Keval Mashru
Mukesh
Ahemdabad
Summary
Strategic and results-oriented Senior Manager with extensive experience in hyper-scaling intra-city logistics and quick-commerce operations. Adept at leading large-scale cross-functional teams (50+ corporate, 1,300+ fleet) to drive measurable efficiency gains, cost reductions, and 10x volume growth
Overview
15
15
years of professional experience
Work History
Senior Manager
Delhivery
11.2024 - Current
- Operational Scaling: Orchestrated a 10x growth in intra-city logistics, increasing daily delivered orders from 250 to over 2,500.
- Fleet & Network Growth: Expanded the Daily Active Partner (DAP) network from 400 to over 2,000 by streamlining onboarding from 10 to more than 40 daily.
- Margin Optimization: Improved Contribution Margin (CM1) from -43% to -15% through rigorous cost controls and data-driven resource allocation.
- Organizational Leadership: Scaled the Ahmedabad city team from 14 to over 50 employees, managing 4 direct reports across Inside Sales, telecalling, and FOS units.
- Multi-modal Excellence: Managed a diverse fleet (2w, 3w, Mini-3w, Tata Ace), achieving a 61.97% fulfillment rate in the Mini-3w segment.
- Cross-functional Synergy: Collaborated with Branding, Customer Success, and Tech teams to optimize lead generation and resolve walk-in queries.
Senior Supply / Store Ops Lead
Dunzo Digital Pvt Ltd
08.2021 - 11.2023
- Directed strategic initiatives to optimize supply chain and store operations, reducing operational costs by 20%.
- Implemented process automation that increased store operational efficiency and inventory accuracy by 25%.
- Collaborated with logistics, technology, and marketing to ensure alignment with organizational objectives.
Operations Manager
Bundle Technologies Pvt Ltd
01.2021 - 08.2021
- Led end-to-end operations of multiple dark stores, ensuring seamless coordination between logistics and inventory.
- Improved stock accuracy and reduced shrinkage by 15% through robust inventory control measures.
- Optimized delivery routes and schedules, cutting average delivery times by 12%.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
Area Operations Manager
Bundle Technologies Pvt Ltd
07.2019 - 01.2021
- Achieved a last-mile delivery success rate of over 95% across three districts.
- Supervised a team of over 1,300 delivery executives and senior fleet managers.
- Launched incentive programs that improved delivery partner retention by 30%.
Area Manager
Aditya Birla Fashion Retail Ltd
09.2018 - 07.2019
- Directed daily operations for multiple MBOs across Andhra Pradesh, improving operational efficiency and customer satisfaction.
- Spearheaded market analysis and competitive benchmarking to tailor sales strategies that increased regional revenue by 15%.
- Coordinated with supply chain and logistics teams to ensure optimal stock levels and timely replenishments, minimizing stockouts and overstock situations.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
District Manager
Monopoly Carriers & Cargo (P) Ltd
03.2016 - 06.2018
- Oversaw district-wide operations, ensuring alignment with corporate objectives, and achieving a 25% increase in overall performance metrics.
- Analyzed market trends and competitor activities to adapt strategies that increased district sales by 20% year over year.
Store Manager
Calvin Klein Jeans
10.2013 - 12.2015
- Led a team of 20+ store staff to achieve daily operational targets and enhance overall store performance in Ahmedabad.
- Developed and implemented customer engagement programs that increased repeat customer visits by 15%.
Store Manager
Adidas Exclusive Store
04.2011 - 10.2013
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
Education
B.Com - Business Economics
Manipal University Jaipur
Jaipur, India 04.2001 -
Skills
Strategic planning
Talent development
Operations management
Resource allocation
Supply Chain Management
Data Analysis
Timeline
Senior Manager
Delhivery
11.2024 - Current
Senior Supply / Store Ops Lead
Dunzo Digital Pvt Ltd
08.2021 - 11.2023
Operations Manager
Bundle Technologies Pvt Ltd
01.2021 - 08.2021
Area Operations Manager
Bundle Technologies Pvt Ltd
07.2019 - 01.2021
Area Manager
Aditya Birla Fashion Retail Ltd
09.2018 - 07.2019
District Manager
Monopoly Carriers & Cargo (P) Ltd
03.2016 - 06.2018
Store Manager
Calvin Klein Jeans
10.2013 - 12.2015
Store Manager
Adidas Exclusive Store
04.2011 - 10.2013
B.Com - Business Economics
Manipal University Jaipur
04.2001 -