DEEPAK SINGH

Competent, diligent & result oriented professional in Sales, Marketing, Business Development, Liaison & Coordination, Strategic Planning, Brand Establishment & Distribution/Retail Channel Management & Network Expansion, After sales service & team Management.

Currently working with MIRC Electronics Ltd as Branch Manager (West Up and Uttarakhand). Taking care of Onida brand business.

During my last assignment with Reliance Retail Ltd, successfully Re-launched Kelvinator & BPL HE and HA products in UP(WEST) and Uttarakhand and developed network of distributors & retailers across all districts & towns.

Also successfully Re-launched “Sharp LED TV” in UP(WEST) and Uttarakhand and developed network of distributors & retailers across all districts.

Team building: Appointment, Training, Motivating & Monitoring frontline Sales team.

Proven track record in sales and distribution management across various markets and highly competitive sales environment in Consumer Durables industry.

Strong knowledge of Consumer Electronics & Home appliances industry and trends. Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability.

Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives, to plan and manage work programs and to lead, motivate and provide effective guidance to a team of professional and support staff.

Adept in appointment and development of new channel partners & management of dealer/ distribution network. Evaluating performance & monitoring distributor sales and marketing activities. Developing wide network of channel partners to ensure adequate market reach and capitalize on emerging market opportunities. Pivotal in strategy development & implementation to attain predetermined targets with optimal realization, new product launches, territory expansion, market presence consolidation, market share, positioning and brand equity. Expertise in building/ optimizing organizational processes. Formulating and implementing corporate strategy and control systems to achieve corporate objectives. Adept in setting direction for the company and defining mission statement. ‘Lead by example’ style of management.

• Strategizing and implementing long term business goals to ensure maximum profitability.
• Creating strong product awareness and brand visibility.
• Evolving market segmentation & penetration strategies.
• Identifying key/institutional accounts and secure profitable business.
• Adept at identifying and appointing efficient and reliable distributors.
• Judiciously designing the strategy that fulfills the objectives.
• Strategically conducting detailed market research and feasibility study.
• Promote new products & services.
• Planning & conceptualizing various strategies for brand establishment.
• Conceptualizing/ implementing revenue generating business strategies.
• Undertaking logistics management and inventory management.
• Maintaining active interaction with existing corporate clients.
• Conducting training sessions for new recruits.
• Monitoring & reporting everyday sales on all vendor counters.

Awards

Maintained A+ grade performance grade for 5 years during tenure with Reliance Retail Ltd.

Ranked as No.1 Profitable Branch Manager in country for year 2013.

Ranked among top three Branch Manager in country for year 2012.

Ranked among top two Branch Manager in H1 2011 in Country.

Ranked No.1 Branch Manager in Q1 2011 in overall performance in Country.

Awarded No.1 Zonal Product Manager in Q4 2010(All India).

Ranked among top Area Mangers-All India with LG electronics with 15 MD Awards -2006-2009.

Accomplishments

1) Revived/Developed distributors and retailers in Onida in the weak markets.

2) Developed a strong distribution & retail network of BPL & Kelvinator across all districts in UP-West and Uttarakhand

3) Developed the brands of Kelvinator and BPL among the fastest growing CD brand in UP West and UK and among the most Hyped brands

4) Launched Brand-“Aisen” with Air coolers/LED TV & Music Systems in West UP & Uttarakhand .

5) Designed & developed a District wise and town wise distribution network for high visibility of brands represented.

6) Though bringing focus over Brand & Range visibility at shop floor level made Videocon as one of the most visible brand in the network.

7) Made a shift in focus from entry level sales to mid & premium end sales to give the brand a premium positioning and augmenting the branch profitability.

8) Initiated and carried out several BTL campaigns leading to high brand awareness and positioning.

9) Successfully executed ISD (In shop demonstrator) deployment, development and monitoring at key retailers to maximize counter share.

10) Developed a strong and motivated branch team across all branch departments who made our branch ranked among top branches in the country.

Retail Sales Management