Dipti Dhanuka

Achievements: Streamlined loss making projects and converted into profitable projects. All projects have been renewed with better budgets.

• Leading the delivery team which handles a gamut of B2B/B2C accounts. Maintaining the PnL of these accounts and constantly working towards revenue & profitability enhancement from existing clients.
• The marketing mix includes overall marketing strategy - offline and online opportunities. Content creation & promotions, campaign ideation & execution, third party tie ups, Influencer led campaigns ,social media marketing, paid media, SEO, email marketing, ORM, competition analysis are the few of the account inclusions.

Achievements: Through account mining, grew Philips business across categories - Automotive, Beauty, Men's grooming.

• Led business development & client servicing team
• Devising brand strategies, pitching and onboarding new clients, upselling on the current accounts, client retention were the key tasks
• Have worked for clients such as Philips( Automotive & Beauty segment), Oracle, Barco & Population Foundation of India.

• Managed operations of existing accounts, campaign planning, account handling, client servicing and insights generation

• Managed operations of online marketing for a multinational B2B services provider, Genpact
• Key responsibilities included insights generation using analytics data, campaign planning & management, account handling, client communication & engagement
• This includes syncing up with media & search teams& formulating strategies for boosting up the relevant traffic on the website.

• Tag Management+ Digital/Web Analytics, Managed account & implementing analytics tags on the website of a leading Japanese conglomerate
• Also handled the web analytics account of a US broadcast network
• Delivered reports & insights which include related KPIs & Metrics
• Key account management included client management, research and development & building dashboards for higher management.

• Mapping the Shopper’s Journey of a Smartphone Buyer” – Conducted field surveys to understand the stages of a Smartphone buyer’s Journey for Samsung Smartphones
• Formulated & recommended strategies to improve the marketing of the product
• A major part of this process also involved analyzing the competitor’s strategies & get an overview of the current marketing trends in the industry.

• Responsible for Quality Assurance of various development projects & rated the projects using Microsoft CAST
• Projects were rated on various factors such as security, robustness & recommended ways to improve the ratings.