DILIP KUMAR PATTANAYAK

Managing Samsung accounts(Consumer Electronics & Mobile) across East
• Leading 150+ team across 6 states and doing merchandising aprox 8000 retail outlets.
• Handling aprox 50-60 Cr budget with strategic planning
• Strictly follow the company SOP and deployment guidelines along with hygiene.

• Driving client satisfaction & minimizing escalations

• Mentored junior staff members for skill development and career progression within the organization.
• Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
• Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
• Streamlined internal processes for financial reporting, ensuring accuracy and compliance with regulatory standards.

• Presently handling major accounts like Samsung(CE & IM), HUL & Berger for Eastern part
• Total team size of 450+ across 6 states of East.
• Strategic Planning to be made to achieve more and to avoid client escalation.
• Budgeting and Consumption of all accounts around 100Cr.
• Attending Review with client and Team in every month and whenever is required.
• Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition
• Acquire a thorough understanding of key customer needs and requirements
• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
• Ensure the correct products and services are delivered to customers in a timely manner
• Serve as the link of communication between clients and internal teams
• Resolve any issues and problems faced by customers/Clients and deal with complaints to maintain trust
• Play an integral part in generating new sales that will turn into long-lasting relationships
• Prepare and Analysis regular reports of progress and forecasts to internal and external stakeholders using key account metrics
• Strategic Planning to be made to achieve more and to avoid client escalation.
• Overall operation(Attendance/ Hiring/ HR Related issues/ Billing Etc)

• Managed 70 cr of annual budget portfolio
• Managed annual CE budget with full accountability for performance against immediate & low range objectives
• Handling a team of 49 nos Including 1RM/ 6 AOM/ 1 MIS/ 1 BAM / 39 VMs
• Preparing creative briefs for various in house and outdoor branding.
• AOP planning - Annual Operating plan finalization with Top management in terms of Volume growths and Target phase outs for the financial year. Planning for Targets keeping in mind seasonality and buying sprees in mind
• Running successful Consumer Promo
• Managed completion-boarding of the VM and Marketing Team, enabled policies and processes for the marketing domain
• Handling 6 Warehouses in entire East for POP collateral’s, flex, standee etc

• Handling a team of 45 nos Including 6 AOM & 39 VMs
• Preparing creative briefs for various in house and outdoor branding.
• Achieving the target of execution.
• Running successful Consumer Promo across east within timeline.
• Managed completion-boarding of the VM and Marketing Team.
• Enabled policies and processes for the marketing domain
• Handling 6 Warehouses in entire East for POP collateral’s, flex, standee etc
• In developing a network of advertising properties in Retail Shop & Outdoor Advt. For both BTL – In Shop Branding; EBO branding, MBO Branding, On Ground Activation and ATL – Hording, Wall Painting, Tram, Bus, Radio FCT, Train Branding etc.
• Co-ordination with management of the entire outdoor activities since selection to till installations of outdoor for Entire East Planning and execution of Media and Celebrity management for entire East
• Product specific offset printing like poster, dangler, tent card/table top, Bunting, etc done for entire East
• Conduct the various type of event for increase of secondary market movement.
• Special focus on Brand Shop store branding means end to end ownership of store selection and branding for East
• Manage creative direction/vision for all projects that support new retail/attraction openings and updates for existing stores
• Develop clear business development presentation strategies for design teams to execute design concepts and plans that are consistent
• Used strong business acumen to increase top line sales by merchandising top sellers and writing orders to support stock levels.

• Launched 12 MPS Retail Hub in East and 2 in Bangalore.
• Looked after a business of Rs 252 Cr Marketing budget of Rs 1 cr and 14 Stores in East
• Handling a team 140. (Directly: - Store Manager – 10nos. Supervisor – 25nos & Indirectly sales person – 80 And Brand Promoters – 35noCategory & margin Management- Margin
• Management in terms of selling the right product & Price
• Mix Planning & Execution of Marketing/Category promotions in alliance with the various Category managers to focus on key category growth through in store promotions.
• Preparing creative briefs for various in house and outdoor branding.
• Analysing store monthly performance in terms of Sales, Bucket Size, Customer Entry & Average bill value.
• Target Setting of Store according to format.
• Running successful Consumer Promo

• At the helm of affairs handling retail operation and marketing mandate
• Looked after 8 Retail stores with 55 manpower from Lucknow
• Launched Hariyali Bazar in a new concept and managing marketing and operation for same
• Identified the new Properties for Retail Outlets.
• Hiring Staffs for various role.
• Train them as per company polices and requirement.
• Managed completion-boarding of the VM and Marketing Team
• Enabled policies and processes for the marketing domain to increase the sales.
• Enabled Various offer on product.
• Enabled incentive scheme for ground level staffs.
• In developing a network of advertising properties in Retail Shop & Outdoor Advertising.
• Both BTL & ATL activities to be execute as per requirement and budget.
• On Ground Activation and ATL – Hording, Wall painting , Van Activity Etc

• Opened 16 new store in UP in FY2006-2007 & FY2007-2008.
• Total Store Operation. Managing a team of 22 members.
• Total Responsibility for ABV, Footfall, Conversion and briefing to team on regular basis.
• Maintaining the stock with sales on daily basis. Managing the stock inventory at store level.
• Organizing the new scheme with staff & merchandiser for increase the sale.
• Looking after the Weekly & Monthly Report daily basis.
• Attending the monthly meeting with Area Manager.
• End to end responsibility for opening a new store.
• Managed the team of 20 - 30 members for a new opening.
• Followed the GRN Process as per policies.
• Strictly followed the LIFO and FIFO policy and Arranging & stacking accordingly
• Planning with merchandisers for DSP.
• Improving store aesthetics before opening

• Dealer Visit often Order and Collection.
• Visited new potential market to appoint new dealer to expand the business.
• Organizing Supply to dealers (Receiving, Dispatch and Invoicing)
• Weekly and Monthly report preparation.
• Maintain the dealer wise ledger and update them for timely payment.
• Preparing tour and projection plan for the next quarter.
• Responsible for new store opening as per company SOP and Planogram.
• Maintain Stock report to avoid scarping and Shrinkage.