Fatema Dahiwala
Vasai
Overview
9
9
years of professional experience
Work History
Freelance Content Writer
Freelance
12.2024 - 06.2026
- Produced SEO-optimised website copy, brand stories, blogs, scripts, and ad copy.
- Researched industry trends and competitor messaging to craft fresh creative concepts.
- Built user-focused FAQs and brand messaging documents to improve clarity.
- Managed Instagram and LinkedIn pages for select clients, developing captions, content calendars, and Facebook video content.
Social Media Copywriter
Prakruthi
10.2023 - 03.2024
- Developed creative concepts and brand communication copy for social media platforms, maintaining consistency in brand language, tone, and messaging across all channels.
- Managed and grew content for YIU Mumbai and YIU Nagpur pages, overseeing content planning and timely execution of deliverables.
- Crafted headlines, captions, ad copies, and taglines aligned with campaign objectives and brand identity guidelines.
- Produced vox pop videos and diary content, coordinating with internal teams and external creative partners for seamless delivery.
- Analyzed platform insights to inform content strategy and proofread all materials for quality, accuracy, and brand consistency.
- Designed story creatives using Canva, maintaining a structured asset library for ongoing branding requirements.
Content & Social Media Associate
FYND
06.2022 - 06.2023
- Wrote SEO-driven blogs and website copy to strengthen online presence and support brand communication goals.
- Leveraged AI tools including Murf.ai, quillbot, ChatGPT to produce tutorial videos, streamlining content production workflows and reducing turnaround time.
- Created user manuals and app documentation in collaboration with developers, converting complex technical requirements into clear, user-friendly copy.
- Designed and edited tutorial videos using Camtasia, supporting product onboarding and user education initiatives.
Content Writer
KALKI Fashion
01.2022 - 05.2022
- Developed brand copy for banners and emailers, ensuring alignment with brand voice and campaign messaging.
- Created captions and creative copy for influencer campaigns, coordinating with external agencies to meet briefs and deadlines.
- Wrote blogs, look-book content and maintained content assets, supporting consistent brand communication across digital touchpoints.
Freelance Content Writer
Freelance
12.2019 - 12.2021
- Delivered blogs, scripts, and PR content for brands across multiple niches in the US and India.
- Produced SEO-optimized website copies and brand stories aligned with each client's brand identity.
- Managed Instagram and LinkedIn pages, creating captions and Facebook video content to drive engagement.
Content Writer
Genmice Media Pvt. Ltd.
12.2017 - 10.2019
- Created entertainment-based articles for 'Laughing Colors' and blog posts for the Facebook page 'BloggersArena'.
- Researched trending topics to produce timely, engaging content aligned with audience interests.
Education
Bachelor of Commerce -
Maharashtra State Board
01-2019
Higher Secondary School -
Maharashtra State Board
01-2016
Secondary School -
Maharashtra State Board
01-2011
Skills
- Creative Copywriting
- Brand Communication
- Content Strategy
- SEO Writing
- AI Tools for Content & Ideation
- Proofreading & Quality Control
- Research & Trend Analysis
- Cross-functional Coordination
- Tools & Platforms
- Canva
- Camtasia
- Murfai
- LinkedIn / Facebook / Instagram Management
- Domain Knowledge
- Blog Writing
- Email Campaigns
- User Guide Development
- Documentation Writing
- Creative Briefs
- Dashboards & Trackers
- Methodologies
- Content Planning
- Content Research
- Project & Deadline Management
Published Book
What Made You Do It - Spectrum of Thoughts
Timeline
Freelance Content Writer
Freelance
12.2024 - 06.2026
Social Media Copywriter
Prakruthi
10.2023 - 03.2024
Content & Social Media Associate
FYND
06.2022 - 06.2023
Content Writer
KALKI Fashion
01.2022 - 05.2022
Freelance Content Writer
Freelance
12.2019 - 12.2021
Content Writer
Genmice Media Pvt. Ltd.
12.2017 - 10.2019
Bachelor of Commerce -
Maharashtra State Board
Higher Secondary School -
Maharashtra State Board
Secondary School -
Maharashtra State Board