Dilip Mantripragada

Aurora - Campaign Management and Marketing Automation for Dealers

A 15 year old IP legacy product generating revenue of $20 million. This suite caters major Automotive OEMs and Dealership groups.

Responsibilities

Design, Architect and Develop - Analyze vital legay API end points and convert them to new API First approach via OpenAPI specifications.

Defined and integrated roles, responsibilities and processes for business team and data management organization.

Recruited, Managed new employee orientation training process for more than 10 employees for this conversion of this legacy project to latest and greatest technologies.

Nissan Rewards Program

An Employee Rewards Program for all US based Nissan Independent Repair Facilities.

Responsibilities

Worked with customers or prospective customers to develop integrated solutions and lead detailed architectural dialogues to facilitate delivery of comprehensive solution.

Connected Care IoT

Salesforce Service Cloud, Marketing Cloud and Salesforce IoT Cloud

A subscription based Connected Care platform.

This product excels in utilizing the existing Campaign data, Master data, Customer vehicle data and integrate with Salesforce Service Cloud managing all compute via Salesforce IoT Cloud. Integrated Vehicle Subscription plan details of the customer and generate Monthly Vehicle Health Reports.

Responsibilities

Salesforce Service Cloud, IoT Cloud, Salesforce Development Cloud - Analysis, Design and Development.

Oracle Service Cloud, Marketing Cloud and IoT Cloud - Generation Connected Car

A subscription based Connected Care platform.

This product excels in utilizing the existing Campaign data, Master data, Customer vehicle data and integrate with Oracle Service Cloud managing all compute via Oracle IoT Cloud. Integrated Vehicle Subscription plan details of the customer and generate Monthly Vehicle Health Reports.

Responsibilities

Oracle Service Cloud, IoT Cloud - Analysis, Design and Development.

Intersect

Intersect is a proximity marketing suite integrated into existing Digital and Email products. Products aim was to distribute ad content via localized wireless access points. (Low energy Bluetooth systems(BLE), Beacons, Proximity sensors, WiFi Access points).

Advanced analytics, dashboards, heatmaps, KPIs.

Responsibilities

Prototyping, Technical Research, Gap Analysis, Development Manager and Project Management.

Advanced Dealer Automotive Service Scheduling and Dealer Shop Management.

A comprehensive Dealer Management suite scaling all the way from Consumer Appointment Scheduling , Automated Dealership Shop capacity Management to integrating into award winning Dealer Management Systems like CDK Global, Dealer Track, Reynolds and Reynolds.

Responsibilities

Technical Research, Gap Analysis, Development Manager and Project Management.

Strategic Alliance Integrations with Acquisio and Hyundai Digital

Strategic Alliance made with Acquisio, who leads in Display and SEM Analytics. Integrated with in house Conquest Marketing, Coupon Landing Pages, Retargeting and Display campaigns.

Responsibilities

Development Manager and Project Management.

Social Presence Digital Audit – OEM (Hyundai, Honda, Mazda and Mazda CA)

A score based Reports and Analytics developed for Automotive OEMs and respective Dealer Groups in United States. Reports provide insights and key KPIs with respect to their Digital Presence by analyzing and scanning Local Directories APIs to Social Presence.

Responsibilities

Prototyping, Technical Research, Gap Analysis, Development Manager and Project Management.

miText

A comprehensive Mobile Marketing suite incorporating and ranging from various latest mobile technologies to providing a comprehensive technical and marketing support to Automotive Dealers.

Responsibilities

Analysis, Design and Development

miSocial

A Social and Reputation Management Program for US Automotive dealers.

Responsibilities

Responsible for leading analysis, design and development. Extensive API research and integration of various social platforms. Providing product technical support and communication between Product Owner and Development team.

miDealer Solutions

miDealer Solutions is an advanced suite for Automotive Dealers with multichannel marketing focus and catering multiple programs like Digital, Social, Mobile marketing channels.

Responsibilities

Lead Analysis, Research and development in current social technologies (Advanced Open Social Graph Techniques, Facebook Rest API and latest Graph API, major leading social APIs and SEO).

Lead in Designing and Prototyping various Inbound Marketing, Social Content and Social Content as a service strategies.

Mobile Marketing Platform / Mobile CRM

SMS and direct mobile marketing suite

A comprehensive Mobile Marketing suite incorporating and ranging from various latest mobile technologies to providing a comprehensive technical and marketing support to Automotive Dealers.

Responsibilities

Technical Research, Gap Analysis, Market research. Responsible for analysis and design.

Social Marketing Platform/ Social CRM

A social marketing platform leveraging Digital Marketing guidelines and Lead Generation. Integration with Facebook and Twitter APIs.

Responsibilities

Technical Research, Gap Analysis, Market research. Responsible for analysis and design.

Automotive Marketing Application / Campaign Manager Suite

A comprehensive automotive dealer management CRM suite created with Microsoft’s Silverlight technology for all automotive marketing needs. This Online Digital Marketing platform provides a dealer with a platform that lets him engage with his customer base via communication channels (Email, Voice, SMS,). A multi channel marketing suite.

Responsibilities

Development and design. Lead and support team in core platform integrations.