Dr. VIPIN KUMAR Mishra
Sales and Marketing
Noida
Summary
With over two decades of experience in Sales & Marketing and Business development, I am committed to excellence in establishing and leading business and have a proven track record of delivering results. Extensive experience in managing cross-functional operations in global multi-site environment across Crop nutrition and Seed industry in developing & executing sales & marketing strategies to accomplish top & bottom-line profitability with expertise in planning and executions of business strategies and managing of team and Channels. Confident communicator who is resilient to pressure and can remain calm and clear-minded. Natural and efficient organizer who can multitask whilst managing a complex and high volume of work.
Overview
23
23
years of professional experience
12
12
Certifications
Work History
Regional Agronomy Manager
Anglo American Crop Nutrients
09.2021 - Current
- Managing Regional Agronomy Portfolio in South Asian region to lead research and development work of Polyhalite based fertilizers e.g. POLY4, Aldor & SEFA in the region.
- Primary interface to the Regional Agronomy Network aiming to connect the local need-based research and markets requirements to the global Agronomy, product development and R&D unit
- Build and maintain the regional internal agronomy network in India region to create, develop, grow and share agronomic research performance of Polyhalite based fertilizers
- Managing 2.0 million $ (Approx. 16 Crore) Agronomy budget and executed 96 technical research projects for generating multiple data base, information and Government recommendations of Polyhalite based fertilizers from all regional crops of all the key geographies.
- Organizing Annual Research collaborator’s conferences in collaboration with ICAR- Central Dry Land Research Institute, Hyderabad and with ICAR- Indian Agriculture Research Institute, New Delhi in 2022 and 2023 respectively to engage wider Agricultural scientific community & Administrators.
- Planned and executed more than 1100 commercial trials at farmers field to validate the technical trial findings under uncontrolled condition and to showcase results of Polyhalite based fertilizers to farmers, channel, business partner and other stakeholders.
- Data analysis and interpretation of technical and commercial trials to create, enable and scale-up crop / region / country specific Knowledge, Key buying factors and recommendations of Polyhalite based fertilizers
- Mapping market and farmers needs basis on R&D results and facts for commercial viability and value creations
- Work and delivered short- and long-term Agronomy plan to enable Regional Business Plan of Polyhalite based fertilizers covering all potential crops and regions
- Interface to Food Chain activities, providing agronomic input to the discussions and projects
- Built strong relationship with Government Universities & Institutions and managed end-to-end functions of product registration
- Strategies and executed collaboration business model to sale IFFCO range of products
- Test marketing through seeding of POLY4 in key potential markets
- MoU with CIC (Chemical Industry of Colombo) SriLanka for POLY4 business expansion in SriLanka.
Commercial Agronomist to General Manager
Yara Fertilizer India Private Limited
03.2008 - 09.2021
- Recognized as first employee of Yara India and delivered transformational change in end-to-end business functions.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term business road map of Yara in india.
- Analysis of key potential institution and stake holders for business opportunities. Responsibly handle Tata Chemical Calcium Nitrate business during 2008 to 2014. Other institutional sales like SFCL, Himfed,, Tobacco Board for Calcium Nitrate Business in India, Unipower and Chemical Industry of Colombo (CIC) for Yara product range in SriLanka.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Maximize business through retail network by introducing YCNC (Yara Crop Nutrition Center) concept across India.
- Led successful execution of cross-functional programs in conjunction with Sales Leadership, Training, Business Development, Marketing, and other key business expansion parameters; successfully generated business of 82000 MT specialty range of products with 750000 Liter Liquid fertilizers and 1.2 MT Urea with Yara Fertilizers in 2020
- Strengthened customer relationships by introducing 20 x 20 business concepts across India
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Conceptualized and developed new business strategies which led to an increase in business to enhance top line & bottom-line growth across highly competitive regions across India and Sri Lanka
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Improved value chain with major focus on sales. marketing and after- sales services in coordination with PepsiCo, Reliance, OLAM, Bayer, Fortune and ITC
- Product portfolio planning and new product registration in Indian FCO
- Introduced crop plan concent to promote seed to harvest nutrition solutions.
- Worked as Executive member of Yara Digital for India
- Worked as Task-Force-Member for Oil-Palm Project in Malaysia and Indonesia with Yara Malaysia (Kuala Lumpur)
Senior Agronomist
Yara Malaysia
08.2010 - 09.2011
- Worked as Task-Force-Member for ‘Oil-Palm Project’ based at Kuala Lumpur, Malaysia and spearheaded various activities, including (a) Provided technical leadership to Yara Malaysia and Indonesia and (b) Conducted multiple long-term ‘Field Trials’ of Yara Products in coordination with major Oil Palm Plantation companies and Government Institutions in Malaysia and Indonesia
- Organized various demonstrations of Yara range of products, research trials, customer meetings and training programs to improve brand and business of Yara in Malaysia & Indonesia
- Successfully set up business of Malaysian Oil Palm in coordination with United Plantation Company, Sarawak Oil Palm Plantation Company and many other major companies
Associate Research Scientist
Maharashtra Hybrid Seeds Co
07.2003 - 03.2008
- Responsible for research and development activity of the company for Northern cotton growing states namely Punjab, Haryana and Rajasthan.
- Managed three research farm (Bathinda, Fazilka and Sri
- Ganganagar) of the company for required research work of Bt. Cotton.
- Conducted and monitored large scale and RCGM trials of Bt. Cotton for approval of technology in the region
- Coordinated and carried out development and screening program of Cotton Leaf Curl Virus (CLCV)
- Developed Agronomical recommendations (Seed rate, Spacing and Fertilizer doses) of various Mahyco Seed Varieties for all the regions.
- Market analysis and promotion of sales of Bt. Cotton varieties in Northern states
Senior Research Fellow
GB Pant University of Agriculture and Technology
12.2001 - 06.2003
- Worked as a Senior Research Fellow in ICAR's Adhoc project entitled "Increasing Wheat Yield and Profitability through efficient use of inputs.
- Secured grant funding by preparing compelling proposals, leading to increased financial support for research initiatives.
- Generated high-quality, professional papers for submission to scientific publications.
- Published articles and research papers various reputed magazine and journals enhancing the reputation of the institution and contributing to scientific advancements.
Education
Ph.D. - Agronomy
G B Pant University of Agriculture And Technology
Pantnagar, India 04.2001 -
National Eligibility Test For Lectureship - Agronomy
Agricultural Scientific Recruitment Board (ICAR)
New Delhi, India 04.2001 -
Master of Science - Agronomy
University of Allahabad
Allahabad 04.2001 -
Skills
Institutional (B2B) Business
Strategic Project Planning and Execution
Business Development and Expansion
Value Chain Engagement
Client & Stakeholder Management
Team management and Leadership
Crop Nutrition Scheduling
Agricultural Research & Development
Market and Customer Segmentation
Accomplishments
- Manage 2.0 million $ (Approx. 16 Crore) Agronomy budget and executed 96 technical research projects for generating multiple information and Government recommendations of Polyhalite based fertilizers from all key India region crops.
- Part of the team that established Yara's foot print in India
- Introduced and established Calcium Nitrate business in North and eastern region markets of India.
- Delivered sales of 82000 MT Specialty range of products, 750000 Liter of liquid fertilizer and 1.2 MT Urea of in 2020
- Delivered three business road map (2025-2020, 2017-2025 and 2021- 2025) to strategies long term Yara's business in India
- Delivered business road map and north and eastern region organogram during TCL's Urea business acquisition by Yara.
- Planned and organized high level Yara Board of Director and Executive Committee visit to Indian market
- Organized two Annual Research collaborator's conferences in collaboration with ICAR- Central Dry Land Research Institute, Hyderabad and with ICAR- Indian Agriculture Research Institute, New Delhi in 2022 and 2023 respectively to engage Agricultural scientific community & Administrators for wider recommendations.
- Attended many national and international workshops, conferences and symposia
Certification
Compliance Training
Timeline
Regional Agronomy Manager
Anglo American Crop Nutrients
09.2021 - Current
Senior Agronomist
Yara Malaysia
08.2010 - 09.2011
Commercial Agronomist to General Manager
Yara Fertilizer India Private Limited
03.2008 - 09.2021
Associate Research Scientist
Maharashtra Hybrid Seeds Co
07.2003 - 03.2008
Senior Research Fellow
GB Pant University of Agriculture and Technology
12.2001 - 06.2003
Ph.D. - Agronomy
G B Pant University of Agriculture And Technology
04.2001 -
National Eligibility Test For Lectureship - Agronomy
Agricultural Scientific Recruitment Board (ICAR)
04.2001 -
Master of Science - Agronomy
University of Allahabad
04.2001 -
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