Ezhilarasi E S

Client Relationship & Communication: Managed and nurtured strong client relationships, ensuring clear and consistent communication to align social media strategies with client business goals and expectations.

Integrated Marketing Leadership: Led integrated marketing initiatives across both online and offline channels, driving brand awareness & engagement across social platforms.

Creative Direction & Team Collaboration: Directed creative content strategies by collaborating with cross-functional teams to execute cohesive and impactful social media campaigns.

Brand Voice & Multi-Industry Expertise: Maintained consistent brand tone and identity while managing diverse brands in industries such as home furnishing, FMCG, paint, and food manufacturing.

Data-Driven Strategy: Analyzed KPI's for content direction, driving actionable insights and creating optimized content strategies.

Trend Analysis & Influencer Marketing : Analyzed content trends and executed influencer campaigns, from ideation to collaboration, to boost engagement and amplify brand reach

• Prepared detailed project reports, monthly summaries, and final billing documents, receiving 100% positive feedback for alignment with client objectives.
• Conducted variance analysis and facilitated review meetings with senior management to communicate insights, reducing cost discrepancies.
• Optimized workflows by analyzing data and implementing improvements using Excel and SQL, saving 8 hours of manual work weekly.
• Designed interactive dashboards, flowcharts, and reports to effectively communicate business operations to stakeholders.
• Collaborated with cross-functional teams, including financial analysts and project managers, to ensure data accuracy and efficiency.