Dinkar Jaiswal

User Onboarding:

• Implemented user-centric features like Truecaller integration, QR code scanners, and WhatsApp integration, improving onboarding success rate by 21% .
• Led In-app rating initiative that made ZEE5 the highest-rated OTT app on Android (4.46) and iOS platforms (4.7)

User Management & Engagement:

• Orchestrated UDC for targeted ad experiences, device management, and a centralized notification inbox, improving user experience.
• Introduced celeb pages, which increased SEO traffic to ZEE5 by 7% , enhancing user engagement and platform visibility.

Operations and Strategy

• Built and launched an online education platform, BookmyGuru , facilitating personalized learning for students and onboarded 15 teachers and 300+ students

User Management System

• Designed a user-friendly registration process for both students and teachers
• Developed user dashboards for students and teachers, providing access to course materials, and class schedules

Content Management System

• Defined user-friendly CMS for BookmyGuru, enabling upload of 1,000+ diverse learning materials (videos, PDFs, quizzes) within the first month.
• Implemented user activity tracking for data-driven optimization of content organization and search.

User Engagement and Content Accessibility for K10 Learners:

• Led the initiative for short video content resulting in a 17% increase in average watch time and 23% rise in content completion rate for K10 section
• Pioneered the "rich text element" feature - visually engaging posters explaining niche concepts, reducing content creation costs by 9% and ensured comprehensive coverage of the curriculum.
• Revamped the existing CAT product and added 30 mock, resulted in 10% enhancement in revenue from product

Cross-Functional Collaboration:

• Successfully collaborated with content creators, designers, and engineers to launch the short video and rich text element features, leading to improved learning outcomes for K10 users.