Disha Chandra
Noida
Summary
As a dynamic and results-driven Senior Merchandiser with over 14 years of extensive experience, I bring a proven track record of excellence in product and order execution. My meticulous attention to detail, coupled with robust organizational skills, drives me to consistently achieve team success. With a passion for continuous learning and growth, I am committed to advancing in the field of merchandising. Resourceful Senior Merchandiser known for high productivity and efficient task completion. Possess specialized skills in trend analysis, inventory management, and supplier negotiation. Excel in communication, problem-solving, and adaptability, ensuring seamless coordination between departments and with external partners. Prioritize accuracy and creativity to meet market demands and drive sales strategies.
Overview
16
16
years of professional experience
Work History
Senior Merchandiser
Asmara Apparels Pvt.Ltd
Gurgaon
02.2024 - 05.2025
- Managed product development timelines to align with customer calendars, boosting client trust in company capabilities.
- Ensured production met design aesthetics and quality standards while remaining cost-effective.
- Maintained regular video communication with sourcing teams to enhance understanding and collaboration.
- Managed sourcing and product lifecycle for major brands, aligning launches with market trends.
- Collaborated with vendors on sampling and initial costing to minimize delays and maximize efficiency.
- Integrated fresh ideas into seasonal product offerings to maintain relevance and appeal.
- Ensured compliance with quality standards, delivering aesthetically appealing products within budget.
- Strengthened relationships with international sourcing teams through regular video calls.
Senior Merchandiser
Li & Fung India Pvt. Ltd.
Gurgaon
11.2019 - 12.2023
- Facilitated product launches with brand representatives from Erin Condren, Five Below, and others, strengthening partnerships.
- Independently managed customer accounts for streamlined product development and production processes.
- Communicated with buyers to address queries on product development and quality assurance, fostering trust in the brand.
- Led weekly reviews on development and production status to ensure alignment with suppliers and project milestones.
- Explored new product opportunities and sourced globally to expand product range and enhance market competitiveness.
- Oversaw inventory and order processing using Bamboo Rose and ICIX, improving operational efficiency.
- Mentored production teams on Standard Operating Procedures (SOPs) during site visits, ensuring consistent quality standards.
- Optimized production feedback integration into design strategies to enhance product offerings in line with market trends.
Merchandiser
Li & Fung India Pvt. Ltd.
Gurgaon
10.2011 - 01.2014
- Negotiated with vendors to optimize supply chain solutions, achieving cost savings while maintaining product quality.
- Managed supplier relationships, streamlining onboarding and evaluating performance for enhanced efficiency.
- Initiated direct communication with sourcing teams, aligning requirements for accurate order placements.
- Explored product and process improvements, ensuring compliance with quality benchmarks to reduce returns.
- Resolved vendor and client issues to uphold service standards and build long-term partnerships.
Merchandiser
Usha Fabs Pvt. Ltd. (Export House)
Gurgaon
09.2011 - 01.2014
- Managed bill of materials (BOM) to ensure accurate material orders, fostering streamlined product development.
- Facilitated direct supplier interactions for effective problem resolution and quality assurance.
Assistant Merchandiser
All Saints Spiltalfields (Liaison Office)
Saket
02.2009 - 09.2011
- Managed supplier queries to ensure uninterrupted manufacturing processes and timely operations.
- Coordinated with international and domestic suppliers to facilitate seamless procurement and maintain inventory levels.
- Updated scheduling and delivery management systems, optimizing operational efficiency for faster turnaround times.
- Negotiated cost agreements with suppliers, securing favorable terms while upholding product quality standards.
Education
PG Diploma - Management & Fashion Technology
Footwear Design & Development Institute
Noida01.2009
Bachelor of Hons. - English Literature
Daulat Ram College
Delhi01.2006
Skills
- Product lifecycle management
- Vendor negotiation
- Market analysis
- Supply chain management
- Cross-functional collaboration
- Cost optimization
- Trend forecasting
- Relationship building
- Effective communication
- Problem solving
- Time management
- Microsoft Office
- Attention to detail
- Multitasking
- Problem resolution
- Recordkeeping
- Customer relations and support
- Project planning
Personal Information
- Date of Birth: 06/21/84
- Nationality: Indian
- Marital Status: Married
Timeline
Senior Merchandiser
Asmara Apparels Pvt.Ltd
02.2024 - 05.2025
Senior Merchandiser
Li & Fung India Pvt. Ltd.
11.2019 - 12.2023
Merchandiser
Li & Fung India Pvt. Ltd.
10.2011 - 01.2014
Merchandiser
Usha Fabs Pvt. Ltd. (Export House)
09.2011 - 01.2014
Assistant Merchandiser
All Saints Spiltalfields (Liaison Office)
02.2009 - 09.2011
PG Diploma - Management & Fashion Technology
Footwear Design & Development Institute
Bachelor of Hons. - English Literature
Daulat Ram College
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