Ganesh Ramachandran
Business Development Manager
St. Catharines,Ontario
Summary
Strategic brand management professional bringing 4 years of experience in leveraging industry and market trend knowledge to develop consultative approaches. Highly skilled in creating customized business solutions to drive growth. Proven history of successfully building key partnerships and customer rapport. Excellent background in problem-solving and technical support.
Overview
8
8
years of post-secondary education
12
12
years of professional experience
Work History
Social Media Marketing Executive
Accenture
Niagara Falls, ON
01.2023 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Focusing on 100+ Digital Marketing Agencies across North American, Caribbean and UK.
- Drive growth on Agencies and their client’s revenue and increase customers’ satisfaction through proactive cold calls, follow-up and emails on daily basis.
- Set quarterly goals with clients and provide tailored strategical solutions to achieve their business target/ROI on Meta’s advertising platform.
- Work closely with client’s marketing plan, and share current market trends on particular fields(e-commerce, Healthcare, Hospitality, Real estate, entertainment, professional services).
- Analyze metrics on performance of advertising campaigns and upsell their products.
- Troubleshoot and resolve account issues , and gather feedback from clients to ensure company’s Quality Management System standards are met.
Shift Supervisor
KFC
Thunder Bay, Ontario
06.2021 - 12.2022
- Maintained accurate inventory counts to meet customer demands and sustain operations.
- Designed and adjusted work schedules to meet business demands.
- Trained, scheduled and supervised team members to maintain and uphold store policies and optimize staffing patterns.
- Answered questions about store policies and addressed customer concerns.
- Completed inventory counts and ordered merchandise.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Checked building to confirm maintenance and cleaning met code and regulations.
- Delivered successful training to more than 15 employees during tenure, educating on successful work processes and productivity strategies
Business Development Manager
Dinamalar
Chennai, Tamil nadu
06.2018 - 03.2021
- Analyzing and Bridging gap between publication and client’s/Agencies, paying way for Business generations and effective brand positioning.
- Space marketing and revenue generations.
- Brand positioning and Business development.
- Brand promotion events / activities.
- Training and induction sessions for sales team.
- Consultation to client and effective media planning for client.
- Reduced digital marketing costs per visit by 25% through improved strategies
- Collected data and performed customer needs analysis.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated, prepared and signed contracts with clients.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Customer Development Manager
Colgate Palmolive
Chennai, Tamil Nadu
06.2017 - 05.2018
- Prepared sales presentations for clients showing success and credibility of products
- Investigated and integrated new strategies to expand business operations and grow customer base
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Trained 20 new sales representatives on sales strategies and processes to reduce process gaps
Support Engineer
InkowTech Private Limited
Bangalore , Karnataka
05.2011 - 03.2015
- IT Ticket handling through IT Direct and CSS ticket system & BMC Remedy ticket system.
- Troubleshooting Security tools and make sure that all the client machine are running with up to date update’s.
- Handling the escalation and SLA breached call and resolving it as per the client SLA.
- Organizing weekly and monthly call with the engineers on the report generated to the concern month.
- Organizing regular KT call to the team to improve the engineer’s skills sets.
Education
Post Graduate Diploma - Digital Marketing And Marketing Analytics
Confederation College of Applied Arts And Technology
Thunder Bay, ON 01.2021 - 08.2022
MBA - Marketing & Human Resource Management
SRM University
Chennai 08.2015 - 05.2017
Bachelor of Engineering - Computer Science
Sri Venkateswara College of Engineering And Tech
Thiruvallur 08.2007 - 12.2011
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Account management
New Business Development
Revenue Generation
Relationship building and rapport
Cold Calling
Market understanding
Forecasting ability
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Social Media Marketing Executive
Accenture
01.2023 - Current
Shift Supervisor
KFC
06.2021 - 12.2022
Post Graduate Diploma - Digital Marketing And Marketing Analytics
Confederation College of Applied Arts And Technology
01.2021 - 08.2022
Business Development Manager
Dinamalar
06.2018 - 03.2021
Customer Development Manager
Colgate Palmolive
06.2017 - 05.2018
MBA - Marketing & Human Resource Management
SRM University
08.2015 - 05.2017
Support Engineer
InkowTech Private Limited
05.2011 - 03.2015
Bachelor of Engineering - Computer Science
Sri Venkateswara College of Engineering And Tech
08.2007 - 12.2011
Additional Information
- Sales Trainee at Big Bazar Hypermarket from 10th August 2015 to 16th August 2015.
- Human Resources Trainee at Techmach Engineers from 1st June 2016 to 30th June 2016.
- Sale Promotion Champion at Colgate Palmolive from 24th September 2016 to 12th November 2016.
- Customer Development Intern at Colgate Palmolive from 11th January 2017 to 20th May 2017