Summary
Overview
Work History
Education
Skills
Current Salary
Strengths Highlights
Personal Information
Affiliations
Languages
Timeline
Generic
Divya Gohil

Divya Gohil

Delhi

Summary

Dynamic Senior Merchandiser with extensive experience of 10 years, excelling in product development and vendor negotiation. Proven track record in enhancing sales through strategic market analysis and effective team leadership. Adept at fostering cross-functional collaboration to drive successful merchandising strategies and optimize inventory management.

Overview

10
10
years of professional experience

Work History

SR. MERCHANDISER MANAGER

LAL10/BHAGWANDAS PVT LTD
09.2024 - Current

BUYERS- ICONIC/BSPL/ADITYABIRLA/NEWME ASIA/BELONG/THE SOULED STORE/LANDMARK STYLI

  • Reported to Founder and Co-Founder on quarterly revenue performance.
  • Sourced suppliers and factories to meet buyer requirements effectively.
  • Evaluated suppliers based on category priorities and corporate quality standards.
  • Conducted guidance meetings with suppliers regarding production specifications and quality standards.
  • Led team in timely submission of samples, quotations, and price negotiations.
  • Coordinated team agendas for sampling, quality, production, logistics, and accounting.
  • Developed business opportunities by engaging buyers and promoting offerings.
  • Managed reporting and data tasks for weekly productivity meetings with management.
  • Developed seasonal product assortments based on market trends and consumer insights.
  • Collaborated with cross-functional teams to create effective merchandising strategies.

SR. MERCHANDISER

MGF FAR EAST SOURCING PVT.LTD.
01.2024 - 07.2024

BUYERS- ANN TAYLOR /LOFT TOPS AND SPORTWEAR DIVISION / TALBOTS

  • Conducted weekly buyer calls to track orders, clarify product views, and finalize pricing.
  • Facilitated guidance meetings with suppliers on product development per technical specifications and aesthetic requirements.
  • Ensured timely submission of samples and quotations while negotiating prices based on cost structures.
  • Approved product development for buyer validation of final products.
  • Performed factory visits to verify sample development and adherence to submission timelines.
  • Managed order allocation, including capacity planning, quantity forecasting, and administrative tasks.
  • Tracked approvals for fit, fabric bulk lots, and pre-production samples within specified timelines.
  • Executed various reporting and data management tasks in accordance with company procedures.

SR. PD MERCHANDISER

GENIEMODE PVT LTD.
04.2021 - 12.2023
  • Buyer handling - UK BUYERS-RIVER ISLAND/MONSOON/URBAN OUTFITTERS /NEXT / BOOHOO
  • US BUYERS- BOSTON PROPER/ KAREN KEIN
  • ITALY BUYERS- AERONAUTICA MILITARRE
  • Report to SR. Director/MM
  • Source for suitable suppliers/factories to offer the best product at best condition as per buyer requirements.
  • Evaluate the suppliers in line with category priorities and corporate quality standards.
  • Conduct guidance meeting with supplier in product development based on technical specification and style/ aesthetic requirement requested either side.
  • Ensure timely submission of samples, quotation to business unit and manage price negotiation based on open costing format challenging key aspects such as material cost, consumption, CMT, testing and trim cost.
  • Carry forward product development/approval steps to get the final product validated from buyer.
  • Factory visits periodically to ensure correct sample development and timeline for submission goes smooth.
  • Ensure timely submission of designing and up trending samples presentations from business unit to send to buyer periodically to keep workflow.
  • Prepare order allocation function with necessary steps such as capacity allocation, qty forecast sharing and other administrative tasks.
  • Track approvals on fits, fabric, bulk-lots, PP sample on time after order placed. Conducting and follow ups for ppm and inline /midline with vendor to ensure smooth transaction.
  • Manage the order execution process with the support of cross functional team, to ensure proper preparation of orders and related documents, to ensure smooth request to shipment execution.
  • Various reporting and data management tasks as per company procedure.

SR. PD MERCHANDISER

SAHU EXPORTS PVT. LTD.
Noida
10.2017 - 02.2021

BUYER- DILLARDS/MOTHER DENIM/LUCKY BRAND/SUNDANCE

  • Communicated with buyers to clarify product specifications and requirements.
  • Developed and implemented strategies that increased sales and profitability.
  • Developed attractive product displays to enhance customer engagement and sales.
  • Analyzed market trends to optimize product placement and inventory management.
  • Guided team in product development aligned with buyer expectations and technical specifications.
  • Conducted self-inspections of garments alongside QA to ensure compliance with design content.
  • Assessed fabric quality, accessories, and yardage yields for accurate costing.
  • Engaged in daily follow-ups with buyers to secure approvals and address inquiries.

PD Merchandiser

Richa & Co.
Gurgaon
09.2015 - 10.2017

Buyer Handling- Talbots/Mini Boden/ Macy'

  • Managed product displays to boost visual appeal and customer engagement.
  • Analyzed market trends to optimize inventory selection and stock levels.
  • Designed content aligned with production feasibility and buyer specifications.
  • Ensured timely submission to buying house for approvals on quality, lab dip, proto, and fits.
  • Prepared costings and provided reports to Merchandiser Manager.

Developed design ranges regularly based on buyer inspiration to drive market sales.

Education

BSc. - Fashion Technology

Punjab Technical University
Jalandhar
01.2015

Diploma - Textile Designing

YMCA
01.2015

Diploma - Business Marketing

YMCA
01.2014

Diploma - Apparel Merchandising

YMCA
01.2013

Schooling -

D.A.V.P.S
Shrestha Vihar

Skills

  • Product development and order finalization
  • Vendor negotiation and management
  • Supplier evaluation and sourcing
  • Market analysis and trend forecasting
  • Problem solving and judgment
  • Planning and organization
  • Effective communication skills
  • Coaching and team building
  • Team leadership and collaboration
  • Pricing strategy and merchandise presentation
  • Attention to detail and accuracy
  • Time management and prioritization
  • Vendor negotiation
  • Supplier evaluation
  • Cross-functional collaboration
  • Problem solving
  • Promotional planning
  • Time management

Current Salary

9.00 lacs per annum (CTC)

Strengths Highlights

  • PRODUCT DEVELOPMENT: Demonstrate ability to propose and comment on product design, such as trim used, style, fall etc., considering market trend and customer markets to maximize business performance.
  • ORDER FINALISATION: Ensure the order finalization phases are achieved with aggressive and sharp price point/ presentation of meeting samples, correct interpretation of buyers' designs, proposing options with competitive pricings. To achieve the best adoption rate.
  • SOURCING/VENDOR NETWORK: Demonstrate ability to identify, utilize and build effective vendor networks to maintain and enhance business performance.
  • PROBLEM SOLVING JUDGEMENT: Demonstrate ability to dig deep by probing for meaningful information. Use available information and sound judgement to make effective and timely solutions.
  • PLANNING AND ORGANIZING: Manage one's own and team activities and priorities in an allocated time frame to achieve team and organizational goals.
  • COMMUNICATION: Demonstrate ability to effectively explain, describe or convey ideas in a clear, concise and open manner be it oral or written.
  • COACHING & BUILDING PEOPLE: Demonstrate interest in helping in development of teammates and interns in technical skills, business skills. Provide constructive feedback with nurturing, guidance, and respect.

Personal Information

  • Father's Name: MR.Bheesham Gohil Retired from Private job
  • Mother's Name: Mrs.Amarjeet Gohil Retired from school
  • Marital Status: Single/Unmarried

Affiliations

  • DANCING
  • TREKKING
  • MOUNTAINS LOVER

Languages

English
First Language

Timeline

SR. MERCHANDISER MANAGER

LAL10/BHAGWANDAS PVT LTD
09.2024 - Current

SR. MERCHANDISER

MGF FAR EAST SOURCING PVT.LTD.
01.2024 - 07.2024

SR. PD MERCHANDISER

GENIEMODE PVT LTD.
04.2021 - 12.2023

SR. PD MERCHANDISER

SAHU EXPORTS PVT. LTD.
10.2017 - 02.2021

PD Merchandiser

Richa & Co.
09.2015 - 10.2017

BSc. - Fashion Technology

Punjab Technical University

Diploma - Textile Designing

YMCA

Diploma - Business Marketing

YMCA

Diploma - Apparel Merchandising

YMCA

Schooling -

D.A.V.P.S
Divya Gohil