Shibani Shinde
Thane
Summary
A detail-oriented professional with over 3 years of experience in the content and digital marketing domain. Equal parts analytical and creative, bringing a balanced approach to all initiatives. Looking for opportunities in a dynamic atmosphere to augment my expertise and skill set.
Overview
4
4
years of professional experience
Work History
Senior Associate | Client Servicing
Ting
Mumbai
03.2023 - Current
- Successfully manage and nurture relationships with clients, ensuring their needs are met and exceeding expectations in service delivery.
- Generate detailed reports on project performance, client feedback, and key metrics, presenting findings to senior management and clients.
- Work closely with internal teams, including copywriters, designers and animators, ensuring timely delivery and adherence to budget and quality standards.
- Stay abreast of industry trends and innovations and suggest innovative ideas and formats for BAU to boost overall engagement and reach.
- Suggest innovative campaign ideas for various digital platforms including social media, email, and web, tailored to client goals and target audiences.
- Oversee pre and post-production processes for client shoots, coordinating with creative teams to ensure high-quality deliverables.
Social Media Manager
Rosaria
Mumbai
12.2020 - 03.2023
- Worked part time with a small business, building a social media presence for them from the ground up.
- Sculpted the brand image by sticking to the original theme of the business while keeping up with trends on a daily basis.
- Developed and implemented successful social media campaigns to support company objectives.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
Head Editor/ Operations Manager
Content Whale
Mumbai
12.2021 - 01.2023
- Streamlined the workflow between writers, editors and strategists.
- Managed 2 verticals, a pool of 400+ writers and a team of 8 editors.
- Connected with clients to understand their requirements, mapped out the plan of action, and aligned the right resources for the same.
- Utilized social media analytics tools to track trends and gain insights to create posts catered to a specific target audience.
- Effectively managed projects from conception to delivery.
Editor
Content Whale
Mumbai
10.2021 - 12.2021
- Edited 15,000 words worth of write-ups submitted by the freelance writers on a daily basis.
- Effectively managed the workload and provided helpful and constructive feedback to writers.
- Refined the content submitted by writers to make sure it connected with the target demographic to retain and boost engagement for various brands' websites and blogs.
- Made sure the guidelines given by the client had been followed and optimized the content for SEO purposes.
Writer
Content Whale
Mumbai
01.2021 - 09.2021
- Wrote multiple articles on various topics for clients from different industries.
- Conducted simple keyword analysis and used SEO guidelines to boost web traffic.
- Created Facebook ad copies, Google copies and Instagram copies for companies like ICICI Bank, WOW Skincare, etc.
- Curated creative and professional blogs for Faces Canada, Kreeva, Make My Trip, HDFC Bank, Media.net and so on.
Education
Bachelors in Financial Markets -
SIES College of Commerce and Engineering
05.2021
Skills
- Communication Skills
- Adaptability
- Ability to Work Under Pressure
- Microsoft Office
- Effective Time Management
- Critical thinking and problem solving
- Relationship Building
- Google Analytics
- Performance monitoring
- Project Management
- Campaign ideation and execution
Details
Thane, Mumbai, Maharashtra
References
References available upon request.
Timeline
Senior Associate | Client Servicing
Ting
03.2023 - Current
Head Editor/ Operations Manager
Content Whale
12.2021 - 01.2023
Editor
Content Whale
10.2021 - 12.2021
Writer
Content Whale
01.2021 - 09.2021
Social Media Manager
Rosaria
12.2020 - 03.2023
Bachelors in Financial Markets -
SIES College of Commerce and Engineering
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