Gaurav Yadav

• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
• Incorporated e-commerce objectives in social media platform management.
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Constructed new payment systems for online orders to optimize website shopping and boost sales.
• Helped find leading online retailers and platforms to connect with consumers.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

• Monitored company budgets by comparing campaign results to financial forecasts.
• Implemented advertising campaigns and prepared promotional materials.
• Provided support to marketing initiatives by producing creative content and copywriting.
• Examined needs, wants and spending patterns of target audience.
• Collaborated with sales and marketing teams to coordinate promotional activities.
• Executed digital campaigns to improve brand awareness and online presence.

. Analyze data (impressions, clicks, click-through rate, conversion rate, sales, actions, cost per action, etc.) in order to best optimize the campaigns

. Marketplace management and creation of brand presence over various e-commerce channels.

. Communicate with the associated Account Managers in the day-to-day operation of respective e-commerce channels.

. Creating and managing various Sponsored Products, Sponsored Brands Ads for reaching out to maximum customers and increasing the brand's visibility

. Capturing competitor's sales through product and category pages by man to-man targeting on AMS.

. Making sure that correct information is being conveyed through the product and information pages.

• Prioritized, planned and managed daily workflow, purchasing tasks, status and reporting
• Developed interpersonal relationships characterized by openness, candor and trust, both internally and externally
• Prepared, reviewed, issued, negotiated and administered procurement packages according to established policies and procedures

. Headed the entire P&L and strategized a short-term & long-term vision of the brand (Furo) across all the E-commerce portals

. Catalog Syncing and Product listings on Amazon, Flipkart, Myntra, Limeroad & Snapdeal.

. Worked with multiple agencies (creative, media & digital agencies) towards development and execution of brand communication

. Created a roadmap for brand to enhance the overall key metrics like returns, cancellations & so on (Online/E-commerce)

. Participated in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the E-commerce strategy

. Researched and identified potential market trends, monitored competitor activity and recommended potential promotional opportunities

. Developed & implemented robust sales/ gross margin plan, inventory replenishment, and overall P&L

. Generated and implement new sales and marketing initiatives to increase E-commerce sales and profitability

. Selected products for advertising through online paid channels, social media etc., while ensuring pricing accuracy

. Monitored product lifecycle of every product in the category and took early calls for opportunity maximization