EESHMA ANAND
Summary
Senior Product Manager with 5.5+ years of experience building consumer internet products across payments, subscriptions, customer experience and growth. Proven track record of delivering measurable business outcomes through experimentation, product strategy and cross-functional leadership.
Overview
7
7
years of professional experience
Work History
Senior Product Manager
Acko
05.2026 - Current
- Launched new buy journey for health insurance, boosting entry to payment conversion by 10%
- Enhanced payment retention on monthly insurance plans by 4% by removing UPI as payment option
Product Manager
Zupee
06.2021 - 04.2026
- Led payments and compliance roadmap across engineering, finance, business, and design teams to ensure alignment and successful implementation
- Built the subscription product, improving payment success from 26% to 43% and increasing Day-0 subscription conversion from 2.5% to 5.7% through pricing and checkout experiments
- Improved transaction success by 1.5% by launching intelligent payment gateway routing
- Increased KYC completion by 26% through onboarding redesign and UX improvements
- Reduced refund turnaround from 18 hours to under 2 minutes, saving 720+ manual hours per month through workflow automation
- Rolled out chatbot automation, reducing support resolution time by 85%
- Increased referrals by 7% and improved reactivation and ARPU by 9% and 17% respectively through lifecycle experimentation
- Series B consumer gaming platform serving ~2M daily active users
Analyst
A.T. Kearney
05.2019 - 06.2021
- Developed sourcing strategy, achieving 13% procurement savings for Middle East client, optimizing budget allocation.
- Designed market expansion strategy, aiming for 7.5% fuel retail market share, supporting client growth objectives.
- Delivered strategy, procurement, and M&A engagements across 8 industries in 10 countries, enhancing client portfolio diversity.
- Received Special Contribution Award for outstanding performance among 275 peers.
Education
PGP -
Indian School of Business
Bachelor of Management Studies - Finance
Delhi University
CFA Level I -
Skills
- Product strategy
- Consumer subscriptions
- Payment systems
- Product discovery
- A/B testing
- SQL and data analysis
- Google Analytics and Firebase
- Jira and project management
- Figma and design tools
Timeline
Senior Product Manager
Acko
05.2026 - Current
Product Manager
Zupee
06.2021 - 04.2026
Analyst
A.T. Kearney
05.2019 - 06.2021
PGP -
Indian School of Business
Bachelor of Management Studies - Finance
Delhi University