Dr. Niharika Singh

Dedicated educator with over 9 years of experience in management education, specializing in student engagement, mentoring, and curriculum development. UGC-NET qualified three times and holding a Ph.D. in Management, recognized for excellence in classroom teaching at GLA University. Proven expertise in departmental placement activities, HR domain administration, NAAC coordination, orientation programs, and fostering student clubs.

Best Placement Coordinator, GLA University: 2025-26

Best Placement Coordinator, GLA University: 2024-25

Excellence in Classroom Teaching, GLA University: 2021-22, 

Excellence in Classroom Teaching, GLA University: 2020-21, 

· Singh, N., Pathak, A., & Islam, M. (2026). Dark sky tourism and sustainable rural development: Opportunities for night sky conservation and destination planning. In S. Pawar, A. Kumar, S. Kumar, K. Singh, & A. S. Ashton (Eds.), Astro tourism: Destination conservation and sustainable development (pp. 189–202). Routledge. 

· Singh, N. (2025). A study of push and pull motivational factors of religious tourism in India. International Journal of Religious Tourism and Pilgrimage, 13(1), 1–14.

· Singh, N., & Pathak, A. (2025). Evolving landscape of green marketing: A quarter-century bibliometric analysis (1998–2023). In S. Yıldırım, I. Demirtaş, & F. Malik (Eds.), Green economics and strategies for business sustainability (pp. 367–398). IGI Global Scientific Publishing. 

· Mangalasserri, K., Ramachandran, K. K., Singh, N., Kumar, M. J., Reddy, M. S., & Kumar, P. (2025). Revolutionising consumer engagement through cutting-edge marketing strategies. International Journal of Electronic Customer Relationship Management, 15(3), 222–247. 

· Reddy, M. S., Malhotra, S., Samayamantri, L. S., Singhal, S., Saxena, S. K., & Singh, N. (2025). Navigating the shift in brand loyalty: The impact of social media influencers. International Journal of Intelligent Enterprise, 12(2), 148–170. 

· Singh, N. (2024). Examining the environmental impact of amplified tourist movement on small tourist sites in India: A case of Vrindavan. In A. Jimenez Ruiz, V. Rudkouskaya, N. Bejarano, & S. Bhartiya (Eds.), Promoting sustainability in psychosocial travel techniques (pp. 167–188). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-3150-7.ch009

· Pathak, A., Singh, N., Singh, S., Prasad, K. D. V., Dave, K. K., & Kothari, H. (2024). Relationship between emotional maturity and employer satisfaction: An empirical study concerning telecom industry employees. Employee Responsibilities and Rights Journal. 

• Completed Five-Day Online Faculty Development Program (FDP) on "Triangulation in Interdisciplinary Research Methods, Design and Practical Tools", held from 13th to 17th April 2026, organized by the Amity Institute of Travel and Tourism, Amity University Mumbai, Maharashtra (India).
• Completed 10 days FDP on GenAI in Education: Design, Implement, & Research” organized by the Department of Management, BITS Pilani, (May 5-15 2025)
• Participated in 2-Weeks Online Refresher Course on Travel, Tourism & Hospitality Management (Interdisciplinary), organized by Malaviya Mission Teacher Training Centre, Jamia Millia Islamia, New Delhi (June 5-19, 2025)
• Participated in Week-long PDP on " From Concept to Publication: Mastering Research Articles and Proposals" by National Institute of Technical Teachers Training and Research, Chennai (May 5-9 2025)
• Attended 6th Short Term Training Program (STTP) on "Research Methodology: Tools and Techniques," Sardar Vallabh Bhai National Institute of Technology, Surat (May 27-31, 2024).
• Attended Five-day FDP on "PLS SEM, Scale Building and Research Paper Writing," Institute of Rural Management, Jaipur (June 3-7, 2024).
• Participated in 10-day FDP on "Hands-on HR Analytics - Fundamentals to Advance," CMR Institute of Technology, Bengaluru (June 26 - July 5, 2022).
• Attended Two-day FDP on "Outcome-Based Learning," GLA University, Mathura (August 3-4, 2023).
• Attended 10-day FDP on "Structural Equation Modelling, Bibliometric Analysis, Excel Analytics, Power BI, and Soft Skills Development," GLA University, Mathura (July 20-29, 2023).
• • Completed Online Certification on "The Fundamentals of Digital Marketing," Google Digital Unlocked (June 7, 2020)

• Author of “A Study of Push and Pull Motivational Factors of Religious Tourism in India", Journal of Religious Tourism and Pilgrimage,” published in International Journal of Religious Tourism and Pilgrimage in 2024 (Q1, Scopus).

• GLA University, Mathura
• Sanskriti University, Mathura