DIVYA RANGANATH

• Designed and led 'AI Uprising: Leverage, Lead, Leap', a month-long AI adoption campaign targeting all India employees. Covered prompt engineering, applied AI with RAG, AI-powered QA, AI ethics, and intentional AI use through 7 sessions and expert panel discussions. Achieved 70% employee participation rate, an average of 346 attendees per session, and a feedback score of 9.5/10 - adopted as a global best-practice model.
• Directed marketing communications and brand strategy for CDK Global India, reporting to global communications lead. Architected AI adoption communications strategy to enhance organizational engagement. Spearheaded two organization-wide initiatives, establishing industry-first standards. Contributed actively to global initiatives, promoting alignment across regions.
• Crafted responsible AI messaging for internal and external audiences, including panel discussions on AI ethics, showcasing commitment to thoughtful AI adoption.
• Achieved consistent engagement rates of nine to ten percent through targeted social media campaigns. Directed two international projects leveraging product and content marketing knowledge.
• Introduced CDK Rev'ed podcast alongside CDK Inside Out, highlighting insights from global C-suite executives, including CEO; both identified by global leadership as best practices for market replication.
• Established thought-leadership program that empowered SMEs with tools and soft skills to enhance CDK's authority in automotive technology and AI sector.
• Established a new DEI framework for CDK India and represented the brand as a prominent woman leader at external platforms and industry events.
• Oversaw India brand and communications while participating in global projects, particularly during product launches and process redefinition.

• Directed communications for SAP Labs India during AI-first transformation, overseeing brand narrative and public relations to strengthen market positioning, implementing internal strategies for improved employee connectivity, and enhancing employer branding to attract talent.
• Led AI-first communication strategy for SAP, collaborating with L&D to embed transformation narrative among employees, organizing AI-focused developer events and town halls, and securing media attention for SAP Labs India's innovation achievements.
• Directed end-to-end communications for SAP Labs India amid significant transformation toward AI-first focus. Oversaw brand narrative and public relations to strengthen market positioning. Implemented internal communication strategies to improve employee connectivity and information flow. Championed employer branding to enhance recruitment efforts and showcase company values. Crafted social media strategies to elevate brand visibility and stakeholder interaction.
• Developed a comprehensive Innovation corporate narrative through a CXO/Senior Leader workshop, creating targeted messaging pillars across Product, People, Planet (ESG), and Purpose (CSR), resulting in 3X growth in media coverages year-on-year with focused, A-listed thought-leaders representing the brand.
• Co-led #SAPTechEd local campaign at Bengaluru event, achieving 6.35M reach and 107,269 impressions with engagement rates surpassing industry average.
• Managed Marcom budget with a 10% saving through vendor renegotiation; built Project SLICE, an application automating communication process flows and metrics capture.

• Achieved multi-core public relations targets annually for agency and clients. Led development of crisis communications strategies to strengthen team capabilities. Identified cross-selling opportunities to maximize client engagement and revenue.
• Drove multi-core public relations targets year over year for agency and clients. Led crisis communications strategy development to enhance team capabilities. Identified cross-selling opportunities to maximize client engagement and revenue.
• Collaborated with digital and content teams to unify service presentation during rebranding and product launches.
• Created and executed media training initiatives to elevate client teams' skills in engagement quality and messaging discipline.
• Partnered with digital and content teams to unify and present services during rebranding efforts and product introductions.
• Developed and implemented media training initiatives to enhance client teams' engagement skills and messaging discipline.

The Gutenberg LLC; Bengaluru, India

• Progressed through responsibilities in Developer Marketing, Product Marketing, Content & Channel Marketing, and Digital Sales Marketing during IBM Middleware's transformation to IBM Cloud and Cognitive (AI) categories.
• Pioneered IBM's first Developer Marketing plan based on primary and secondary research on developer profiles, content, and media preferences; used IBM Cloud workshops, LinkedIn, Developer Works, and external channels to drive a 150% increase in trial downloads.
• Conceptualized and executed IBM's first Developer Day in North America. Promoted it digitally across owned and external channels — garnering 2M+ impressions, 20K visits, a 24% engagement rate, and a $25M pipeline within one month. Recognized as a global best practice.
• Took on progressive responsibilities across Developer Marketing, Product Marketing, Content & Channel Marketing, and Digital Sales Marketing - spanning IBM Middleware's transformation into IBM Cloud and Cognitive (AI) categories.
• Led web optimization for 200+ IBM websites as Digital and Web Content Lead, delivering $50Mn in cost savings and earning the Top Achiever award.
• Contributed to approximately 30% of Worldwide Channel revenue ($770M) for the portfolio through targeted digital marketing and partner enablement campaigns; activated 866 Business Partners to syndicate digital content within 5 months.
• Achieved 108% of revenue targets for IBM WebSphere Application Server in 2011–12 through execution of cross-regional campaigns and sales enablement.
• IBM India Private Limited; Bengaluru, India

• Led PR campaigns for marquee clients including Daimler Chrysler, P&G, and NDTV; built and directed start-up vertical, launching brands for early-stage technology companies.
• Managed South India launch of products for Daimler Chrysler, P&G, and NDTV, generating extensive regional media coverage.
• Founded and directed start-up practice; managed PR and brand strategy for early-stage companies like Flipkart, Myntra, and Manthan, guiding them from brand conception to established market credibility.
• Led social influencer marketing teams and conducted primary and secondary research to develop launch strategies; one product received the Innovation of the Year award by Grant Thornton.
• Hanner M&S/L (now Publicis); Bengaluru, India

• PR Hub; Bengaluru, India
• Coordinated logistics for events, ensuring seamless execution and communication with stakeholders.
• Managed social media accounts, crafting engaging content to enhance brand visibility.