Falguni Das
Go-to-Market Manager
Bangalore,India
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Go-to-Market Manager
Hirect
Bangalore, India
01.2022 - Current
- Worked and managed a go-getter team of 10 who were responsible for the growth of the company.
- Identified and executed improvements for processes, content, and lead generation.
- Collaborated and directed the work of outside marketing (OOH) and PR agencies.
- Tracked and adjusted brand support spending to achieve budgeted levels.
- Conducted business analysis and presented KPI reviews.
- Created strategy and managed paid digital marketing across LinkedIn, Instagram and Facebook with monthly budget of 5 lakhs, resulting in about 8 lakhs in monthly revenue.
- Implemented new competitive analysis and consumer trend reports to increase quarterly sales by 15%.
Sales Trainer
Anthem
Chennai, India
08.2021 - 12.2021
- Managed recruitment, training and development for highly effective sales team.
- Trained on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
- Developed and implemented updating training programs for 50 employees per week.
- Increased sales revenue by 2% and achieved weekly target of 14 sales per week.
- Awarded as “Revenue Master” within two weeks of joining by achieving 40% of the weekly sales revenue.
- Engaged with customers to build rapport and loyalty.
Marketing Executive
People For Animal
Bhilai, India
01.2021 - 07.2021
- Led a team of 7 professionals to conduct market research to identify new strategies for fundraising.
- Created social media campaign strategies as a team lead for NGOs online media driven promotions.
- Successfully planned and executed an adoption show for stray animals.
- Established targets for social media platforms to reflect business objectives.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Application Development Analyst
Accenture
Bangalore, India
07.2017 - 08.2020
- Led a team of 5 to design, build and configure applications to meet business process and application requirements which enhanced user efficiency by 5% and annual revenue by 13%.
- Developed an event processing system to synchronize all the setup configurations between two systems as a solution to reduce payroll errors and cost of manual intervention in the payroll engine using Oracle DB and Spring Boot.
- Managed outstanding technical as well as non-technical issues related to the application by constant client communication and simultaneous debugging.
- Designed best practice documentation for development.
Education
Bachelor of Engineering - Computer Science Engineering
Rungta College of Engineering And Technology
Bhilai 08.2013 - 06.2017
Skills
Paid acquisition (LinkedIn, Facebook, Instagram)
Google Analytics
Microsoft Excel, Google Sheets
Canva
SEO
Project Management
Social Media Management
Storytelling
C/C/Java
Accomplishments
- Featured in Forbes India and Daily Hunt as an emerging author.
- Won weekly awards for Sales master, Revenue Master, Maximum closure in a day and Rising star in Anthem.
- Received multiple badges like out of the box thinker, going above and beyond, team player, great job, amazing mentor, making work fun, making an impact, super women, super doner.
- Participated and proposed an idea “ABHAYA” on women empowerment in Accenture Innovation Jockey season 5.
- Published a thriller fiction novella “DIMITRI-The Quadrant Series 3” as a solo title by Ukiyoto publications in June 2020.
- Official Selection of short scripts “Two Souls” and “The Secret Cuisine” in Film Festival “Open Window International Film Challenge” in Oct 2019 and “Crown Wood International Film Festival” in Sep 2019.
Timeline
Go-to-Market Manager
Hirect
01.2022 - Current
Sales Trainer
Anthem
08.2021 - 12.2021
Marketing Executive
People For Animal
01.2021 - 07.2021
Application Development Analyst
Accenture
07.2017 - 08.2020
Bachelor of Engineering - Computer Science Engineering
Rungta College of Engineering And Technology
08.2013 - 06.2017