Durgesh Dwivedi
Summary
Results-driven Senior Copywriter with expertise in campaign development, branding, and audience engagement. Proven ability to craft compelling narratives that elevate brand identity and foster deep audience connections.
Overview
11
11
years of professional experience
Work History
Senior Copywriter
ZEE5
Mumbai
03.2020 - Current
- Crafted engaging copy for original series, films, and platform campaigns, enhancing audience connection.
- Developed insight-led creative concepts through research.
- Partnered with designers to execute impactful campaigns, ensuring cohesive visual and verbal messaging.
- Contributed to brand campaigns through scripting and ideation (SRGMP, Zee5 brand campaigns)
- Worked on campaigns of titles like Mrs., Banda, The Kashmir Files, The Kerala Files.
- Developed promotional scripts and established brand voice for DP World ILT20 & FIFA, elevating brand identity.
Copywriter
White Turtle Studios
Mumbai
03.2018 - 02.2020
- Developed innovative concepts for promotional campaigns for titles like Family Man, Mirzapur S2, Smoke, Inside Edge S2, driving viewer interest.
- Composed impactful scripts for content marketing videos, social media posts, print materials, radio spots, and AVs, enhancing audience engagement.
- Collaborated with designers and creatives to produce compelling content that connects with target audiences.
Junior Copywriter
UCID
Mumbai
03.2016 - 03.2018
- Collaborated in brainstorming sessions to develop innovative campaign ideas.
- Crafted persuasive copy for websites, blogs, email campaigns, social media posts, print materials, radio spots, and television commercials.
- Crafted engaging copy for promotional materials and digital platforms.
- Collaborated with design teams to align messaging and visuals effectively.
- Conducted research to ensure accuracy and relevance of content produced.
Copywriting Intern
TwoPi Communications
Mumbai
07.2015 - 02.2016
Education
B.Com
Thakur College Of Science & Commerce
Kandivali, Mumbai03-2015
SSC
St. Anthony's High School
Vakola, Mumbai04-2010
Skills
- Campaign development
- Content strategy
- Copywriting for media
- Creative concepting
- Brand voice creation
- Marketing communication
Accomplishments
- Promax Gold - Best Copywriting / Scriptwriting
- Promax Silver - Best Integrated Brand Campaign
- Promax Nomination - Best Brand Image Campaign
Timeline
Senior Copywriter
ZEE5
03.2020 - Current
Copywriter
White Turtle Studios
03.2018 - 02.2020
Junior Copywriter
UCID
03.2016 - 03.2018
Copywriting Intern
TwoPi Communications
07.2015 - 02.2016
B.Com
Thakur College Of Science & Commerce
SSC
St. Anthony's High School