Divya Khandelwal
Gurgaon
Summary
Experienced Product data analyst with a strong background in product analytics. Proficient in leveraging data-driven insights to drive product improvements and optimize user experiences. Skilled in analyzing large datasets, conducting cohort analysis, and identifying key performance metrics. Adept at using SQL, Python, and Tableau for data manipulation, visualization, and reporting. Demonstrated success in delivering actionable recommendations to enhance product performance and customer satisfaction. Seeking opportunities to contribute analytical expertise in driving business growth and success
Overview
7
7
years of professional experience
Work History
Product Marketing Analyst
Boutiqaat
Gurgaon
09.2023 - 12.2023
- Analyze product features, user behavior and journey to suggest feature enhancements,improve user retention and evaluate events such as churn, conversion, drop-off etc.
- Analyzed customer feedback and usage data to identify pain points and areas for improvement in the product. Implemented strategic changes to address customer concerns and enhance product usability, resulting in a 15% improvement in customer retention rates
- Conducted data analysis using Tableau to identify trends and insights.
- Utilize SQL, Python, and data visualization tools to extract and analyze data, providing actionable insights to drive product strategy.
- Analyzed usage patterns to determine trends in customer behavior.
- Performed ad-hoc analysis of customer segmentation data for targeted marketing efforts.
Senior Product Analyst
Expand My Business
Gurgaon
09.2022 - 08.2023
- Streamlined reporting processes by automating weekly and monthly performance reports, saving an average of 15 hours per week for sales, marketing, and operations teams using Tableau.
- Consolidated data from disparate sources into centralized Tableau dashboards, reducing data silos and enabling teams to access comprehensive insights in one location.
- Implemented user-friendly dashboard interfaces with intuitive navigation and interactive filters, enhancing usability and adoption among non-technical stakeholders.
- Implemented dashboard automation workflows using Tableau Server, scheduling data refreshes and updates to ensure stakeholders have access to real-time information.
Product Analyst
NOWFLOATS
Gurgaon
07.2021 - 07.2022
- Working closely with Marketing and Product Team
- Giving insights from the users journey from the Product
- Extensively using Tableau for data visualizing and dashboard
- Data Extraction from Metabase SQL
- Creation of multiple Dashboards on Users engagement,Onboarding,retention,revenue,marketplace events,Users
- Payment success and added to cart conversions for last n month,years
- Driving Growth Team to get the decisions on numbers.
- Creating Users Journey on basis of Active users and Non active users
- Helping Growth Team to run the campaigns on multiple channels-
- Paytm,Facebook,Youtube etc with the help of CRM tools-Webengage
- Data Cleaning and Extraction using Tableau Excel
- Extensively using Tableau for data visualizing and dashboard
- Tracking of various events for the Product on Webengage on daily basis.
Data Analyst
OYO
Gurgaon
05.2021 - 05.2022
- Working with the Operations, Revenue and Pricing Team as Data analyst
- Handling all the Operations Data and Performing Analysis and making
- Multiple reports and Dashboards
- Working on Operations Data like‑ Bookings, Visits, Checkouts, Rent
- Collection, Audit, Service Score and Various others Contests Data
- Building weekly Sales Conversion Contest Dashboard for SAM(Service Area
- Managers),PM(Property Managers) and Regional SAM
- Making Meaningful Insights from Data and giving it to further team
- Tools‑
- Excel, Google Sheets, SQL
- SQL‑ For Data extraction from various Tables
- Excel and Google Sheets‑ Reporting, Dashboard, Cleaning, Manipulation
MIS Analyst
Cars24
Gurgaon
01.2020 - 04.2020
Business Analyst
Paralleldots
Gurgaon
10.2018 - 12.2019
- Making User Stories
- Writing SQL queries to extract data from multiple data sources
- Creates detailed Business Requirement Document (BRD)
- Optimize data extraction procedures and generated reports on a weekly, monthly and quarterly basis
- Quantitative and Qualitative analysis of Multiple Dashboards
- Testing of the Product Daily to check the bugs and resolving it.
- Worked with Different FMCG Projects and helped in delivering the projects successfully.
NOC Engineer
KMG INFOTECH
GURGAON
07.2016 - 06.2018
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Apeejay College of Engineering
07.2015
Skills
- Primary Skills
- SQL
- Tableau
- Python-Pandas
- Excel
- Secondary Skills
- CHATGPT
- GOOGLE ANALYTICS
- WEBENGAGE
- ZOHO
- Branch
Interests
Playing Badminton, Tennis, Exploring New Things and Reading News.
Timeline
Product Marketing Analyst
Boutiqaat
09.2023 - 12.2023
Senior Product Analyst
Expand My Business
09.2022 - 08.2023
Product Analyst
NOWFLOATS
07.2021 - 07.2022
Data Analyst
OYO
05.2021 - 05.2022
MIS Analyst
Cars24
01.2020 - 04.2020
Business Analyst
Paralleldots
10.2018 - 12.2019
NOC Engineer
KMG INFOTECH
07.2016 - 06.2018
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Apeejay College of Engineering
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