Tanisha Sharma
New Delhi
Summary
Dynamic and results-driven Marketing Communication Specialist with extensive experience in event coordination, social media marketing, digital marketing, and e-marketing. Proven expertise in developing and implementing comprehensive marketing strategies to convert leads into opportunities. Strong leadership abilities, demonstrated through successful management of cross-functional teams and effective collaboration with stakeholders at all organizational levels. Skilled in market research, competitive analysis, customer segmentation, and campaign organization, with a focus on driving business growth and achieving marketing objectives.
Overview
6
6
years of professional experience
Work History
Marketing-executive
Premas Life Sciences Pvt. Ltd.
New Delhi, India
01.2023 - Current
- Worked for cutting-edge technology companies like Illumina, 10x genomics, Olink proteomics, Twist Bioscience, Covaris, Bionano.
- Handled a team of interns and also managed all the marketing work without the manager for 7 months.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to the principal companies.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Compiled product and customer data to generate informed profit projections.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Launched marketing activities for new product lines and market penetration.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
Marketing Research Intern
DSS Takara Bio India Pvt. Ltd.
New Delhi, India
08.2022 - 01.2023
- Worked as a Market Research Analyst Intern. I have honed my skills in customer engagement, data collection, and analysis to drive actionable insights.
- My experience includes regularly contacting customers to understand their research needs, identifying relevant products, and consolidating market data into comprehensive reports and presentations.
- By designing targeted surveys and aligning with business objectives, I have effectively uncovered valuable consumer preferences and market trends.
Technical Support Executive
Biogenuix Medsystems Pvt. Ltd.
New Delhi, India
12.2020 - 09.2021
- As a Technical Support Executive, I have excelled in creating timely, in-depth reports to evaluate customer wait times and service reviews, while proactively following up on customer queries about products and procedures.
- I have successfully generated new leads, shared product quotations, and conducted repeat sales follow-ups.
- My role also involved communicating technical product details to customers and aligning their research interests with our offerings, all while maintaining seamless coordination with team members.
Internship Student
Indian Biosciences (INBIT)
New Delhi, India
06.2019 - 07.2019
- Did specialised training in DNA isolation from various sources, including hair, nails, and blood clots.
- My experience extends to mastering techniques such as DNA fingerprinting, PCR, and electrophoresis. This comprehensive training has provided me with a robust skill set in genetic analysis and molecular biology techniques.
Internship Student
DSS Takara Bio India Pvt. Ltd.
New Delhi, India
01.2018 - 03.2018
- Did an extensive training in molecular and microbiological techniques, gaining hands-on experience with a range of essential procedures.
- My expertise includes PCR, electrophoresis, streaking, spreading, plasmid transformation, as well as DNA and RNA isolation.
- This training has equipped me with a solid foundation in laboratory skills critical for advanced research and analysis in molecular biology and microbiology.
Education
Masters In Biotechnology - Biotechnology
Hemwati Nandan Bahuguna Garhwal University (HNBGU)
Uttarakhand12.2020
Skills
- Branding
- Sales Promotions
- Presentations
- Strong time management
- Social Media
- Campaign Planning
- Research
- Strategic thinker
- Marketing Analytics
- Marketing Plans
- Campaign Management
- Quantitative and qualitative market research
- Event Planning
- CRM Management
- E-mail and direct mail marketing campaigns
- Budget Oversight
- Customer Segmentation
- Trade Shows
- Brand Promotion
- Relationship Building
- Microsoft Office
- Competitor Analysis
- Customer Relationship Management (CRM)
Accomplishments
Gold Star Awardee in Premas Life Sciences Pvt. Ltd. for successfully organised Launch Events.
Languages
English
Bilingual or Proficient (C2)
Timeline
Marketing-executive
Premas Life Sciences Pvt. Ltd.
01.2023 - Current
Marketing Research Intern
DSS Takara Bio India Pvt. Ltd.
08.2022 - 01.2023
Technical Support Executive
Biogenuix Medsystems Pvt. Ltd.
12.2020 - 09.2021
Internship Student
Indian Biosciences (INBIT)
06.2019 - 07.2019
Internship Student
DSS Takara Bio India Pvt. Ltd.
01.2018 - 03.2018
Masters In Biotechnology - Biotechnology
Hemwati Nandan Bahuguna Garhwal University (HNBGU)