DINKAR JHA
goa
Summary
Dynamic Assistant Product Manager at Tulip Diagnostics with a proven track record in product lifecycle management and strategic market positioning. Expert in CLIA and ELISA, I excel in cross-functional leadership and cultivating key opinion leader relationships, driving successful product launches and enhancing sales performance through innovative marketing strategies.
Overview
3
3
Languages
13
13
years of professional experience
Work History
Assistant Product Manager – Immunoassays
Tulip Diagnostics Pvt. Ltd.
01.2023 - Current
- Drive end-to-end strategic planning, roadmap execution, and product line expansion for CLIA, ELISA, Immunoblots (BlotNova), POCT, and Newborn Screening portfolios.
- Spearheaded scientific positioning, tagline strategy, promotional campaigns, and technical documentation for the nationwide launch of the Random-Access CLIA platform.
- Partnered with R&D to perform comprehensive statistical method comparisons, including Passing–Bablok regression, Bland–Altman bias plots, CUSUM linearity testing, and precision studies (CLSI EP05/EP09).
- Cultivated relationships with key opinion leaders, senior biochemists, and path-lab heads across major national reference laboratories to secure platform evaluations and clinical endorsements.
- Conducted in-depth competitor benchmarking against global IVD leaders (Roche, Siemens, Abbott, Beckman Coulter) to define competitive pricing, reagent tie-in models, and positioning.
- Created comprehensive technical dossiers, objection-handling guides, and battle cards, elevating field force technical competency and conversion rates.
Product Executive
Tulip Diagnostics Pvt. Ltd.
01.2021 - 01.2023
- Launched and Managed the immunoblot portfolio; conducted market research, gained competitive intelligence, enhanced assay specifications, and authored scientific promotion tools for sales team making it commercially successful launch within one year.
- Oversaw reference range validation protocols and clinical correlation assessments to ensure strict compliance with international quality guidelines. Resolved issues in several assays leading to direct Impact in revenue.
- Collaborated closely with QA/RA, Supply Chain, and R&D teams to streamline kit production schedules, shelf-life evaluations, and regulatory filings.
- Delivered technical training sessions and product workshops to regional sales teams, distributors, and application specialists nationwide.
Sales Executive – Diagnostic Sales
Tulip Diagnostics Pvt. Ltd.
01.2019 - 01.2021
- Consistently exceeded sales targets across key IVD product lines, establishing strong customer accounts across hospitals, reference labs, and government medical institutes.
- Identified high-potential sales territories, expanded distributor networks, and facilitated key tenders and institutional contracts.
- Recognized for exceptional clinical and market knowledge, resulting in promotion to the core Product Management team.
Area Sales Manager – Diagnostic Sales
Immunoshop India Pvt. Ltd.
01.2014 - 01.2019
- Managing and developing sales and collection at customer level for complete range of reagents and instruments.
- Achieving the assigned sales budgets, initiate cold calls to find prospects within assigned territory; convert the leads profitably on time.
- Building strong positive relationship with customer and monitoring customer profile and new developments to ensure retention of present sales.
- Continuous update of customer data, competitor data, management of entire territory data and its usage to increase sales and improve service.
- Ensuring timely collections.
- Providing timely service to customers.
Education
Product Management Certification -
UpGrad
01-2021
BTech - Biotechnology
Manipal Institute of Technology
01-2014
Skills
- Product lifecycle management (PLM) and go-to-market (GTM) strategy
- Competitor analysis and value proposition
- Pricing and margin optimization
- Chemiluminescence immunoassay (CLIA) and ELISA
- Immunoblots and fluorescence immunoassay
- CLSI protocols (EP05, EP06, EP09, EP17, EP28)
- Method comparison and statistical analysis
- Reference range validation and passing–Bablok regression
- Key opinion leader development
- Scientific marketing and sales enablement
- National campaign planning and sales forecasting
- Regulatory compliance and product launch
- Cross-functional leadership
Leadership And Awards
- Toastmasters International: Active member with multiple awards in public speaking, executive communication, and impromptu speech competitions.
- Commercial Excellence Award: Recognized for outstanding field sales performance and strategic transition into corporate marketing.
Core Competencies
Product Lifecycle Management (PLM), Go-To-Market (GTM) Strategy, Competitor Analysis, Value Proposition & Positioning, Pricing & Margin Optimization, Chemiluminescence Immunoassay (CLIA), ELISA, Immunoblots (BlotNova), Fluorescence Immunoassay, POCT, Newborn Screening, CLSI Protocols (EP05, EP06, EP09, EP17, EP28), Method Comparison, Passing–Bablok Regression, Bland–Altman Plots, Metrological Traceability, Reference Range Validation, Key Opinion Leader Development, Scientific Marketing, Sales Enablement & Training, National Campaign Planning, Cross-functional Leadership
Professional Highlights
- ProCLIA Flagship Launch: Co-spearheaded the product strategy, scientific validation, and launch framework for Random-Access CLIA Launch.
- Method Validation Expertise: Designed and executed rigorous CLSI-guided method comparison protocols (Passing–Bablok & Bland–Altman regression analysis) to benchmark proprietary CLIA and immunoblot assays against international reference standards.
- Portfolio Expansion: Managed and strategically positioned multi-technology portfolios (ELISA, Immunoblots, POCT, Newborn Screening), driving sustainable revenue growth and market penetration.
- Commercial Leadership: Successfully transitioned from top-performing sales roles to national product management, leveraging deep field insights to build highly impactful sales enablement and scientific collaterals.
Languages
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Maithli
Proficient (C2)
C2
Timeline
Assistant Product Manager – Immunoassays
Tulip Diagnostics Pvt. Ltd.
01.2023 - Current
Product Executive
Tulip Diagnostics Pvt. Ltd.
01.2021 - 01.2023
Sales Executive – Diagnostic Sales
Tulip Diagnostics Pvt. Ltd.
01.2019 - 01.2021
Area Sales Manager – Diagnostic Sales
Immunoshop India Pvt. Ltd.
01.2014 - 01.2019
Product Management Certification -
UpGrad
BTech - Biotechnology
Manipal Institute of Technology