FAHAD CHAWDHARY
CHANNEL LEAD - VALUE RETAIL
BENGALURU
Summary
- Results-driven professional with 16+ years of expertise in Sales & Business development, with channel expertise in Modern retail & key accounts management.
- Proven track record of managing multi-crore business turnovers, contributing significantly to company top line.
- Skilled in P&L management, strategic planning, team leadership, and operational efficiency including budgeting & forecasting sales & overall cost.
- Adept at building and nurturing key client relationships and executing sales strategies & optimizing ROI for key accounts.
- Experience spans across retail giants and diverse industries, showcasing adaptability and a strong business acumen.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
CHANNEL LEAD - VALUE RETAIL
MODENIK LIFESTYLE PVT LTD
04.2025 - Current
- Establishing a new modern value retail channel from the ground up, including strategy, operations, and partner onboarding.
- On-boarded D-Mart Successfully.
- On-going discussions with other value retail chains.
Lead - Modern retail
Wildcraft india Pvt Ltd
07.2023 - 04.2025
- Managed approx 50 Cr of Net business turnover.
- Budget planning (Sell in & Sell out) for channel & team.
- Developed & finalized comprehensive JBP & Terms of Trade with Strategic partners like Reliance Smart Bazaar, SPAR, Metro, LULU, D-Mart.
- Planned and executed shopper activation promotions, and events.
- Efficiently utilized trade spends.
- Managed product & effective price positioning strategies.
- Designed and implemented robust GTM strategies.
- Reviewed business performance, gross margins, costs and Channel P&L.
- Managed accounts receivables & Collections with 90%+ collection in all months.
- Inventory planning & management with 95% accuracy.
Manager - Key Accounts
Safari industries india ltd
12.2021 - 03.2023
- Managed business turnover (Sell-in) of 150+ Cr contributing to approx 25% of company's top line annually with strategic accounts like Vishal Mega Mart, D-Mart, DJT Retail, V-Bazaar, Nyasa Retail.
- Developing comprehensive Joint Business Plans (JBP) and finalization of Terms of Trade (TOT).
- Accounts receivable & collections.
Senior Manager - Bancassurance
Hdfc Ergo GIC Ltd
10.2020 - 12.2021
- Managed business turnover of 500 Cr contributing to 4% of company's top line.
- Managing and driving team to achieve the set budgets & sales plans.
- Offered 360
- Business & operational support to channel for driving sales.
- Ideate, design & introduce new product in co-ordination with channel & internal product teams.
- Design digital journeys for on-boarding & servicing consumers.
- Designed Contests/campaigns for sales teams to drive business.
Sr Executive - Modern Retail (KAM)
Samsonite South Asia Pvt Ltd
04.2016 - 07.2020
- Managed business turnover (Sell-in) of over 35+ Cr annually with strategic partners like RIL, ABRL, SPAR, Star Bazaar, Brand Factory.
- Increased gross margins by approx 1% by re-negotiating business terms with select chains.
- Gained market share by 10% along with YOY business growth of 20% in Reliance Mart.
Sr Officer - Modern retail (Sell-Out)
Samsonite South Asia Pvt Ltd
11.2012 - 04.2016
- Responsible for achieving the sell out budgets for Rest of Maharashtra region.
- Gained market share by steering BTL & promotion activities.
- Delivered secondary sales growth of 20% annually.
- Monitoring & reviewing teams performance.
Sr Associate - Modern Trade
Ingram Micro India Ltd
12.2011 - 11.2012
- Managed business turnover (Sell-out) of over 3+ Cr annually with strategic partners like Croma, Rel Digital, E-zone, The mobile store, Spice mobile, Vijay Sales etc.
- Responsible for Sell-in & Sell-Out business for rest of maharashtra region.
- Successfully increased market share for HTC mobiles to 6%.
- Delivered sales growth of 25% annually.
Deputy Manager - Retail & Distribution
Reliance Communications Ltd
10.2009 - 11.2011
- Recruited & managed distributors for 3G dongle & CDMA handsets.
- Managed 300+ retail spocs.
Store Manager
Next Retail India Ltd
04.2008 - 09.2009
Sales Executive - Distribution & Collection
Supra Projects India Pvt Ltd
06.2003 - 03.2006
Education
Masters in Marketing Management - undefined
University of Pune
06.2006 - 06.2008
Bachelors - Micro and Macro economics & Statistics
Maharaja Sayajirao University of Vadodara
06.2000 - 06.2003
Skills
- Leadership and Teamwork
Highlights
- Improved Channel profitability by 2% by reducing cost and improving operational efficiency and increased channel contribution at company level from 5% to 8% at Wildcraft India Ltd in FY24.
- Successfully launched new health insurance product Optima Secure in HDFC ERGO banca partner HDFC SALES thus developing a new business stream of 1 Cr monthly approximately for Bancassurance.
- Successfully Initiated business operations with business partners like D-Mart, Vishal Mega Mart & ITC E-Choupal for Samsonite thus opening a regular business stream of 30 Cr annually.
Timeline
CHANNEL LEAD - VALUE RETAIL
MODENIK LIFESTYLE PVT LTD
04.2025 - Current
Lead - Modern retail
Wildcraft india Pvt Ltd
07.2023 - 04.2025
Manager - Key Accounts
Safari industries india ltd
12.2021 - 03.2023
Senior Manager - Bancassurance
Hdfc Ergo GIC Ltd
10.2020 - 12.2021
Sr Executive - Modern Retail (KAM)
Samsonite South Asia Pvt Ltd
04.2016 - 07.2020
Sr Officer - Modern retail (Sell-Out)
Samsonite South Asia Pvt Ltd
11.2012 - 04.2016
Sr Associate - Modern Trade
Ingram Micro India Ltd
12.2011 - 11.2012
Deputy Manager - Retail & Distribution
Reliance Communications Ltd
10.2009 - 11.2011
Store Manager
Next Retail India Ltd
04.2008 - 09.2009
Masters in Marketing Management - undefined
University of Pune
06.2006 - 06.2008
Sales Executive - Distribution & Collection
Supra Projects India Pvt Ltd
06.2003 - 03.2006
Bachelors - Micro and Macro economics & Statistics
Maharaja Sayajirao University of Vadodara
06.2000 - 06.2003
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