ELAKKIYA MARY A
Coimbatore
Summary
Versatile professional with extensive experience in digital marketing and travel administration, skilled in team leadership and customer engagement. Proven ability to enhance lead generation processes and optimize marketing strategies through data-driven insights. Committed to leveraging analytical skills to develop effective marketing strategies and propel business growth in a collaborative environment.
Overview
9
9
years of professional experience
3
3
Certification
Work History
Digital Marketing Executive
S & T Engineers Pvt Ltd( S & T Group )
11.2021 - 06.2024
- Led a team of Online Support Executives responsible for managing and responding to business inquiries generated through various lead generation sources.
- Coordinated with B2B platforms such as Indiamart, TradeIndia, Just Dial, and others to negotiate business pricing, assess available packages, and determine the most suitable solutions for the company’s needs.
- Collaborated with management to present and discuss B2B package options, securing approvals before proceeding with the handling and management of the company’s accounts on these portals.
- Streamlined lead validation by overseeing the process of contacting potential customers, qualifying leads, and passing relevant information to the sales team through CRM systems and other communication channels.
- Handled inquiries and live chats from the company's own websites, ensuring prompt responses and follow-ups to maximize lead engagement and conversion.
- Maintained an accurate and up-to-date customer database, tracking lead status and feedback from the sales team for future reference and marketing strategies.
- Developed and implemented training modules for the team, ensuring all members were equipped with the necessary skills and knowledge to effectively qualify leads and provide outstanding customer service.
- Prepared detailed reports for management on lead generation, qualification rates, and lead-to-sale conversion performance, offering insights for business decision-making and process improvements.
- Coordinated cross-functional communication between marketing, sales, and support teams, facilitating smooth transitions from lead generation to sales conversion.
- Regularly analyzed the effectiveness of various lead generation channels, optimizing strategies to maximize high-quality lead generation.
- Played a key role in enhancing the company’s digital marketing and lead nurturing processes, contributing to the growth of the business.
Travel Administrator
S & T Engineers Pvt Ltd( S & T Group )
03.2015 - 06.2024
- Managed end-to-end travel arrangements, including domestic and international flight bookings, hotel accommodations, and transportation logistics for company employees and executives.
- Coordinated with travel agencies and service providers to secure competitive rates and ensure timely bookings, optimizing both cost and convenience.
- Oversaw the process of visa applications for international travel, working closely with embassies and travel agencies to ensure the timely issuance of visas and related travel documents.
- Handled complex multi-destination itineraries and last-minute changes, ensuring seamless travel experiences for staff and executives.
- Assisted with booking of group travel for corporate events and conferences, ensuring smooth coordination across multiple locations.
- Maintained a database of preferred hotels, airlines, and transportation services, negotiating contracts to secure cost-effective and high-quality services.
- Provided round-the-clock support for employees traveling abroad, offering assistance in handling unexpected travel issues such as flight cancellations or visa delays.
- Processed and tracked travel expenses, ensuring that all costs adhered to company budgets and policies.
- Compiled and maintained detailed records of all travel arrangements for auditing and reporting purposes.
Education
Bachelor of Science - Mathematics With Computer Applications
Dr. S.N.S Rajalakshmi College of Arts And Science
Coimbatore, India06.2013
XII(Maths With Computer Science) -
Corporation Girls. Higher Secondary
Ranganathapuram, Coimbatore, India03.2010
10th -
S.B.K.V. Higher Secondary School
Coimbatore, India03.2008
Skills
Digital Marketing Executive Skills:
- Team Leadership – Leading and training a team of Online Support Executives
- Lead Generation & Qualification – Managing inquiries, validating, and qualifying leads
- CRM Management – Utilizing CRM tools to track and manage leads (eg, Salesforce, Zoho)
- B2B Coordination – Negotiating and managing accounts on platforms like Indiamart, TradeIndia, and Just Dial
- Customer Relationship Management – Ensuring smooth handoff between marketing, sales, and support
- Digital Communication – Managing online inquiries through live chat and email
- Negotiation Skills – Securing business pricing and packages on B2B platforms
- Project Management – Coordinating cross-functional teams to ensure process efficiency
- Training & Development – Creating training modules and conducting team workshops
- Lead Nurturing – Implementing lead nurturing strategies to improve conversion
- Strategic Planning – Collaborating with management to approve and implement business strategies
Travel Admin Skills:
- Travel Coordination – Managing flight bookings, hotel accommodations, and transportation
- Visa & Documentation Management – Handling visa applications and travel documentation for international trips
- Expense Management – Processing and tracking travel expenses, ensuring budget compliance
- Multi-Destination Travel Planning – Managing complex itineraries for domestic and international trips
- Group Travel Coordination – Organizing group travel for corporate events and conferences
- Crisis Management – Providing support for travel disruptions such as cancellations or delays
- Budget Management – Ensuring travel arrangements comply with financial constraints
- Post-Trip Analysis – Conducting post-trip evaluations to improve travel processes
General Skills :
- Communication Skills – Strong verbal and written communication with clients, team members, and management
- Time Management – Balancing multiple tasks and deadlines efficiently
- Problem Solving – Ability to resolve issues proactively and in timely manner
- Attention to Detail – Maintaining accurate records and ensuring compliance with policies
- Report Management & Data Analysis – Preparing detailed reports and Keeping Track of Datas
Accomplishments
- Sports:Awarded multiple prizes in volleyball and throwball.
- Academic Competitions:Achieved numerous accolades in quiz competitions at the school level.
Recognized for excellence in paper presentations during college.
- Outstanding Student Award:Honored as the Best Outstanding Student of the Department for the batch 2010-2013.
- Intercollegiate Participation:Competed in intercollegiate meets, earning several awards.
- Leadership Role:Served as Cultural Secretary for the Department in college, organizing and managing various events.
Personal Information
- Age: 32
- Date of Birth: 07/06/1993
- Gender: Female
- Nationality: Indian
Certification
1. Completed Certification of Introduction to Data Analytics in Simplilearn
2.Completed Certification of Business Analytics with Excel in Simplilearn
3. Completed Certification of Digital Marketing 101 in Simplilearn
4. Currently Pursuing Fundamentals of digital marketing Online Course Provided By Google
Extracurricular Activities
- Volunteer Experience:Actively volunteered with the National Service Scheme during higher secondary education, contributing to community service initiatives.
- Diploma in Journalism:Completed a Diploma in Journalism from Dr. SNS College, gaining valuable skills in communication and media.
- Workshop Participation:Attended a workshop on MATLAB at Dr. SNS College, enhancing technical skills in data analysis.
- Event Organization:Organized and managed various events during college, showcasing strong leadership and planning abilities. Served as Cultural Secretary for the department.
Disclaimer
I, hereby solemnly ensure that all the information furnished above is true to the best of my knowledge.
Languages
Tamil
Bilingual or Proficient (C2)
English
Advanced (C1)
Hindi
Upper intermediate (B2)
Timeline
Digital Marketing Executive
S & T Engineers Pvt Ltd( S & T Group )
11.2021 - 06.2024
Travel Administrator
S & T Engineers Pvt Ltd( S & T Group )
03.2015 - 06.2024
Bachelor of Science - Mathematics With Computer Applications
Dr. S.N.S Rajalakshmi College of Arts And Science
XII(Maths With Computer Science) -
Corporation Girls. Higher Secondary
10th -
S.B.K.V. Higher Secondary School
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