Dr. Niharika Singh

Dedicated educator with over 9 years of experience in management education, specializing in student engagement, mentoring, and curriculum development. UGC-NET qualified three times and holding a Ph.D. in Management, recognized for excellence in classroom teaching at GLA University. Proven expertise in departmental placement activities, HR domain administration, NAAC coordination, orientation programs, and fostering student clubs.

Best Placement Coordinator, GLA University: 2024-25

Excellence in Classroom Teaching, GLA University: 2021-22, 

Excellence in Classroom Teaching, GLA University: 2020-21, 

• Singh, N. (2024). Examining the environmental impact of amplified tourist movement on small tourist sites in India: A case of Vrindavan. In Promoting sustainability in psychosocial travel techniques (pp. 167–188). IGI Global. https://doi.org/10.4018/979-8-3693-3150-7.ch009
• Singh, N., & Pathak, A. (2024). Evolving landscape of green marketing: A quarter-century bibliometric analysis (1998–2023). In Green economics and strategies for business sustainability (pp. 367–398). IGI Global. https://doi.org/10.4018/979-8-3693-8949-2.ch015
• Singh,N., Dhamija,S., Dhamija A.,(2024), A Study of Push and Pull Motivational Factors of Religious Tourism in India, Journal of Religious Tourism and Pilgrimage.
• Pathak, A., Singh, N., Singh, S., Prasad, K. D. V., Dave, K. K., & Kothari, H. (2024). Relationship between emotional maturity and employer satisfaction: An empirical study concerning telecom industry employees. Employee Responsibilities and Rights Journal. Advance online publication. https://doi.org/10.1007/s10672-024-09519-z
• Malhotra,S., Samayamantri,S.S., Singhal,S., Saxena,S.K., Singh,N. (2024), Navigating the Shift in Brand Loyalty: The Impact of Social Media Influencers. Int. J. of Intelligent Enterprise
• Singh, N., Dhamija,S.,(2021), Hindu Pilgrimage in India: Economic Growth and Tourism Policy", Empirical Economics Letters (ABDC-C, Special Issue), March 2021.
• Singh, N., Dhamija,S.,(2021), Environmental Impact of Increasing Tourism on Pilgrimage Sites of India: A Case Study of Vrindavan", Empirical Economics Letters (ABDC-C, Special Issue), April 2021.
• Mangalasserri, K., Ramachandran, K. K., Singh, N., Kumar, M. J., Reddy, M. S., & Kumar, P. (2025). Revolutionising consumer engagement through cutting-edge marketing strategies. International Journal of Electronic Customer Relationship Management, 15(3), 222-247.
• Presented paper titled "A Quarter-Century Bibliometric Analysis of Green Marketing and Its Allied Disciplines (1998-2022)" at the International Conference on Multidisciplinary Concepts in Management – 2023, GL Bajaj Group of Institutions, Greater Noida.
• Presented paper titled "Indian Pilgrimage Tourism: A Review of Central and State Policies with Special Reference to Vrindavan as a Hub of Pilgrimage Tourism" at the ASHAA – 2022 conference, Banaras Hindu University, Rajiv Gandhi South Campus.
• Presented paper titled "Accelerated Tourist Flow and Its Environmental Impact on Small Touristic Sites of India: A Case of Vrindavan" at the International Conference on Digitalization, Innovation, Transformation, and Sustainability in Business Management and Social Sciences, Amity University, Madhya Pradesh, 2023

• Completed Five-Day Online Faculty Development Program (FDP) on "Triangulation in Interdisciplinary Research Methods, Design and Practical Tools", held from 13th to 17th April 2026, organized by the Amity Institute of Travel and Tourism, Amity University Mumbai, Maharashtra (India).
• Completed 10 days FDP on GenAI in Education: Design, Implement, & Research” organized by the Department of Management, BITS Pilani, (May 5-15 2025)
• Participated in 2-Weeks Online Refresher Course on Travel, Tourism & Hospitality Management (Interdisciplinary), organized by Malaviya Mission Teacher Training Centre, Jamia Millia Islamia, New Delhi (June 5-19, 2025)
• Participated in Week-long PDP on " From Concept to Publication: Mastering Research Articles and Proposals" by National Institute of Technical Teachers Training and Research, Chennai (May 5-9 2025)
• Attended 6th Short Term Training Program (STTP) on "Research Methodology: Tools and Techniques," Sardar Vallabh Bhai National Institute of Technology, Surat (May 27-31, 2024).
• Attended Five-day FDP on "PLS SEM, Scale Building and Research Paper Writing," Institute of Rural Management, Jaipur (June 3-7, 2024).
• Participated in 10-day FDP on "Hands-on HR Analytics - Fundamentals to Advance," CMR Institute of Technology, Bengaluru (June 26 - July 5, 2022).
• Attended Two-day FDP on "Outcome-Based Learning," GLA University, Mathura (August 3-4, 2023).
• Attended 10-day FDP on "Structural Equation Modelling, Bibliometric Analysis, Excel Analytics, Power BI, and Soft Skills Development," GLA University, Mathura (July 20-29, 2023).
• Attended FDP on "Structural Equation Modelling," Jamia Millia Islamia, New Delhi (2023).
• Attended FDP on "Research Scale Development: Validation and Multi-Model Testing," Dr. B.R. Ambedkar National Institute of Technology, Jalandhar (2023).
• Participated in Week-long FDP on "Communication Skills," National Institute of Technical Teachers Training and Research, Chennai (March 7-11, 2022).
• Participated in Three-day FDP on "Citation Styles and Reference Lists," Siva Sivani Institute of Management, Telangana (June 21-23, 2021).
• Attended e-workshop on "Questionnaire Designing," Commcad (2021).
• Attended e-workshop on "Nuts and Bolts of Thesis Writing," ResearchSmiths (May 11-15, 2021).
• Participated in Six-day FDP on "Lifescaping for Future: A Path to be Traversed," GLA University, Mathura (2021).
• Attended FDP on "Research Methods in Management," GLA University, Mathura (November 23-28, 2020).
• Participated in Six-day FDP on "Driving Success through Happiness," GLA University, Mathura (2021).
• Participated in Six-day FDP on "Enhancing Emotional Well-Being through Spirituality," GLA University, Mathura (February 8-13, 2021).
• Attended One-day workshop on "IPR in Innovative Management through Academia-Industry Collaboration," GLA University, Mathura (November 21, 2020).
• Attended One-day workshop on "Aspects of Entrepreneurship and Innovation in MSMEs," GLA University, Mathura (April 10, 2021).
• Participated in Online Administrative Training Program on "Footprints of Artificial Intelligence in Workspace," GLA University, Mathura (March 6, 2021).
• • Completed Online Certification on "The Fundamentals of Digital Marketing," Google Digital Unlocked (June 7, 2020)

• Author of “A Study of Push and Pull Motivational Factors of Religious Tourism in India", Journal of Religious Tourism and Pilgrimage,” published in International Journal of Religious Tourism and Pilgrimage in 2024 (Q1, Scopus).

• GLA University, Mathura
• Sanskriti University, Mathura