
Skills
- Digital campaign management
- Marketing strategy
- Social Media Management
- Search Engine Optimization
- Google Analytics & Performance Tracking
- WordPress Website Management
- Graphic Design (Photoshop/Canva)
- CRM management
- Budget management
- Competitive analysis
- Microsoft Office
Certification
- Google Ads Measurement Certification
- Google Analytics Certification
- Google Ads Search Certification
- Email Marketing Certification, HubSpot Academy
- Digital Marketing Strategy, Simplilearn
- Business Analysis and Process Management, Coursera
Languages
- Hindi, Proficient
- English, Limited Working Proficiency
Hobbies and Interests
- Trekking
- Chess
- Reading
- Watch Inspirational Content
Core Attributes
- Strong Work Ethic
- Self-Discipline
- Collaborative Team Player
- Optimistic Attitude
- Effective Decision-Making Skills
- High Self-Esteem
- Reliable and Trustworthy
Timeline
Digital Marketing Manager
Sanjay Ghodawat International School
04.2025 - Current
Senior Digital Marketing Executive
Mussoorie International School
04.2022 - 03.2025
Digital Marketing Executive
Dev Bhoomi Uttarakhand University
08.2018 - 03.2022
Digital Marketing Executive
Omniscient Solution Pvt Ltd
01.2018 - 07.2018
Business Development Executive
Peace Soft-Tech Pvt Ltd
09.2012 - 08.2017
Bachelor of Technology (B. Tech) - Computer Science & Engineering
Gautam Buddh Technical University